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PS4 Follows Xbox One with Unofficial Price Drop in UK

By - Source: Tom's Hardware US | B 16 comments

Nothing wrong with a little dip in price, is there?

Sony's PS4 is already the cheaper of the next-generation consoles, but it looks like Sony's new baby just got a little more affordable in the United Kingdom. The console has gotten its first price cut in the United Kingdom thanks to retailer GameStop. This is an unofficial price drop, likely an attempt to attract the attention of those who were already going to buy a PS4, but we're hoping it'll start something of a trend and that other retailers will jump on the band wagon sooner rather than later.

 

The price cut brings the price of the PS4 down by £20, to £330. The Xbox One enjoyed a similar price cut at Zavvi late last month, and this has since been matched by GameStop. GameStop is now selling both the PS4 and Xbox One for £20 less than launch price. Zavvi is still charging the full RRP of £349 for the PS4, while the Xbox One has retained its new, lower price point.

The Xbox One and PS4 both launched in November with the Xbox One costing £80 more. Because the Xbox One is so expensive by comparison, many people have pushed for a cheaper version without Microsoft's Kinect sensor. Microsoft remains adamant that it won't ship the Xbox One without Kinect, but it looks like competition between various high street retailers will bring the price down a little.

Follow Jane McEntegart @JaneMcEntegart. Follow us @tomshardware, on Facebook and on Google+.

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  • 3 Hide
    Damon Palovaara , February 15, 2014 12:16 AM
    Watch out Microsoft, Sony has been working out
  • 7 Hide
    edogawa , February 15, 2014 1:09 AM
    Microsoft lost this game.
  • -8 Hide
    ferooxidan , February 15, 2014 2:51 AM
    To all of you saying that XB1 is garbage, XB1 is no better than PS4, XB1 is a failed product, etc. Well, eventhough all the fact that it is underpowered and more expensive, it is still fun and enjoyable playing in XB1. Microsoft did it right, Kinect is better than the previous X360, the atmosphere of using XB1 is enjoyable, its exclusive titles have no comparison, and eventho some games can't run at 60fps in 1080p, the game still enjoyable. You guys realize that all I have talking about is bullshit right? PS4 FTW!!!!!!!!
  • 3 Hide
    SteelCity1981 , February 15, 2014 4:29 AM
    damn bring that price drop to the u.s. 379.99 and watch even more ps4's get sold!
  • 2 Hide
    Innocent_Bystander , February 15, 2014 4:49 AM
    I don't think even more PS4s will get sold in the US... they are already sold out across the board at $400.It took an act of God for me to get one in the last few weeks (I'm in Canada)... it's ridiculous trying to chase one down.I have to say that while the PC will always be more powerful, it's amazing how much punch they packed into a box that is maybe twice the size of my video card...
  • 0 Hide
    Morbus , February 15, 2014 4:56 AM
    Quote:
    I don't think even more PS4s will get sold in the US... they are already sold out across the board at $400.It took an act of God for me to get one in the last few weeks (I'm in Canada)... it's ridiculous trying to chase one down.I have to say that while the PC will always be more powerful, it's amazing how much punch they packed into a box that is maybe twice the size of my video card...
    You say that because you haven't seen what a proper PC can do... Being the owner of a mid-range gaming box with a haswell i5, SSD and GTX760, I can say the few hours of PS4 I've logged are VERY disappointing in terms of graphical eye-candy. Even 3 year old PC games look more appealing and WOW GRAPHEEX than any of the launch PS4 titles... Can't talk about what came after, but, no, it's not amazing.
  • 0 Hide
    makaveli316 , February 15, 2014 6:17 AM
    Quote:
    Quote:
    I don't think even more PS4s will get sold in the US... they are already sold out across the board at $400.It took an act of God for me to get one in the last few weeks (I'm in Canada)... it's ridiculous trying to chase one down.I have to say that while the PC will always be more powerful, it's amazing how much punch they packed into a box that is maybe twice the size of my video card...
    You say that because you haven't seen what a proper PC can do... Being the owner of a mid-range gaming box with a haswell i5, SSD and GTX760, I can say the few hours of PS4 I've logged are VERY disappointing in terms of graphical eye-candy. Even 3 year old PC games look more appealing and WOW GRAPHEEX than any of the launch PS4 titles... Can't talk about what came after, but, no, it's not amazing.
    I guess you didn't try NBA 2k14.....
  • -2 Hide
    mindless728 , February 15, 2014 10:25 AM
    Quote:
    I guess you didn't try NBA 2k14.....
    Considering the GPU in either the PS4 or XB1 is basically a 7870 at best it doesn't really stand that much of a chance against modern gaming desktops, hell my 7970 is quite a bit more powerful
  • 3 Hide
    bob hays , February 15, 2014 11:06 AM
    Its not even a 7790, my 7870 feels offended
  • 2 Hide
    slyu9213 , February 15, 2014 4:14 PM
    Quote:
    Quote:
    I don't think even more PS4s will get sold in the US... they are already sold out across the board at $400.It took an act of God for me to get one in the last few weeks (I'm in Canada)... it's ridiculous trying to chase one down.I have to say that while the PC will always be more powerful, it's amazing how much punch they packed into a box that is maybe twice the size of my video card...
    You say that because you haven't seen what a proper PC can do... Being the owner of a mid-range gaming box with a haswell i5, SSD and GTX760, I can say the few hours of PS4 I've logged are VERY disappointing in terms of graphical eye-candy. Even 3 year old PC games look more appealing and WOW GRAPHEEX than any of the launch PS4 titles... Can't talk about what came after, but, no, it's not amazing.
    I know your comment is directed to me but yes I have seen good builds. I have used gaming PC's with numerous CPU/GPU combo varying from all recent AMD/Intel releases. Like Innocent_Bystander said PC's will always have better graphics. They are years/generations ahead. But once again a $400 computer has nothing against a $400 PS4. If the PS4 would be able to run Windows it would be a decent low-mid range gaming PC that could play games at med/high settings. PC's have customization options that let it have better cooling, power (higher rated power supply), stronger GPU, more RAM.Consoles take some time for devs to learn how to use the hardware. PC's have the raw power where it's not so much important as consoles. It's not exactly fair comparing a $600-$2000 PC to a $400 console. No one compares a low/mid range rig of $400-700 to a $1500+ PC. That being said I can only see positive changes for the consoles.Let's stop comparing and expecting products of one price range to compete with things almost double their price.
  • 0 Hide
    mindless728 , February 15, 2014 10:41 PM
    Quote:
    Its not even a 7790, my 7870 feels offended


    The PS4 has 18 CU for 1152 cores which lies in the middle of the 7850 and 7870, I was also giving some extra performance gain for being a highly integrated unit as opposed to a general machine like a desktop

    7580 has 1024 cores
    7870 has 1280 cores
  • 1 Hide
    Robert Cargil , February 16, 2014 1:10 AM
    The PS4 didn't have a price drop.http://www.neogaf.com/forum/showpost.php?p=100485317&postcount=13http://www.neogaf.com/forum/showpost.php?p=86250172&postcount=729Dumb, Jane. Really, really dumb.
  • -2 Hide
    Eisbrecher34 , February 16, 2014 10:25 AM
    What makes me sad about this is that the PS3 is still capable of outperforming both consoles. The devs couldn't learn or want to invest the resources to really make it shine though. It is nice to see Sony doing well though, I've got a soft spot for them from my many hours of PS1 / PS2 gaming lol....
  • -1 Hide
    belardo , February 17, 2014 6:07 AM
    Xbone = dead
  • 0 Hide
    SteelCity1981 , February 17, 2014 6:26 AM
    Quote:
    What makes me sad about this is that the PS3 is still capable of outperforming both consoles. The devs couldn't learn or want to invest the resources to really make it shine though. It is nice to see Sony doing well though, I've got a soft spot for them from my many hours of PS1 / PS2 gaming lol....
    not hardly the ps3 gpu is equal to that of a NVidia 7800GS I don't see where in the world do you actually think the ps3 is capable of outperforming the ps4 or xbox one.
  • 0 Hide
    dalethepcman , February 17, 2014 12:15 PM
    I am all for price drops, but OMG the comments.. Stop being sheep and posting the stupid PS4/XBOX rules/sucks comments. Seriously, no one cares about those opinion's. Most the readers are educated enough to actually read up on each device and form their own opinion.

    Personally I hope both consoles do really well for two reasons. New consoles based on PC hardware will improve console ports and if one of the consoles edges the other out of the market, you will have a monopoly. If that happens you can expect the next console and games to increase in price exponentially. As it sits now paying $69 to $99 for a game on release day for something full of glitches is ridiculous enough, yet the masses continue to pour money into these companies and buying into their PR...