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Sood: Voodoo PC Could Have Changed HP for the Better

by - source: Xbit labs

Microsoft executive Rahul Sood recently gave an interview in which he carefully expressed a certain frustration with HP's lost passion for taking care of its PC business.

Sood, of course, is the co-founder of boutique PC maker VoodooPC, which he sold to HP. He left HP earlier this year to join Microsoft as his once prestigious brand and ideas ended up in a dark corner of the vast spaces of HP.

Sood talked to Xbit Labs and indicated that HP may have simply worn him out and that there was no hope left that VoodooPC could turn into the vision the two companies may have had when they agreed to the acquisition.

"There were some good things to come out of the deal, no doubt, but we could have done so much more," Sood said.

He went a step further and compared the capabilities of VoodooPC+HP to Apple: "Had we been given more time I truly believe HP would have had a beautiful ecosystem of products that could stand up against Apple’s best offerings. If HP Voodoo was still alive and kicking you would have seen a different HP today."

It has been no secret that Sood does not believe that HP's decision to spin off its personal systems group is a good idea, but his criticism is certainly somewhat harsh.

"My guess is [that the HP CEO] sees challenges internally in PSG, he doesn’t fully understand how the hardware business operates, and he feels that hardware margins are far too slim to bother with. In my opinion hardware is the footprint that makes HP who they are. HP’s gigantic PC footprint is easily their biggest strength, not their software and services. If HP could leverage their biggest strength in a meaningful way they’d be almost unstoppable."

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HansVonOhain 09/08/2011 7:08 AM
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RabidFace 09/08/2011 7:20 AM
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-9+

I also think more could have been done with the brand, and it's kind of sad. Forgot how long ago HP acquired Voodoo, but HP has been putting too many resources in to Beats in the last couple of years.

I remember when Alienware and Voodoo PCs were their own company and that was the height of PC gaming. Each company was so gaming focused, they offered awesome cases, tested every system personally, and came with awesome warranties and customer service.

The last of the mohicans of the enthusiast PC market is Falcon Northwest. They are still their own company, alive and kicking. They had, and still have some of the most awesome paint jobs you will ever see on a case.

PC gaming took a slight dive with this current generation of consoles, and I am one who also jumped ship (sort of because of the CS and BF:2 hackers) for my PS3 I still own today. I always built my own rig, but these companies made PC gaming a breeze for people who weren't as technically inclined, or were, and just wanted bragging rights.

I hope PC gaming starts becoming huge again, not all these damn console ports, but only time will tell. I do miss having a gaming rig though :( Long live PC gaming! But consoles do have their place.

agnickolov 09/08/2011 7:26 AM
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Leo Apotheker comes from a software company, no wonder he's trying to make HP one too. Firing Mark Hurd was probably HP's biggest mistake in recent history, but hiring Leo Apotheker in his place may soon overshadow it...

eddieroolz 09/08/2011 8:12 AM
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I had fondness for VoodooPC. Too expensive to have owned one, but its design (even back in 2007) was quite breathtaking. Some DNA of that made its way into HP laptops, but HP never really took advantage of Voodoo at all.

leandrodafontoura 09/08/2011 8:28 AM
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The only products HP know how to make are printers.

Archean 09/08/2011 9:50 AM
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@lean
HP is pretty big in business segment even with PCs, and don't forget about the server market, which brings them huge profits. IMO there quality has improved from what it was about 2-3 years ago. Anyway, talking about what it could have been is all this is, so it doesn't really matter. Especially since the company is being run by someone who seems to know much less about the hardware side of things, hence, he is pushing the company in a direction which he knows i.e. software.

Anonymous 09/08/2011 2:25 PM
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That will be the end of HP. Nobody goes to HP to get software. What a waste.

Anonymous 09/08/2011 2:25 PM
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Velocity Micro is another company that is still alive and kicking that caters to the gaming, high end multimedia PC market. All of their PC's are hand crafted and have US based support by very experienced technicians.

southernshark 09/08/2011 3:03 PM
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HP is a company with no innovation. Its going to whither and die.

stingstang 09/08/2011 3:15 PM
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I remember the gold-plated desktop cases from VoodooPC that cost a good 2k more.

spentshells 09/08/2011 4:29 PM
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leandrodafontoura :
The only products HP know how to make are printers.


And Scanners.

GreaseMonkey_62 09/08/2011 4:32 PM
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agnickolov wrote :

Leo Apotheker comes from a software company, no wonder he's trying to make HP one too. Firing Mark Hurd was probably HP's biggest mistake in recent history, but hiring Leo Apotheker in his place may soon overshadow it...



Yes it's been quite obvious that Leo Apotheker doesn't want anything to do with consumer hardware. I understand the profit margin is smaller and with the number of choices in PC's if you don't keep a computer so low, you'll get priced out of the market. There is still the hope this could become a good thing at some point. When HP spins off PSG and someone else is CEO who doesn't have to report to a software only guy we could see some cool hardware out of them. My fingers are crossed by I keep hearing the drums in the deep.

GreaseMonkey_62 09/08/2011 4:32 PM
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--1+

agnickolov wrote :

Leo Apotheker comes from a software company, no wonder he's trying to make HP one too. Firing Mark Hurd was probably HP's biggest mistake in recent history, but hiring Leo Apotheker in his place may soon overshadow it...



Yes it's been quite obvious that Leo Apotheker doesn't want anything to do with consumer hardware. I understand the profit margin is smaller and with the number of choices in PC's if you don't keep a computer so low, you'll get priced out of the market. There is still the hope this could become a good thing at some point. When HP spins off PSG and someone else is CEO who doesn't have to report to a software only guy we could see some cool hardware out of them. My fingers are crossed by I keep hearing the drums in the deep.

GreaseMonkey_62 09/08/2011 4:33 PM
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I don't know why it posted my reply twice. That's annoying.

coldmast 09/08/2011 4:35 PM
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HP, instead of evaporating the VoodooPC name, should have simply done a spin -off. VoodooPC was a luxurious and eccentric as far as their products went; expensive for the average person, but a good target for the well-off. HP should have infused VoodooPC with the ability to handle the fabrication and part ordering stages with ease: thereby creating a more affordable and higher quality product.

HP has been using the same sorry case designs for years, just switching colors is all that they have managed to do, brand recognition is the only reason people even bother with HP on the consumer level.

belardo 09/08/2011 5:39 PM
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HP = Helpless Poo

sunflier 09/08/2011 5:42 PM
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Too many internal politics can kill a company and some great ideas as well.

Anonymous 09/08/2011 6:28 PM
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HP's biggest problem is not the lack of ideas, but the lack of follow-up and thus waste. They buy VoodooPC and then fail to develop it. They buy Palm and WebOS and now drop this too. Billions of dollars and tons of man-hours all for nothing. In chess there is a proverb, "it is better to have a bad plan than no plan at all."

captaincharisma 09/08/2011 7:22 PM
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HP has become the like AOL. everything it touches dies

COLGeek 09/08/2011 7:47 PM
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I have to ask....if "pigs" have wings, are they still "pigs"? Ignored innovation is often the result of large companies acquiring smaller, more nimble, out of the box companies. Sad.

oneblackened 09/08/2011 10:53 PM
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coldmast :
HP, instead of evaporating the VoodooPC name, should have simply done a spin -off. VoodooPC was a luxurious and eccentric as far as their products went; expensive for the average person, but a good target for the well-off. HP should have infused VoodooPC with the ability to handle the fabrication and part ordering stages with ease: thereby creating a more affordable and higher quality product.HP has been using the same sorry case designs for years, just switching colors is all that they have managed to do, brand recognition is the only reason people even bother with HP on the consumer level.


Same sorry crappy case designs. They mount the motherboard upside down! Never mind hard drives mounted vertically.

Anonymous 09/09/2011 2:43 AM
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A couple months ago I looked up voodoopc.com, wondering what ever became of a company that once competed directly with Alienware and Falcon to push the limits of PCGaming. I was saddened to see how sorry a state the brand had become. Its a tragedy.

legacy7955 09/09/2011 4:08 AM
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I'm sure that both legends of computer hardware Bill Hewlett and Dave Packard are literally spinning in their graves by now. Heck I bet seeing the way new ass clown HP CEO destroying what little good is left at the company might even cause them to raise up from the grave and punch Leo in the face.

My question is where are the families of both founders I know at one point some of them actually tried to regain control of HP, what happened to that?

belardo 09/10/2011 7:06 PM
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HP is just a name... has very little to do with the original "HP".

Just like we have two companies called "Commodore" and "Amiga" which have nothing to do with the original technology or companies. Someone just bought the trademarks.

belardo 09/11/2011 7:20 PM
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VoodooPC website... is a zombie. Referring to products that are long since off the market offering "Vista 32bit" and intel core2 with crappy intel graphics with the notebook and core2 quads with GeForce 9800s.

Sorry Sood... I kind of know how it feels.

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