Sign in with
Sign up | Sign in

O2 and HTC to Sell Phone Without a Charger

By - Source: Pocket-Lint | B 21 comments

As-yet-unnamed phone will go on sale before the year's end.

UK carrier O2 has announced that an upcoming HTC phone is to be sold without a charger in the United Kingdom. The carrier says that the decision is part of an effort to be more green and highlights the fact that 70 percent of people already have the relevant charger at home when they purchase a new phone. It's not yet clear which phone will be sold without a charger, but O2 wants to eventually remove chargers from the equation completely.

"I have a simple vision for O2: we want to take chargers out of boxes full stop," said Ronan Dunne, CEO of O2. "Right now, O2 with HTC has to go it alone on this matter - we both believe in it passionately enough that we can’t wait for the industry as a whole to join us in this crusade. That said, we hope we will be able to pave the way for others to follow us, as this has to be a collective effort if we are to achieve the bigger aim of eliminating chargers sold with every new phone in the UK." 

The phone will ship with a USB charging cable in the box. It's not yet clear if the customer will be able to buy a charger separately if they don't already have one at home. Such is the case with the 3DS XL, which launched in the UK this past summer. This handheld console was sold sans charger in the UK, as Nintendo believed people purchasing the 3DS XL probably already had a DS charger at home somewhere. If not, the charger could be purchased separately.

Follow @JaneMcEntegart on Twitter.                     

Contact Us for News Tips, Corrections and Feedback

Display 21 Comments.
This thread is closed for comments
Top Comments
  • 10 Hide
    sixdegree , September 28, 2012 11:21 AM
    It's all sugar and rainbow for the consumer and environment, until they start selling charger for $30 a pop.
Other Comments
  • 0 Hide
    greghome , September 28, 2012 10:48 AM
    OR.......OR.........They're just too cheap to pay 1buck more per phone...
  • 7 Hide
    The_Trutherizer , September 28, 2012 11:04 AM
    It is only logical and it illustrates the environmental benefits that can come about through standardization.
  • 10 Hide
    sixdegree , September 28, 2012 11:21 AM
    It's all sugar and rainbow for the consumer and environment, until they start selling charger for $30 a pop.
  • 4 Hide
    Anonymous , September 28, 2012 11:25 AM
    "Going green" is corporate speak for "this will save us a ton of money." This is just like the printer companies not including the USB cables...
  • 9 Hide
    Anonymous , September 28, 2012 11:29 AM
    What if the phone included a coupon for the appropriate charging cable, that way if you need one you can use the coupon.
  • 5 Hide
    Anonymous , September 28, 2012 11:32 AM
    I would genuinely believe they did it for the environment if they offered a free charger for anyone who actually needs. Otherwise, all I see is corporate greed.
  • -2 Hide
    bryonhowley , September 28, 2012 11:41 AM
    phamtomI would genuinely believe they did it for the environment if they offered a free charger for anyone who actually needs. Otherwise, all I see is corporate greed.

    So instead of plugging the phone into the charger they will have to run there PC just to charge there phone when they could have shut it down and plugged the phone into a usb wall charger good move!
  • 2 Hide
    bustapr , September 28, 2012 11:44 AM
    this is quite stupid. people who buy the phone will likely buy a charger separately, and if they already have one, theyre likely to buy a spare. nothing to do with going "green", just corporate greed talking. the goal to customer inconvenience.
  • 2 Hide
    lamorpa , September 28, 2012 12:40 PM
    bustaprthis is quite stupid. people who buy the phone will likely buy a charger separately, and if they already have one, theyre likely to buy a spare.

    Why? If they already have a phone they've probably got the spares too. On, wait, general bitterness...
  • 5 Hide
    jojesa , September 28, 2012 12:52 PM
    I think it is a good initiative.
    I have several devices (smartphone, tablet, mice, keyboard, camera, MP3 player & Bluetooth headphones ) that use the same USB charger. Out of the 7 chargers I use only two.
    Just remember to pass the savings to the consumer....JK...they never do that!
  • 4 Hide
    samkl , September 28, 2012 1:01 PM
    Good call HTC. Apple can you join as well?
    -SK
  • 1 Hide
    lamorpa , September 28, 2012 1:08 PM
    samklGood call HTC. Apple can you join as well?-SK

    Nobody has an Apple charger. They have to have their own proprietary one, changed for the newest phone (or get ripped off for a $30 adapter).
  • 1 Hide
    mavroxur , September 28, 2012 1:44 PM
    I kinda have to agree with them on this one. I literally have a dozen Micro USB chargers floating around my house, my car, my office, etc, all of which are modern 1A+ adapters.
  • 2 Hide
    eddieroolz , September 28, 2012 1:56 PM
    About time! First thing is to standardize on one port for charging, like what Japanese carriers have done. That way, the chargers are dirt cheap (
  • 1 Hide
    sslapikas , September 28, 2012 2:18 PM
    Actually I like this, not to buy things I do not need and buy later (or in store with phone) if I really need to. Especially for chargers and USB cables, they are just everywhere and I even try to get rid of them.. Makes sense to me especially if you pay less for device(but who knows)
  • -2 Hide
    Anonymous , September 28, 2012 2:57 PM
    "I have a simple vision for O2: we want to take the chargers out of the boxes but charge the customer the same price. .... no wait, in fact, lets say we do it for the environment and charge MORE! "
  • 0 Hide
    LukeCWM , September 28, 2012 3:52 PM
    What about for when chargers break? My GF and I both have car chargers, and both are starting to show the wires underneath. And she's on her third wall charger because she kept getting lemons that would break after a month. If this is really about green, then offer a coupon for a charger, as someone else said above. But don't stop giving them completely because some people really could use another charger.
  • 1 Hide
    ankaj , September 28, 2012 4:03 PM
    This sounds like a good idea, if the price of purchasing the phone and an extra charger, if needed, stays the same. ie the phone costs $20-30 less than it would with the charger. Otherwise, this is about green, but not the environmentaly friendly kind.
  • 1 Hide
    pocketdrummer , September 28, 2012 5:20 PM
    This is idiotic. How many chargers are sold separately regardless of the fact that they currently come with one in the box? TONS! Why? Because they're made of cheap parts and they break. Or, someone steals them. Or, you simply lose it. This has nothing to do with reducing waste, it's about maximizing profits. They'll charge the same cost for the phone and quadruple accessory sales. If you can't see through this blatant marketing scheme, you're naive.
  • 0 Hide
    _Cosmin_ , September 28, 2012 6:52 PM
    i think they discover the powermat
Display more comments