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Product (RED) Mac Pro Fetches $977,000 at Auction

By - Source: via CultofMac | B 25 comments

The Mac Pro sold for more than 16 times the price it was expected to raise.

Apple's new Mac Pro is pretty unique on its own, but Jony Ive recently created a special version of the new desktop machine for a Project Red charity auction. Unveiled in late October, the red Mac Pro was expected to go for around $60,000. In fact, that figure was at the top end of Sotheby's $40,000 - $60,000 estimate. This past weekend, the computer was sold for well over 10 times that amount.

In a press release sent out on Saturday night, Sotheby's revealed that a massive $26 million had been raised for The Global Fund thanks to The (RED) Auction. The collection of items for auction was curated by Ive and Marc Newson in collaboration with Bono. Sotheby's website lists the lot sold price for the red Mac Pro as $977,000, though it didn't fetch the highest price of the night. Also up for auction were a Leica Digital Rangefinder Camera designed by Ive and an aluminum desk produced by Neal Feay Studio and designed by Newson. Both items fetched in excess of $1.5 million. 

Announced back in June, Apple's new Mac Pro will ship in December. Assembled in the United States, the Mac Pro features a 3.7 GHz quad-core Xeon from Intel. This is working alongside two AMD FirePro D300 GPUs, 12 GB of 1866 MHz DDR3 RAM, 256 GB of PCIe flash storage (read/write speeds of 1.2 GBps/1 GBps) and up to six Thunderbolt 2 ports. Customers can configure their Mac Pro with as much as 64 GB of RAM and 1 TB of flash storage, so while pricing starts at $2,999, you can expect that baseline price to rise if you make changes to the specs.

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Top Comments
  • 23 Hide
    jasonpwns , November 25, 2013 1:01 PM
    Auctioning off designer trash cans for charity. Very awesome.
Other Comments
  • 23 Hide
    jasonpwns , November 25, 2013 1:01 PM
    Auctioning off designer trash cans for charity. Very awesome.
  • 7 Hide
    greatsaltedone , November 25, 2013 1:09 PM
    I'm no fan of Apple, but those are some serious specs. You could virtualize that machine and use it to feed "dumb" workstations across the house and/or small business.

    The auction price is just silly, but at least it went to charity.
  • 3 Hide
    afrobacon , November 25, 2013 1:13 PM
    I love the design/color on this one; not only does it look like its designed by Ferrari, but its also symbolic of my feelings towards Apple is general.
  • -7 Hide
    Memnarchon , November 25, 2013 1:21 PM
    So this is the same as the Black colored Mac Pro, apart from the fact its Red. So instead of lets say 5-6K$ someone pays near 1m $ for the color (upgrade to apple fans).

    And here comes what I read somewhere:
    Apple is for people that their wallet is bigger than their logic...
  • 6 Hide
    shardey , November 25, 2013 1:25 PM
    Quote:
    So this is the same as the Black colored Mac Pro, apart from the fact its Red. So instead of lets say 5-6K$ someone pays near 1m $ for the color (upgrade to apple fans).

    And here comes what I read somewhere:
    Apple is for people that their wallet is bigger than their logic...


    Did you read the article at all? It's one of a kind and the money was donated to charity.

    This is an generous contribution by Apple, regardless of who you are.
  • 7 Hide
    falchard , November 25, 2013 1:28 PM
    I think the guy would have bid $977k regardless of what they put up for auction.
  • 2 Hide
    expl0itfinder , November 25, 2013 1:40 PM
    People are nuts
  • -5 Hide
    coolitic , November 25, 2013 1:54 PM
    These idiots will buy anything.

    Then again, ppl like the awesome Bill Gates have tons of money to burn.
  • 6 Hide
    bjaminnyc , November 25, 2013 2:04 PM
    Read the article before you criticize. Who ever bought this item just donated a ton of loot to charity. Likely more so for the write off but who cares.
  • -5 Hide
    Memnarchon , November 25, 2013 2:30 PM
    Quote:
    Did you read the article at all? It's one of a kind and the money was donated to charity.

    This is an generous contribution by Apple, regardless of who you are.


    Quote:
    Read the article before you criticize. Who ever bought this item just donated a ton of loot to charity. Likely more so for the write off but who cares.


    To both of you:
    Of course I read the article. And ofcourse the money will go for charity. And Apple did this because they are humanitarians. hmmmm.... Fishy, isnt it?

    But people should learn not only to read an article, but also understand the facts and be able to criticize. Well everyone has the right not to criticize and just read the article like a scanner machine ofc...

    From my perspective, Apple did a clever move to advertise their company again (you can find it in other sites of the web also). The guy that bought it, just wanted to have a unique mac pro for showing off.
    For other people, they are humanitarians/philanthropists that don't care about their wallet. They only care about world peace and happiness all over the world.
    Everyone is free to have his opinion...
    I chose mine...
  • 5 Hide
    COLGeek , November 25, 2013 2:45 PM
    This was for charity and for a good cause at that. The object (the Mac Pro) is largely irrelevant and could have been anything. It is the intent that matters, not the "prize".
  • 1 Hide
    Cons29 , November 25, 2013 4:18 PM
    while i am all for charity, this would have been better IF apple matched whatever the price the items were sold. They are the biggest company in the world, and all they can do is this? If that trash can (yes nice specs i agree) sold for 1M, apple could've also donated another 1M.
    sheesh, even Bill Gates is more generous than the wealthiest company in the world, and he's using his own money
  • 2 Hide
    eklipz330 , November 25, 2013 4:25 PM
    wait, wait, wait. are you guys seriously giving flak to apple because they could have donated MORE? I DON'T SEE ANY OF YOU MAKING ANY DONATIONS. INTERESTING. YOU GUYS ARE PROBABLY JUST AS GREEDY.

    seriously though, stfu. they aren't required to donate anything.
  • 0 Hide
    halcyon , November 25, 2013 5:41 PM
    I want a new Mac Pro.
  • 0 Hide
    bombebomb , November 25, 2013 6:11 PM
    Not bad, paying just a little over what apple thinks they're worth.
  • 0 Hide
    ericburnby , November 25, 2013 7:59 PM
    Quote:
    while i am all for charity, this would have been better IF apple matched whatever the price the items were sold. They are the biggest company in the world, and all they can do is this? If that trash can (yes nice specs i agree) sold for 1M, apple could've also donated another 1M.
    sheesh, even Bill Gates is more generous than the wealthiest company in the world, and he's using his own money


    Apple matches employee contributions for charitable giving. In Cupertino alone Apple paid $2.9 billion in salaries in 2012. The average US citizen donates 1.38% of their income to charity. This amounts to $40 million just for Apple employees in Cupertino (excluding retail stores).

    If all Apple employees had Apple match then Apple would have also paid $40 million. We don't know how many employees would get Apple to match and we don't know if an Apple employee only gives 1.38% (professionals in the US with higher incomes typically donate more than the 1.38% average).

    Bottom line is Apple very likely donates tens of millions just by matching employees.

    Bill & Melinda Gates matched the $13 million raised by selling all the RED items which is why the total hit $26 million. Bono cracked a joke about it being "bipartisan" donations.
  • -1 Hide
    Smellis Jellis , November 25, 2013 8:08 PM
    "eklipz330 , November 25, 2013 4:25 PM
    wait, wait, wait. are you guys seriously giving flak to apple because they could have donated MORE? I DON'T SEE ANY OF YOU MAKING ANY DONATIONS. INTERESTING. YOU GUYS ARE PROBABLY JUST AS GREEDY.

    seriously though, stfu. they aren't required to donate anything."

    Totally agree- everyone is caught up speculating what Apple's true intentions might be when the whole point is completely lost- regardless of what their intentions are and what the buyer's intentions are, the money is going to a charity.

    I'd love to see what everyone criticizing Apple does for charitable work here. The people that benefit from these charities don't give a damn what the intention of the donor was- they just need the resources period.
  • 0 Hide
    antilycus , November 25, 2013 8:19 PM
    and apparently Apple will now shove thunderbolt down our throats ( thanks Intel ). NOTICE THIS THING DOESN'T SAY ANYTHING ABOUT USB. It's like paying 100k for car without a windshield. Great you can show it off, but you can't actually USE it. Apple needs to stop jaming technologies down consumers throats. They already did it with the Intel Mac crap, iTunes on everything. Quicktime. Apple update software that eats up 80% of CPU's at idle (wintel boxes...you know the ones that are used AT WORK ). Thunderbolt didn't succeed. MOVE ON. Firewire tried and had a brief success rate and then USB2 came and blew away any hope for firewire. WE DONT NEED ANOTHER DAMN CONNECTOR. If you can't do SS USB3, then give up. Try making prodcuts people want, not telling people what they want.
  • -3 Hide
    ericburnby , November 25, 2013 8:41 PM
    Quote:
    and apparently Apple will now shove thunderbolt down our throats ( thanks Intel ). NOTICE THIS THING DOESN'T SAY ANYTHING ABOUT USB. It's like paying 100k for car without a windshield. Great you can show it off, but you can't actually USE it. Apple needs to stop jaming technologies down consumers throats. They already did it with the Intel Mac crap, iTunes on everything. Quicktime. Apple update software that eats up 80% of CPU's at idle (wintel boxes...you know the ones that are used AT WORK ). Thunderbolt didn't succeed. MOVE ON. Firewire tried and had a brief success rate and then USB2 came and blew away any hope for firewire. WE DONT NEED ANOTHER DAMN CONNECTOR. If you can't do SS USB3, then give up. Try making prodcuts people want, not telling people what they want.


    I see you're posting the same crap here as everywhere else. And putting Infowars in your sig? Might as well put "Look at me, I'm an idiot" in your sig instead.
  • 0 Hide
    The_Trutherizer , November 26, 2013 1:34 AM
    Noob... Buyer is noob at buying computers.
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