Qualcomm Hires Intel's Chandrasekher as CMO
Anand Chandrasekher has a new job. Qualcomm has hired the former Intel executive as chief marketing officer.
Before he was let go by Intel in march of this year, Chandrasekher held the position of senior vice president and was in charge of the company's ultra mobile Atom processors. He also spearheaded Intel's mobile platform initiatives that included everything from mobile internet devices and smartphones to software development such as the now largely defunct MeeGo.
Because of his experience, Chandrasekher will feel right at home at Qualcomm, even if the marketing could be a bit different from what he has done at Intel. It does not look like that he will be so much involved in shaping the product from cradle to grave from a product design view, but rather from a marketing and sales perspective. Chandrasekher will report directly to Qualcomm president Steve Mollenkopf.
“I am pleased to welcome Anand Chandrasekher as chief marketing officer,” Mollenkopf said in a prepared statement. “His extensive experience in marketing and management makes Anand well-suited to help grow Qualcomm’s communications and marketing efforts across the world and to amplify our consumer offerings to new audiences.”
The hiring of Chandrasekher may be just one more indication how much closer ARM processor makers are getting to the x86 segment. For Qualcomm, he may be especially useful in getting a footing in the Windows RT device market.