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What the PS3 Needs to Compete with Kinect

By - Source: Tom's Hardware US | B 69 comments

The cat’s out of the bag. Sort of.

Project Natal is officially called Kinect, but we don’t really know more than we did before, with the exception of the launch title lineup. What we do know, however, that Microsoft is serious about Kinect (as strange as this thing sounds) and the Xbox 360 is moving closer to general entertainment than ever before. Sony should take the challenge seriously. The PS3 platform needs some adjustment and upgrades.

I have to admit that - I am writing this article before the Microsoft E3 keynote – that I am somewhat confused by Microsoft’s Kinect launch. Kinect has been covered in secrecy for months. Hours before its glamorous launch at LA’s Galen Center, there were two major leaks – one in the shape of a USA Today article that was published ahead of schedule and that leaked the product name as well as launch title lineup and one that pretty much confirms a new, perhaps slim, Xbox 360. 

The Kinect presentation Sunday night, which must have cost millions of dollars, considering that Microsoft hired Cirque de Soleil and 76 artists who were preparing for the show for four months, appears to also have left attendees somewhat confused. I believe that “weird” was the most common word I have read as the description of the event. If there is one message to take away so far it is that Kinect is worth real money to Microsoft and it is willing to spend serious cash to let us know how much more entertaining this human interface versus a traditional controller can be.

The redesigned Xbox 360 should not be really surprising to you – at least if you have read my article quoting Steve Ballmer that there will be a new Xbox 360 in 2010 and you were not among those smarties who said that I must have had tomatoes in my ears while eating lunch – and if you did not believe Major Nelson / Larry Hryb when he suggested that I simply made the story up and/or Steve Ballmer had no idea what he was talking about. No hard feelings, Larry.

What is important to note is that Microsoft has a refreshed platform with a new value proposition ready for Christmas 2010. We can be certain that Microsoft will be throwing lots of money into marketing and sales to make sure the Xbox 360/Kinect bundle will sell like sliced bread. So far, we have no idea what Nintendo and especially Sony will show to defend themselves against what should be seen as Microsoft’s most challenge for its rivals yet.
However, Sony has a few opportunities and I would hope that the company will not shoot itself in the foot again, but exploit its chances to create a few interesting years of competition in a new video gaming era – and era that may be remembered as the time when got controllers that did not cause carpal tunnel or tendonitis anymore.

Here is what Sony needs to announce.

Hardware Upgrade

This is a no-brainer. We already know, courtesy of Engadget, that we will get at least two new PS3s with larger hard drives. The two consoles that surfaced in FCC documents will reportedly feature 250 GB / 500 GB hard drives. There will also be PS3s with 802.11n and Bluetooth 2.0+EDR connectivity. Since we were talking about two debugging units in those consoles, we can also expect some core hardware changes, most likely an updated RSX GPU. Nothing spectacular, but a decent refresh to promote a Move bundle.

Cheap Move

Kinetic will be expensive. Whether it will be the previously reported $149 price tag or the more recent $189 rumor, Sony will have the price advantage camera, if the Move bundle including camera and game will come in below $100. $79 sounds even better. Compared to Kinect, Move could even be pitched as a budget solution, even if it does not look that much better than what Nintendo has had for almost four years now. It appears that Move is getting game reviewers finally excited, but I am not convinced that Move has the marketing appeal of Kinect and can attract as much consumer interest. And, conceivably, Kinect could be better than move and PS fanboys will just hate the fact that Sony has not come up with Microsoft’s idea, but decided to improve what has been out for four years – Nintendo’s Wii controller. The only way to counter Kinect may be price - and content.   

3D, 3D, 3D

Ah, content. Sony’s greatest promotional opportunity during the entire lifecycle of the PS3 may be 3D. Right now. The Xbox 360 will catch up, no doubt, but it is a USP for the PS3 in this week. Can we please see a decent number of announcements of 3D entertainment – 3D Blu-ray and games? I am sure there will be 3D games, albeit I can already imagine that Sony will fall into the old trap of showing us dozens of FPS titles and not a true diversity of titles that will surprise us. Personally, I find it amazing how much Sony screwed up the launch of the most influential game on the PS3 - GT5. It is scheduled for Q4 now, which means it will be four years late. And think about that: Q4 will be a time when 3D is pitched. Imagine GT5 in 3D – now that would have justified the 4-year delay. But we now that this is just a dream and we need to wait for GT6 3D, which may not arrive before 2015. If we are lucky.     

Entertainment Exclusives

GT5 would fall into this category as well. But the PS3 really needs some attractive content, not the kind of me-too content, that makes the console special again. We have heard rumors about upgrades to the Playstation Network – which could feature early access to movies or games. Remember how Netflix changed the entertainment experience on the Xbox 360 and then on the PS3 and Wii? Creativity and a few deals along this way to make content available you just can’t get on the Xbox 360 would go a long way – especially if Microsoft is moving closer to a general entertainment experience as well. 

Price Drop

Don’t hold your breath on this one. It’s just a rumor right now and an unreliable one in addition to that. You’ll need $300 just to get started these days with the PS3. Then add a few bucks for the right cables, and about $100 for the Move controller. And if you buy a TV that measures up to the PS3’s potential, you are looking at another $2500 for a 3D TV. Dropping the PS3’s price by $50 or $100 is marginal in that respect, but a $249 console or even a $199 console on the shelf looks better than a $299 console and could help Sony to move a ton of units this holiday season. However, it is unclear if the PS3 production cost is low enough and if Sony is ready for such a decision. Plus we would suspect that the company counts on Move as being a sufficient sales catalyst to avoid a painful price drop this year. But there is no doubt that a $199 PS3 slim with 3D capabilities would look like an enticing Christmas present.

Wolfgang Gruener is a technology journalist and analyst. He was managing editor for the Tom’s Hardware news section from 2003 to 2005, before launching and acquiring TG Daily. Today, Wolfgang works with startups and publishes his thoughts and analysis on critical and emerging technologies and products at Conceivablytech.com.

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Top Comments
  • 10 Hide
    Anonymous , June 14, 2010 10:44 PM
    Now that we've seen the conference I'd give this advice to Sony: Do the exact opposite of MS. Kinect is an embarassment. Nearly all the games are either fitness or dance or wii sports clones. Sony claimed that eyetoy had limitations that meant they ran into a brick wall in terms of the variety of games you can do without a controller, and I now really believe that's true. Sony should just continue to announce and support their core games, and bring at least some core support to Move. Cos Kinect has none, and MS had a sum total of one new core game announcement. Appalling.
  • 10 Hide
    halls , June 14, 2010 11:29 PM
    "What the PS3 Needs to Compete with Kenect"

    I wish they would actually NOT compete in this area.
Other Comments
  • 10 Hide
    Anonymous , June 14, 2010 10:44 PM
    Now that we've seen the conference I'd give this advice to Sony: Do the exact opposite of MS. Kinect is an embarassment. Nearly all the games are either fitness or dance or wii sports clones. Sony claimed that eyetoy had limitations that meant they ran into a brick wall in terms of the variety of games you can do without a controller, and I now really believe that's true. Sony should just continue to announce and support their core games, and bring at least some core support to Move. Cos Kinect has none, and MS had a sum total of one new core game announcement. Appalling.
  • 4 Hide
    polly the parrot , June 14, 2010 10:48 PM
    Kenect? Please TH editors, check your spelling before hastily publishing articles.
  • 9 Hide
    tacoslave , June 14, 2010 11:02 PM
    a simple 50 dollar price drop and game bundle would pwn kinect.
  • 1 Hide
    Anonymous , June 14, 2010 11:02 PM
    "Kenect"?
  • -6 Hide
    stevo777 , June 14, 2010 11:15 PM
    I don't think that MS is making any of the right moves. Nintendo seems the only console maker who has stuck with the concept of just put out a console and don't mess with it. This is why they have been successful all these years. The whole point of a console is that no changes are made. Otherwise, you just PC and upgrade that. Granted, no upgrades are required, but it seems like there is quite a divergence from the original system that I bought 5 years ago. No big deal, though.
  • 1 Hide
    schmich , June 14, 2010 11:19 PM
    "even if it does not look that much better than what Nintendo has had for almost four years now"
    I know this article is about sales this year but in the future Sony should incorporate some type of "Kinect" so you both have the body tracking and the really precise move.

    I don't know which one is better, both have their dis/advantages so a combination would be the best.
  • 10 Hide
    halls , June 14, 2010 11:29 PM
    "What the PS3 Needs to Compete with Kenect"

    I wish they would actually NOT compete in this area.
  • 0 Hide
    madnes2004 , June 14, 2010 11:50 PM
    I think the connect will be a flop. In concept, it used up to 10% of the CPU power just to run. Unless MS decided to put decent hardware into the Kinect to take some of the load, it wont be much different now. That is going to kill games potential, and the PS Move will dominate with the superior graphics and game potential. all just speculation though
  • 1 Hide
    SneakySnake , June 14, 2010 11:55 PM
    Killzone 3 has been totally confirmed to be 3D and GT5 is pretty much confirmed.

    There's two huge titles that should get people nerdgasming

  • 0 Hide
    festerovic , June 15, 2010 12:00 AM
    If the rumors are correct, and the PS3 will drop to $199, I think you can remove the last barrier anyone would have in buying a PS3. That is really a cheap price for the box, considering what it can do. I use mine as a media machine 1st, then as a game machine. It's still worth $299 to me. Could care less about 3d, good luck getting people to support that after everyone just finished moving to HD.

    As for Kinect, I simply don't see the attraction. I don't want to wave my arms around. I want to sit on the couch, conserving as much energy as possible, and not think about the heat of summer heating my house. Once the novelty wears off, what exactly is innovative?
  • 1 Hide
    porksmuggler , June 15, 2010 12:07 AM
    You lost me at "I must have had tomatoes in my ears while eating lunch"

    A nearly 5 year old console redesign, that brings little to the table shouldn't warrant any excitement. They just sized it down and integrated the wireless, that's it, in 5 years. It's a last ditch effort to capitalize before the next generation. Why buy into this mess.
  • -1 Hide
    haze4peace , June 15, 2010 12:30 AM
    Kinect is garbage. I saw the demos of Move on the engadget show and it looked pretty cool. But really, i don't think either of these will be burning up the sales charts.
  • 1 Hide
    Trueno07 , June 15, 2010 12:38 AM
    Console gaming is turning into a ocean of Gimmicks. Hopefully this will convince more dev's to develop for Steam, er, PC that is.
  • -4 Hide
    Strider-Hiryu_79 , June 15, 2010 12:55 AM
    Trueno07Console gaming is turning into a ocean of Gimmicks. Hopefully this will convince more dev's to develop for Steam, er, PC that is.


    No what will cause dev's to shift back to PC will be the reduction of boot legged games. Something consoles have the upper hand in.

    There is a direct correlation between the increase of PC games piracy and the decline of PC games developed by devs.

    Keep illegally downloading and pirating those games and soon PC devs will be extinct.

  • -1 Hide
    xophaser , June 15, 2010 12:57 AM
    the kinect should be compatible with the PC as far as I am concern.
  • -1 Hide
    Strider-Hiryu_79 , June 15, 2010 1:00 AM
    xophaserthe kinect should be compatible with the PC as far as I am concern.


    Natal was reportedly to have a PC version as well when it was first announced in E3 '09.

    MS will probably use 360 as the guinea pig to see if it flies first before putting it on the PC if anything.

    By that time someone will have developed a USB driver to use natal on PC, just like how there was an 360 hd-dvd usb driver to use the hd-dvd add-on on pc way back when.
  • 3 Hide
    gnookergi , June 15, 2010 1:07 AM
    You people who whine over a misspelled word piss me off more than the act itself. No one cares if they spelled a word wrong - so shut up and post something relevant.
  • 1 Hide
    porksmuggler , June 15, 2010 1:20 AM
    gnookergiYou people who whine over a misspelled word piss me off more than the act itself. No one cares if they spelled a word wrong - so shut up and post something relevant.


    so that was relevant?
  • -3 Hide
    mman74 , June 15, 2010 1:27 AM
    I don't want to complain about a spelling error. I do however object to people mixing their metaphors.
    Selling like - HOT CAKES.
    Next best thing since SLICED BREAD.
  • -6 Hide
    gnookergi , June 15, 2010 1:44 AM
    porksmugglerso that was relevant?

    Yes, because it's addressing the problem.

    Edit:
    "Oh the irony of telling someone to stay on topic, then not posting anything about the topic, but yeah, you don't get it, no problem."

    Apparently you can't read. Where in my post does it say to stay on topic.? I'm saying to post something relevant and to not whine like a baby over spilled milk. I'll put it in your words though. You don't get it, no problem. I'm done with you, porky.

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