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• Women Attracted to Scent of Anti-Static Bags

By - Source: Tom's Hardware US | B 38 comments

Forget muscles, musk and Maseratis! A new study soon to appear in the American Journal of Psychology shows that the scents commonly emitted from an all-night computer building competition are far more appealing to the average woman.

The landmark finding by a team of researchers from the University of California at Berkley flipped conventional testosterone-based thinking on its head.

Psychologists have long known that scent is an important force in determining initial levels of sexual attraction for both males and females, with the effects being particularly strong on females. While the exact reasons for this importance are unknown, it is believed that scents are able to silently communicate evolutionarily desirable traits to the receiver. Knowing this, the researchers decided to pit stereotypical attractive scents against stereotypical unattractive scents in a Revenge of the Nerds-style free-for-all.

The methodology of the study was simple: researchers exposed a group of women to various scents while keeping the participants’ other senses completely in the dark. They then took measurements of salivary testosterone levels to determine changes in attraction.

“Needless to say, we were completely taken aback by the results of our tests,” explained Dr. Megan Wang of Berkley. “In nearly all of the cases, attraction was higher when the women were exposed to scents such as anti-static hardware bags or solder than when exposed to pheromones from body builders or the ‘Axe’ brand of body wash. We really don’t have any explanation yet as to why this happened.”

Hoping to quickly capitalize on this news, fashion company Christian Dior has announced the release of its new scent, “Thermal Contact.” Apple is also rumored to be retooling its long-running series of advertisements featuring Justin Long as the Mac spokesman. Replacing Long could be Brent Spiner, better known as Data from Star Trek: The Next Generation.

Consumers have already begun responding to the news. Lens Crafters Opticians reports that horn-rimmed glasses are flying off the shelves faster than they can be restocked. Several exotic car shows around the country have been cancelled due to lack of interest. iPhone jail-breaking competitions have been set up in their stead.

Tom’s Hardware offices have also been adversely affected. Reporters are having a hard time getting to work on account of being thronged by busty women hounding them for autographs or pictures. One even caught an admirer trying to steal his non-magnetized screwdriver.

[• This story, marked with a • is weekend entertainment content only and should not to be considered factual ]
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  • 9 Hide
    skittle , May 23, 2009 2:34 PM
    not news, we have all known this for years...
  • -2 Hide
    B-Unit , May 23, 2009 2:36 PM
    "(• This story, marked with a • is weekend entertainment content only and should not to be considered factual ]
    Image: courtesy of"

    Entirely made up, or was the scent research real?
  • 0 Hide
    justinblue , May 23, 2009 3:00 PM

    The way they do research on scents is real (AFAIK). Also, the facts about smells and their affects on attraction are real. However, no, there was no research on the scent of Anti-Static bags or mountain dew :) 

  • Display all 38 comments.
  • 5 Hide
    doomtomb , May 23, 2009 3:04 PM
    I think this whole thing is fake dude...
  • 1 Hide
    rbarone69 , May 23, 2009 3:07 PM
    hahahah that's funny. I lulz
  • 4 Hide
    JMS3096 , May 23, 2009 3:54 PM
    Crap. My hopes were SO high!
  • 0 Hide
    apache_lives , May 23, 2009 3:57 PM
    well the smell thing is real and has some effects - thats why we all mask our stench with deodorant etc

    oh and my dad used to work in exchanges all day and did always smell the same like electrical etc - doubt it makes any difference smelling nerdy etc
  • 0 Hide
    garborg , May 23, 2009 4:03 PM
    Right... It has nothing to do with the test being conducted in Berkley, the only place in the world that lives in it's own Universe.

    Now that would be a better study. "Why Berkley is stuck up"
  • 6 Hide
    norbs , May 23, 2009 5:08 PM
    I'll just pretend tom's hardware was hacked...
  • 1 Hide
    cletus_slackjawd , May 23, 2009 5:15 PM
    Absolutely brilliant. Need more funny stories like this in the future.
  • -3 Hide
    jerreece , May 23, 2009 5:33 PM
    I expect stuff like this on April 1st, where it's appropriate. But, May 23rd, Memorial Day Weekend? Since when did Tom's turn into a nerd herd joke website?

    I thought this was a tech/hardware news website...
  • 6 Hide
    eagles453809 , May 23, 2009 6:10 PM
    get over yourselves. a funny joke story here and there is a good thing.
  • 6 Hide
    knightmike , May 23, 2009 6:10 PM
    Yes! I knew wearing an anti-static bag over my junk would pay off one day!
  • -2 Hide
    theangrygimp , May 23, 2009 8:07 PM
    knightmikeYes! I knew wearing an anti-static bag over my junk would pay off one day!

    Hahahaha.... Don't get too close to your speakers with that thing. Don't want it to get adversely pulled down by magnetism. ;) 

    Lighten up people, it was just good fun!
  • 1 Hide
    truehighroller , May 23, 2009 8:21 PM
    I know what women want. They want a man that is confident in him self and is not under endowed and knows how to make them laugh and (uhhem) feel and of course if she has brains, has his life together. I liked this article because I thought it was funny and I'm bored at work for twelve hours.
  • 1 Hide
    truehighroller , May 23, 2009 8:23 PM
    Edit for above:

    and (uhhem) feel good,... we really need an edit button here.
  • -1 Hide
    keither5150 , May 23, 2009 9:34 PM
    Brent Spiner would be a good replacement for Justin Long (better known as the voice of Alvin).

    Justin could wait for Avin and the Chipmunks 2.

  • 3 Hide
    icebain , May 23, 2009 9:41 PM
    The picture of that chick scares me...
  • 3 Hide
    cruiseoveride , May 24, 2009 2:50 AM
    Where are the results from Old Spice???
  • -5 Hide
    ta152h , May 24, 2009 5:16 AM
    Anyone who thinks women are not attracted to muscle is a fool. Having been both skinny and later a bodybuilder, there is NO comparison. Girls are much more upfront about it than guys too, so it's not a big mystery.

    Obviously, you have to build muscle properly, and not be asymmetric, or have bad proportions. A barrel chest, big waist, and poor proportions probably will not work even with a lot of muscle. But, if you build properly, the geeks have no chance. Well, for most women. I did date one girl that said she didn't like muscular guys because they made her feel too small, so obviously there are exceptions. But as a rule, the difference is dramatic. It's not even subtle, because women are not subtle about it.

    This study does not disprove it. You can't smell thick, aesthetically built muscle (well, hopefully not, and if you can, get a shower). If you put a picture of some pencil necked geek, or some pot-bellied hairy backed gamer, next to a well sculpted, thickly muscled guy, and showed pictures, or movies, you think they wouldn't get any indication of greater sexual arousal viewing the muscular guy? They would, by a longshot.

    Although, they might like the pot-bellied silverback ape if he had dollar bills tatooed on him, for a subliminal effect. Muscle is fine, but, money is what makes life easier, right? Women are pragmatic about these things.
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