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Qualcomm Hires Intel's Chandrasekher as CMO

By - Source: AllThingsD | B 7 comments

Anand Chandrasekher has a new job. Qualcomm has hired the former Intel executive as chief marketing officer.

Before he was let go by Intel in march of this year, Chandrasekher held the position of senior vice president and was in charge of the company's ultra mobile Atom processors. He also spearheaded Intel's mobile platform initiatives that included everything from mobile internet devices and smartphones to software development such as the now largely defunct MeeGo.

Because of his experience, Chandrasekher will feel right at home at Qualcomm, even if the marketing could be a bit different from what he has done at Intel. It does not look like that he will be so much involved in shaping the product from cradle to grave from a product design view, but rather from a marketing and sales perspective. Chandrasekher will report directly to Qualcomm president Steve Mollenkopf.

“I am pleased to welcome Anand Chandrasekher as chief marketing officer,” Mollenkopf said in a prepared statement. “His extensive experience in marketing and management makes Anand well-suited to help grow Qualcomm’s communications and marketing efforts across the world and to amplify our consumer offerings to new audiences.”

The hiring of Chandrasekher may be just one more indication how much closer ARM processor makers are getting to the x86 segment. For Qualcomm, he may be especially useful in getting a footing in the Windows RT device market.

 

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  • 1 Hide
    sykozis , August 6, 2012 10:21 PM
    Quote:
    The hiring of Chandrasekher may be just one more indication how much closer ARM processor makers are getting to the x86 segment.

    Exactly how is this?
  • 4 Hide
    teh_chem , August 6, 2012 10:32 PM
    ArticleChandrasekher held the position of senior vice president and was in charge of the company's ultra mobile Atom processors.

    So he's the one we have to thank for stagnating the mobile CPU market for such a long time with the crappy Atom lineup. The Atom was a horrible product line. It sold okay, but it was a detriment to the mobile consumer market, and proliferation thereof. Hope they're not relying on him too much...
  • 5 Hide
    house70 , August 6, 2012 11:59 PM
    teh_chemSo he's the one we have to thank for stagnating the mobile CPU market for such a long time with the crappy Atom lineup. The Atom was a horrible product line. It sold okay, but it was a detriment to the mobile consumer market, and proliferation thereof. Hope they're not relying on him too much...

    Not his fault, he didn't design them, he just sold them, and in that respect he did his job well. Actually I do hope they will rely on him at least as much, because it looks like he's doing well what he's supposed to be doing. Someone like him you want on your side...
  • 1 Hide
    ojas , August 7, 2012 12:11 PM
    teh_chemSo he's the one we have to thank for stagnating the mobile CPU market for such a long time with the crappy Atom lineup. The Atom was a horrible product line. It sold okay, but it was a detriment to the mobile consumer market, and proliferation thereof. Hope they're not relying on him too much...

    He's marketing.
  • 0 Hide
    teh_chem , August 7, 2012 12:36 PM
    ojasHe's marketing.

    Good point. So he's the one we have to blame for over-marketing the crappy Atom processor line...
  • 0 Hide
    eddieroolz , August 8, 2012 8:54 PM
    teh_chemGood point. So he's the one we have to blame for over-marketing the crappy Atom processor line...


    Well, he simply did his job, and if you look purely at the numbers sold, he did a damn fine job.
  • 0 Hide
    jdamon113 , October 26, 2012 1:36 PM
    Kinda looks like a dushbag