Radeon R9, R7 to Prompt Nvidia Price Cuts and New Cards?

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We do love a bit of healthy competition.

AMD's new graphics cards aren't due out until later this month, but already Nvidia is feeling the heat. According to the latest scuttlebutt from DigiTimes, the company may not only introduce a couple of new GeForce GTX SKUs but also cut prices on existing GPUs.

DigiTimes reports that Nvidia could introduce one or two sub-$250 SKUs in order to better compete with AMD and they could be based on its GK104 and GK105 silicons. Prices are tipped at $150 to $250. Nvidia may also cut prices across its entire lineup, including the GTX 770 and 760 and possibly the the 780 and wallet-crushing Titan. If all of this comes to fruition, our next installment of Best Graphics Cards for the Money could be very interesting indeed.

AMD unveiled its new Radeon R9 290X last week in Hawaii, describing the R9 and R7 series as 'the new GPUs for a new era in graphics.' If you missed out on our coverage of AMD's GPU14 Tech Day, hit up our recap here, watch the full presentation here, or scroll through our live blog for the most important moments.

Follow Jane McEntegart @JaneMcEntegart. Follow us @tomshardware, on Facebook and on Google+.

Jane McEntegart
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25 Comments Comment from the forums
  • iam2thecrowe
    Should just cut the prices now so they may lock in some potential buyers before the AMD cards are released, securing a little more of the market share..........
    Reply
  • blubbey
    11645821 said:
    Should just cut the prices now so they may lock in some potential buyers before the AMD cards are released, securing a little more of the market share..........

    They don't release for a little while yet, they have time.
    Reply
  • DarkSable
    Psssh. What they should do is start ramping up production on Maxwell and give me my sexy GTX 890 on a 20nm die by the end of Q2 2014... but I doubt that's going to happen. xP
    Reply
  • emad_ramlawi
    I see that Nvidia reacted to AMD GPU 14 tech announcement in Hawaii , its shame to see Toms Hardware not react acting and didn't covert AMD GPU 14.

    You were the best Tom, but now your just overrated and bloated

    Anadtech + fudzilla + VR-zone + xbitlabs + wccftech

    both of the above have there own technique of course, but i believe all of them surpassed you, its not just about AMD GPU 14, that was just the tip of the iceberg, the lack of subjective opinions and complicated benchmarks + bench scores, than can sway either way, i just had enough.

    The only good remaining thing, is the helpful community in Tom Hardware Forum, and without them your lost, so please start to respect those people more, instead of respecting pay rolls from Intel or Nvidia.

    However this my opinion, hope you can respect it and dont delete my comment.
    Reply
  • spentshells
    Did you just say Fudzilla?

    Anyway on a somewhat more serious note 770 at 300-325 dollars please.
    Reply
  • mapesdhs
    If they do price-cut the Titan, it'll be fascinating to see by how much, but a bummer
    for those who bought one recently.

    Ian.

    Reply
  • geok1ng
    "If all of this comes to fruition, our next installment of Best Graphics Cards for the Money could be very interesting indeed."

    I would not set hopes so high Jane. TH has been a green site since AMD released the frame pacer driver back in august, and unless AMD outbids NVIDIA in bribery here, the stream of biased articles will continue:
    -After FCATs test showed that AMD was just as good as NVIDIA in framepacing, TH went back to subjective evaluations, and did the extra mile to include in the " scientific test" Metro LL, even knowing that there is a "bug" capping AMD frames on that TWIMTBP title.
    -Best cards for money insists in recommending GTX 760, refusing to acknowledge that 7950 is faster AND cheaper.
    -All assorted multi-GPU recommended on that article are NVIDIA, when for single monitor gaming nothing beats price and performance on AMD side.
    -The last system build marathon was a bad green joke, with 3 NVIDIA overpriced and slow as molasses builds: a slow and expensive GTX 760 in place of a cheaper and faster 7950, a ridiculously overpriced GTX 770 in place of CF 7950 and finally a triple GTX 760 build that doubles as a room heater.
    -But all that bias was not enough and TH released an article on how the design team at NVIDIA came out if the 690 and Titan.
    Reply
  • victor raj
    Nvidia have to cut the prices for sure. We can expect Maxwell to debut very soon.
    Reply
  • expl0itfinder
    I really wish AMD would push like this in the desktop CPU department.
    Reply
  • cknobman
    This makes me wonder just how good the new AMD gpus might be. Nivida must know something we dont otherwise I just dont remember them being the proactive for an AMD release in the past.
    Reply