Nvidia is branching out from just making the pixel pushers in your systems to more general computing. We all know about its Fermi, but the green team has expanded into the mobile space with Tegra.
Tegra, Nvidia's system-on-chip that powers the Zune HD delivers multimedia capabilities that, for the most part, are unmatched in the PMP realm. Now we expect Nvidia to follow up with a version of Tegra next month at CES 2010, which should be the perfect launch pad for various devices.
Michael Hara, senior vice president of investor relations and communications at Nvidia, at Barclays Technology Conference last week confirmed the news. Notable quotes culled by X-bit labs cite Hara as saying:
“At CES we are going to make a major announcement about Tegra family. It is highly possible that we will see some very interesting form-factors coming out at the same time. [There will be products] shown by our partners using the next-generation Tegra device. You are going to see roll-outs and deployments of tablet PCs, smartbooks, netbooks, MIDs throughout the first half [of the year]; and then you will see major roll-outs of smartphones in the second half,”
“We want to deliver a Web computing experience that is better than on your PC. Today, if you take your PC and go to the Internet, you want to see high-definition in everything. You want to have fast response times and switching between your windows, you want to see high-definition videos, you want to see high-definition images, so, your experience is about HD Internet. Our objective with Tegra is to deliver the same experience to your handheld devices.”
“The main difference between what we are developing within the Tegra architecture compared to our competition is that we are building a computer on a chip. The baseband guys take a different approach. They talk about integration. It is ironic is that they talk about their advantage is the same exact argument we have in the PC space regards to Intel. The question what you have to ask yourself is based on what users want, what users demand, ‘is it a time to integrate technology or is it a time to innovate and make things better?’ Our premise is […] that this is a wrong time to be integrated and the right time to be compute-intensive.”
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