Sign in with
Sign up | Sign in

Radeon R9, R7 to Prompt Nvidia Price Cuts and New Cards?

By - Source: DigiTimes | B 25 comments

We do love a bit of healthy competition.

AMD's new graphics cards aren't due out until later this month, but already Nvidia is feeling the heat. According to the latest scuttlebutt from DigiTimes, the company may not only introduce a couple of new GeForce GTX SKUs but also cut prices on existing GPUs.

DigiTimes reports that Nvidia could introduce one or two sub-$250 SKUs in order to better compete with AMD and they could be based on its GK104 and GK105 silicons. Prices are tipped at $150 to $250. Nvidia may also cut prices across its entire lineup, including the GTX 770 and 760 and possibly the the 780 and wallet-crushing Titan. If all of this comes to fruition, our next installment of Best Graphics Cards for the Money could be very interesting indeed.

AMD unveiled its new Radeon R9 290X last week in Hawaii, describing the R9 and R7 series as 'the new GPUs for a new era in graphics.' If you missed out on our coverage of AMD's GPU14 Tech Day, hit up our recap here, watch the full presentation here, or scroll through our live blog for the most important moments.

Follow Jane McEntegart @JaneMcEntegart. Follow us @tomshardware, on Facebook and on Google+.

Display 25 Comments.
This thread is closed for comments
  • 9 Hide
    iam2thecrowe , October 3, 2013 1:58 AM
    Should just cut the prices now so they may lock in some potential buyers before the AMD cards are released, securing a little more of the market share..........
  • 1 Hide
    blubbey , October 3, 2013 2:17 AM
    Quote:
    Should just cut the prices now so they may lock in some potential buyers before the AMD cards are released, securing a little more of the market share..........


    They don't release for a little while yet, they have time.
  • -8 Hide
    DarkSable , October 3, 2013 2:28 AM
    Psssh. What they should do is start ramping up production on Maxwell and give me my sexy GTX 890 on a 20nm die by the end of Q2 2014... but I doubt that's going to happen. xP
  • 0 Hide
    emad_ramlawi , October 3, 2013 3:04 AM
    I see that Nvidia reacted to AMD GPU 14 tech announcement in Hawaii , its shame to see Toms Hardware not react acting and didn't covert AMD GPU 14.

    You were the best Tom, but now your just overrated and bloated

    Anadtech + fudzilla + VR-zone + xbitlabs + wccftech

    both of the above have there own technique of course, but i believe all of them surpassed you, its not just about AMD GPU 14, that was just the tip of the iceberg, the lack of subjective opinions and complicated benchmarks + bench scores, than can sway either way, i just had enough.

    The only good remaining thing, is the helpful community in Tom Hardware Forum, and without them your lost, so please start to respect those people more, instead of respecting pay rolls from Intel or Nvidia.

    However this my opinion, hope you can respect it and dont delete my comment.
  • 1 Hide
    spentshells , October 3, 2013 4:24 AM
    Did you just say Fudzilla?

    Anyway on a somewhat more serious note 770 at 300-325 dollars please.
  • 0 Hide
    mapesdhs , October 3, 2013 4:25 AM

    If they do price-cut the Titan, it'll be fascinating to see by how much, but a bummer
    for those who bought one recently.

    Ian.

  • 4 Hide
    geok1ng , October 3, 2013 4:51 AM
    "If all of this comes to fruition, our next installment of Best Graphics Cards for the Money could be very interesting indeed."

    I would not set hopes so high Jane. TH has been a green site since AMD released the frame pacer driver back in august, and unless AMD outbids NVIDIA in bribery here, the stream of biased articles will continue:
    -After FCATs test showed that AMD was just as good as NVIDIA in framepacing, TH went back to subjective evaluations, and did the extra mile to include in the " scientific test" Metro LL, even knowing that there is a "bug" capping AMD frames on that TWIMTBP title.
    -Best cards for money insists in recommending GTX 760, refusing to acknowledge that 7950 is faster AND cheaper.
    -All assorted multi-GPU recommended on that article are NVIDIA, when for single monitor gaming nothing beats price and performance on AMD side.
    -The last system build marathon was a bad green joke, with 3 NVIDIA overpriced and slow as molasses builds: a slow and expensive GTX 760 in place of a cheaper and faster 7950, a ridiculously overpriced GTX 770 in place of CF 7950 and finally a triple GTX 760 build that doubles as a room heater.
    -But all that bias was not enough and TH released an article on how the design team at NVIDIA came out if the 690 and Titan.
  • 2 Hide
    victor raj , October 3, 2013 6:26 AM
    Nvidia have to cut the prices for sure. We can expect Maxwell to debut very soon.
  • 4 Hide
    expl0itfinder , October 3, 2013 6:33 AM
    I really wish AMD would push like this in the desktop CPU department.
  • 0 Hide
    cknobman , October 3, 2013 6:48 AM
    This makes me wonder just how good the new AMD gpus might be. Nivida must know something we dont otherwise I just dont remember them being the proactive for an AMD release in the past.
  • -1 Hide
    jimmysmitty , October 3, 2013 8:05 AM
    Quote:
    "If all of this comes to fruition, our next installment of Best Graphics Cards for the Money could be very interesting indeed."

    I would not set hopes so high Jane. TH has been a green site since AMD released the frame pacer driver back in august, and unless AMD outbids NVIDIA in bribery here, the stream of biased articles will continue:
    -After FCATs test showed that AMD was just as good as NVIDIA in framepacing, TH went back to subjective evaluations, and did the extra mile to include in the " scientific test" Metro LL, even knowing that there is a "bug" capping AMD frames on that TWIMTBP title.
    -Best cards for money insists in recommending GTX 760, refusing to acknowledge that 7950 is faster AND cheaper.
    -All assorted multi-GPU recommended on that article are NVIDIA, when for single monitor gaming nothing beats price and performance on AMD side.
    -The last system build marathon was a bad green joke, with 3 NVIDIA overpriced and slow as molasses builds: a slow and expensive GTX 760 in place of a cheaper and faster 7950, a ridiculously overpriced GTX 770 in place of CF 7950 and finally a triple GTX 760 build that doubles as a room heater.
    -But all that bias was not enough and TH released an article on how the design team at NVIDIA came out if the 690 and Titan.


    SO someone cannot find the GPU design to be amazing? The latest GPU cooler from NVidia is very nice. It cools very well and does look very nice. Not my style but its not bad.

    I looked at some benchmarks and 7950 vx 760, its really a tie. One wins some, the other wins others and they tie some. Neither seem to be able to truly beat the other all the time and it depends on the game.

    Trust me, I like Radeon. Have since my 9700Pro. But they are not always the best GPU. Sometimes they are, sometimes they are not. The GTX780/Titan were good designs by NVidia. Now Hawaii will probably be a better design for a bit.

    I prefer it goes that way so we see more innovation and cheaper prices.

    And if you feel that way about THG, then why not keep the comments to yourself and leave? Would make things much easier.
  • 0 Hide
    Asuveroz , October 3, 2013 8:08 AM
    I really hope so.
  • 2 Hide
    xenol , October 3, 2013 8:13 AM
    Wasn't not last year or whatnot when this site was recommending AMD all over the place? I'm pretty sure all the NVIDIA fanboys were raging.

    Fanboys will be fanboys I guess.
  • -1 Hide
    CommentariesAnd More , October 3, 2013 8:21 AM
    How about rebranding the GTX 650Ti as the GTX 750 ?
    And GTX 660 as the GTX 750Ti ?
    And the GTX 670 as the GTX 760Ti ?

    Well , if something new's gonna come , it better be not rebranded or AMD will get a huge upper hand and dominate everything or break the nViDia roadmap...................
  • 0 Hide
    CommentariesAnd More , October 3, 2013 8:43 AM
    If AMD does price these new GPUs right , bags the big name franchises ( BattleField , Call Of Duty etc ) and offers something fancy like a free game ( no need to go above 3 unless cost is 400$ which will be the 290X , 209 and 280X's case only. ) Surely AMD won't like to end up with game combo , which convinced gamers to buy their GPUs again.
    This has even opened the doors for the HD 7000 series owners like me , who can now take home a second GPU and XFire at a reasonable cost.
    HD 7950 XFire On the way :) 
  • 0 Hide
    shin0bi272 , October 3, 2013 8:58 AM
    What Nvidia will do is release a titan Ti or XT or some crap addon name extension and just overclock the thing a couple hundred mhz and boost the fan duty cycle from 51 to 75% so their new $1000 card will beat the hawaii. Dont kid yourself thinking nvidia is going to give you what you want at a price that's reasonable.
  • 0 Hide
    norkkron , October 3, 2013 9:11 AM
    "Nvidia is feeling the heat"

    lol, nothing they're not accustomed to
  • 0 Hide
    nebun , October 3, 2013 12:23 PM
    lol....i wished these companies would concentrate on making video cards a little more power efficient....take a look at how much the CPU has evolved in just 10 years
  • 0 Hide
    rolli59 , October 3, 2013 2:39 PM
    Being a consumer I will not say no to price cuts!
  • 1 Hide
    Zijn , October 4, 2013 5:55 AM
    This is all healthy and glad to hear it. I really hope that AMD undercuts NV because I (being a NV fanboy) cant stand the fact that these cards now are £1000. Yes i understand about what goes into them n what they are capable of, but whats next? £1200? £1500? for a single card? I woudlnt event put it past them, as they know that people WILL pay that money. Even for two and three for SLI.


    Ive been really considering to jump to the red team, not because of hate for NV but because I'm a simple consumer. Having loyalties to a brand means nothing and i need something with a big frame buffer goddamnit!!

    Bring out more cards with higher ram!
Display more comments