Samsung Accused of Paying Developers for Promotion

Back in April, Samsung found itself facing an investigation over questionable marketing techniques. Samsung's marketing department allegedly hired students to post negative comments about the HTC One on a number of tech and gadget websites that linked to favorable benchmark results for the HTC One. At the time, Samsung said that "future marketing work would be more in line with its company philosophy of transparency and honesty." Unfortunately, it seems one company working for Samsung never got the memo about transparency.

Samsung has said its ad agency is to blame for recent reports that it had been offering money to developers to promote the South Korean company. The Verge yesterday reported that developers on the Stack Overflow community had been offered money to promote Samsung's Smart App Challenge. According to the report, viral marketing company Fllu was contacting Stack Overflow community members and offering cash in exchange for mentions of the Samsung Smart App Challenge.

Though Fllu originally denied that Samsung was a client, the Verge was able to verify through email headers that the emails sent to Stack Overflow users came from the same source as its own communications with Fllu. Samsung has said Fllu's actions are "clearly against Samsung Electronics corporate policy," while Fllu now admits that it was working for Samsung. Samsung has reiterated its commitment to "engaging in transparent and honest communications with consumers."

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  • stevejnb
    Anonymous said:
    I really dislike Samsung, and this makes me dislike them even more! Just blatantly dishonest and dishonourable.


    You know, while I'm not personally a big fan of Samsung, I have to ask... What major tech companies DO you like for being honest and honourable? Apple, Google, Microsoft, Amazon, Facebook, Sony, Nintendo, HP, and any other major one you can name - a google search and five minutes time will uncover stuff worse stuff than this.

    So, curious - what companies DO you think are honest and honourable?

    PS - Samsung's phones and tablets are overpriced and overrated. Good enough products, but they've taken a page out of Apple's book and think their name is worth something when they are slapping prices on their products which, in my experience, trade battery life for a few ounces of weight and being a bit thinner while loading basic Android with garbage that slows the OS down. I am not a Samsung fan, but "dishonest and honourable"? Please..
    11
  • Other Comments
  • flaxx
    I really dislike Samsung, and this makes me dislike them even more! Just blatantly dishonest and dishonourable.
    -10
  • stevejnb
    Anonymous said:
    I really dislike Samsung, and this makes me dislike them even more! Just blatantly dishonest and dishonourable.


    You know, while I'm not personally a big fan of Samsung, I have to ask... What major tech companies DO you like for being honest and honourable? Apple, Google, Microsoft, Amazon, Facebook, Sony, Nintendo, HP, and any other major one you can name - a google search and five minutes time will uncover stuff worse stuff than this.

    So, curious - what companies DO you think are honest and honourable?

    PS - Samsung's phones and tablets are overpriced and overrated. Good enough products, but they've taken a page out of Apple's book and think their name is worth something when they are slapping prices on their products which, in my experience, trade battery life for a few ounces of weight and being a bit thinner while loading basic Android with garbage that slows the OS down. I am not a Samsung fan, but "dishonest and honourable"? Please..
    11
  • Christiaan Lourens
    I am probably the only person who doesn't really dislike any tech company unless their support staff are not helpful or friendly. That said I even like EA :P
    -6