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QOTD: What Would You Suggest Apple Do?

By - Source: Tom's Hardware US | B 186 comments

There are a lot of things that make Apple a great business, but then, there are a lot of things that people don't like about Apple either.

Regardless, Apple's existence in in the computer ecosystem is good for competition. No doubt, a lot of manufacturers are taking cues from Apple's styling department. For example, both Dell and HP have chased after the design cues of the MacBook Air.

But Apple's got some issues. This week, analysts reported that Apple took one of its biggest market hits ever and in fact, lost that 1-percent market share that it worked so hard to capture.

The question of the day is: As a PC/Windows user, what would you suggest to Apple to make it more competitive?

The trick here is, what would you suggest to Apple to grow the business, while at the same time preserve Apple's brand?

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Top Comments
  • 30 Hide
    Nik_I , April 17, 2009 12:50 AM
    the only way i'll ever use anything apple is if they open up their operating to be usable legally on a pc. that's about it.
  • 25 Hide
    dedhorse , April 17, 2009 12:51 AM
    License OSX.

    Or at least offer some alternative for entry-level users.
  • 22 Hide
    jsloan , April 17, 2009 12:59 AM
    offer competitive pricing by getting rid of apple tax.

    embrace hackintosh by decoupling osx from apple hardware, sell os for any pc that supports minimal configuration

    offer unlimited access for itunes and unlimited download for ipod, like available for other players.

    stop making it hard for hardware and software vendors to integrate ipod

    allow ipod to play wma (drm) encoded multimedia content, music and videos.

    replace objective-c with java, it's much easier and there are more tools and larger community of developers.
Other Comments
  • 30 Hide
    Nik_I , April 17, 2009 12:50 AM
    the only way i'll ever use anything apple is if they open up their operating to be usable legally on a pc. that's about it.
  • 25 Hide
    dedhorse , April 17, 2009 12:51 AM
    License OSX.

    Or at least offer some alternative for entry-level users.
  • 2 Hide
    IzzyCraft , April 17, 2009 12:59 AM
    Allows other companies like dell etc to make macs. Really if mac osx is such a great os so much better then pc then why the so call "quality control" instead of opening it up for the greater public not everyone needs a pearl white mac.
  • 22 Hide
    jsloan , April 17, 2009 12:59 AM
    offer competitive pricing by getting rid of apple tax.

    embrace hackintosh by decoupling osx from apple hardware, sell os for any pc that supports minimal configuration

    offer unlimited access for itunes and unlimited download for ipod, like available for other players.

    stop making it hard for hardware and software vendors to integrate ipod

    allow ipod to play wma (drm) encoded multimedia content, music and videos.

    replace objective-c with java, it's much easier and there are more tools and larger community of developers.
  • -4 Hide
    Spanky Deluxe , April 17, 2009 1:00 AM
    Not much, they seem to be doing just great right now. I would like them to hurry up and nudge up the processors for the price points in the Mac Pro range though. They should also discontinue the white MacBook and bring the Alu MacBook down to the White MacBook's price point. Of course, these are things that *will* happen soon enough anyway.
    The 'market share' loss is due to the vast number of netbooks swamping the market right now. The profit on netbooks is bugger all though and would not be worth Apple's R&D costs. I'd also like them to release a new 30" ACD, its been a while.
  • 8 Hide
    jsloan , April 17, 2009 1:00 AM
    forgot, sell to ibm...
  • 17 Hide
    simplyderp , April 17, 2009 1:00 AM
    Nik_Ithe only way i'll ever use anything apple is if they open up their operating to be usable legally on a pc. that's about it.


    This.
  • 5 Hide
    tomich , April 17, 2009 1:04 AM
    Low prizes... i can't buy a mac, but maybe i can buy better hardware(much better) and just install linux /original windows/pirated windows/ whatever i want... It's not mac hardware anymore.. its just super prized operating system, we already have windows for that. I want you to offer low cost hardware and/or low cost operating system or any other low that may affect the final prize of your computers. it's not about gaming, or running this or that other program.. gaming on linux sucks too, but is free.. and BECAUSE its free, we now can use a lot of programs or virtualize them.
    LOW YOUR PRIZES!!!!!!!! AND GIVE ME A FREE MAC PLEASE!! hahahaha...
  • 13 Hide
    Joe_The_Dragon , April 17, 2009 1:15 AM
    HAVE A REAL DESKTOP MID TOWER for $800+ or maybe core i7 for $1000 - $1500+
  • 15 Hide
    gosefroba , April 17, 2009 1:18 AM
    the thing that apple does not understand, at least what i think, is that they have a great product, but they act as if they have the noses up in the air, which is good for that 1 percent of the market that can afford it!
  • 4 Hide
    Anonymous , April 17, 2009 1:27 AM
    Well, easy! computers are more than mere decoration (for most people anyway).
    Drop the aesthetics in favour of lowered pricing, improve the performance, cut the crap with the flashy looks on the OS like the windows when you minimize them, that just makes the user lose time. Make something out of that that will allow people to work on it, not just post useless news and blogs and the like. Right now the best use a Mac can get is look good on a desk, and that's it. It doesn't have any performance advantage against any other PC, plus it's more expensive.

    One has to wonder though, why the **** does anyone buy them? Unlike art, these depreciate over time...
  • 10 Hide
    Eggrenade , April 17, 2009 1:33 AM
    The only way for me to use a mac is to let me install it on my own build and have software (including games)readily available. And to eliminate the Apple Tax, but I think that would come with the whole "let me build my own" thing.

    I hope that this small "Apple hysteria" at Tom's will blow over soon because that's really not why we come here. I think that we are here because we have decided to go windows and want to make our experience the best and cheapest possible, something that is hard to do on a mac.
  • 4 Hide
    JustinHD81 , April 17, 2009 1:35 AM
    As most have put it, open up the OS so that anyone with a PC can pick it up off the shelf and use it. Give it a competitive price, and the people who would have otherwise gone for windows, will probably want Apple. This gives additional revenue as the more people who buy the OS, the more companies that will be interested in putting the "compatible with MacOSX" stickers on their hardware, more people interested in doing courses to "support OSX", I think Microsoft understands this ecosystem very well, and probably makes huge amounts of money out of it, really, I'm surprised they still want to charge people money for their OS.....Anyway, back to Apple....make a deal with nintendo to provide wii channels for the iStore.... the list continues
  • 6 Hide
    Shadow703793 , April 17, 2009 1:43 AM
    Let OSX run legally on PCs. ie. home built, but may be not one's from Some of the cr@ppy quality PCs from OEMs will probably give Apple a bad name, among the Mac users lol. Not to mention the Mac fan boys will flip out.
  • 3 Hide
    davidpenman , April 17, 2009 1:46 AM
    Stop focusing on looks and focus on functionality instead. It's really annoying not having a real power button on my ipod.
  • 5 Hide
    matt87_50 , April 17, 2009 1:50 AM
    OPEN THEIR PLATFORMS UP! if their operating system is so awesome, let it withstand the barrage of random hardware that windows does, let developers develop for it and the iphone without their constant pestering and filtering. none of this requires them to compromise there current position of high quality through controlling all hardware and software released under there brand, keep your app stores and imacs, just let people who want the freedom have it!
  • 7 Hide
    Niva , April 17, 2009 1:52 AM
    I will NEVER use an apple product that requires me to download and install itunes for example. I think I despise iTunes from years ago when it was bundled with quicktime. Speaking of which... that is so clunky and slow, as a player it's ok, in terms of performance it runs so much slower than WMP or DivX player.

    I can deal with windows being closed source OS, the only way for me to consider switching to OSX at this stage is if it goes open source.

    Sadly there isn't much Apple can do at this stage other than becoming more open and dropping the prices on as many products as they can. The economic environment is tough and as much as I dislike Ballmer he's right about the $500 mac tax. Apple simply has to hunker down and survive the current bad economy. After this period is over they did some things very well, I like their approach to designing their hardware look and feel. I would consider buying an iPhone if I didn't have to install quicktime to connect it to my PC lol.
  • -5 Hide
    Niva , April 17, 2009 1:53 AM
    install ITUNES rather than quicktime.
  • 8 Hide
    hairycat101 , April 17, 2009 1:53 AM
    Beg MS to licence them DX tech so that they could play games... Probably impossible, but because most games are DX not openGL, gamers never have the option of going macintrash... unless they want to use bootcamp...fight drivers and pay a whole lot more for a whole lot less in terms of hardware.
  • -4 Hide
    duckmanx88 , April 17, 2009 1:54 AM
    i've bought two ipods that are affordable. and you've recently taken drm off of itunes which allows me to put it on a different mp3 player. so why aren't you going to license other manufacturers to put your OS on their model of computers.

    people please don't separate Macs and PC's into different categories. they're the same thing. except a different OS.
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