Roccat Gamifies its Next Mouse With 4000 dpi Sensor

The device offers true 4000 dpi resolution and covers a lighting spectrum of 16.8 million colors, as well as few design gimmicks such as a braided cable.

Roccat is also the first mouse manufacturer to embrace gamification techniques. In fact, we are not aware of any hardware that would employ game mechanics to promote the engagement with the hardware itself: According to the manufacturer, the user will be rewarded with badges and awards for certain achievements. Gamification is an emerging industry in the marketing segment that leverages common game mechanics such as competitive gameplay, strategy development, application feedback, scores, prizes and social networking to change the behavior of users in certain applications and convince them to spend more time with a certain product or brand.

Roccat said that it will provide details about the rewards system as well as full product specs and pricing at CeBit, which opens on March 6.

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  • mrmaia
    Quote:
    According to the manufacturer, the user will be rewarded with badges and awards for certain achievements.


    Probably some of those achievements and badges:

    - Clicker: click one time
    - Reverse clicker: click with the right button
    - Warp-time clicker: double click
    - Traveler: move your mouse
    - Rolling in the deep: use your mouse wheel

    LOL
    12
  • Other Comments
  • ikyung
    Why is braided cables a gimmick?
    6
  • bennaye
    ikyungWhy is braided cables a gimmick?braided cables as opposed to cables insulated with pvc. both do exactly the same job, but the braided cables look *and* feel sexier. which


    ...braided cables as opposed to cables insulated with pvc. Both do exactly the same job, but the braided cables look *and* feel sexier than pvc, but holds no real functional advantage over pvc. Hence the "gimmick".
    0
  • dontknownotsure
    i hate this battlefield(and all recent B grade action movies) cyan-orange color themes, its looks like radioactive nuclear fuel rod stored in pool of piss
    -4