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Sony's $100 MP3 Player is Sold Inside a Bottle of Water

By - Source: RWW | B 25 comments

You can buy Sony's NWZ-270 from a vending machine.

Sony's NWZ-W270 MP3 player is waterproof. In fact, Sony is so confident in this feature that it's selling the device in water. The device originally launched at CES 2013, but Sony had another water-resistant device at the show, and it kind of stole the limelight. A year later, the NWZ-W270 is getting its time in the sun thanks to a new marketing campaign out of New Zealand.

ReadWriteWeb reports that Sony has teamed up with a marketing company in Auckland called DraftFCB. This company has come up with something a little catchier than NWZ-W270, renaming the device 'The Bottled Walkman' and is now selling it in vending machines at gyms and in other public places. The device can be worn outside in the rain, while working up a sweat with free weights or even while swimming. It's the follow on to Sony's NWZ-W262 Walkman and boasts 4 GB of integrated memory. Not enough for your entire music collection but enough for you to throw on a couple of albums for today's workout. It also features handy drag-and-drop music transfers and has a quick charge function that will give you 60 minutes of playback after just three minutes on charge.

Check the video below. You can pick one up via Sony for just under a hundred bucks.

Bottled Walkman

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  • -1 Hide
    Murissokah , February 12, 2014 9:49 AM
    Interesting concept, laughable storage.
  • 1 Hide
    Blazer1985 , February 12, 2014 10:06 AM
    And I thought Evian was overpriced... :-D
  • 1 Hide
    Damon Palovaara , February 12, 2014 10:15 AM
    Sony is always being innovative
  • 4 Hide
    g-unit1111 , February 12, 2014 10:29 AM
    So I could listen to music while I'm in the pool? Interesting concept I'll give it that.
  • -9 Hide
    CaptainTom , February 12, 2014 10:53 AM
    4GB is not enough for your entire collection?! Do people really have over 800 songs they regularly listen to?Either way 4GB is enough for FAR more than a "Few" albums lol
  • 7 Hide
    g-unit1111 , February 12, 2014 11:12 AM
    Quote:
    4GB is not enough for your entire collection?! Do people really have over 800 songs they regularly listen to?Either way 4GB is enough for FAR more than a "Few" albums lol


    You don't know a lot of metal fans do you? We are generally the ones that tend to buy the whole album. And most of us have rather large collections. :lol: 
  • 0 Hide
    Murissokah , February 12, 2014 11:37 AM
    Quote:
    4GB is not enough for your entire collection?! Do people really have over 800 songs they regularly listen to?Either way 4GB is enough for FAR more than a "Few" albums lol
    It has been a long time since I had to actually choose what I'd take with me. I have all my library on my cellphone. A 32GB version costing twice would actually make sense to me.
  • -2 Hide
    hotsacoman , February 12, 2014 11:54 AM
    Nice. They pollute the water you're about to drink with electronics lol.
  • -1 Hide
    gm0n3y , February 12, 2014 11:56 AM
    @CaptainTom,I personally own over 400 CDs (and I haven't bought one in probably 10 years). If you include all of my digital collection, there is probably close to a TB (in ~160kb MP3s). Lately I've been using Grooveshark though.As for the product, it is a cool marketing concept and being waterproof is great. However, I doubt that these will sound good enough to justify a $100 price tag. For that much I could get a set of Shure SE215s. For swimmers I can understand it, but for anyone else it seems a little overkill. I commute on my bicycle to work every day and frequently have to ride through heavy rain for 30 minutes at a time and I've never hesitated to wear my Klipsch S4s. In fact, over the years owning over a dozen sets of headphones, I've never had any of them get damaged by water.
  • 0 Hide
    sunflier , February 12, 2014 12:05 PM
    I would like to see this blue-tooth enabled so then you could pair it to a phone or tablet etc. This way you could not only listen to locally stored music but can also stream media from other devices.
  • -1 Hide
    drapacioli , February 12, 2014 12:25 PM
    @captaintom 4GB is certainly not enough if you buy a lot of music in lossless formats like I do. Even on high quality mp3s, 4 GB is only really enough for 400 songs or so. But if you have a .wav, its easily 11 megs/min. That means if you have more than 6 hours of music in that format, you've filled 4gb. I personally have about 2-3 DAYS worth of music in my library from the past 20+ years I've been buying music (I never throw CDs out which make up the bulk of my purchases), and many are stored as high quality mp3 and wav, so I can barely fit all of my music on a 32gb card, much less a 4gb one.
  • 0 Hide
    UVB076 , February 12, 2014 12:35 PM
    Quote:
    @captaintom 4GB is certainly not enough if you buy a lot of music in lossless formats like I do. Even on high quality mp3s, 4 GB is only really enough for 400 songs or so. But if you have a .wav, its easily 11 megs/min. That means if you have more than 6 hours of music in that format, you've filled 4gb. I personally have about 2-3 DAYS worth of music in my library from the past 20+ years I've been buying music (I never throw CDs out which make up the bulk of my purchases), and many are stored as high quality mp3 and wav, so I can barely fit all of my music on a 32gb card, much less a 4gb one.
    I doubt that you can hear the difference between acceptable-quality MP3 and WAV on this, given that the actual earphone part of this probably isn't that good.
  • 0 Hide
    UVB076 , February 12, 2014 12:35 PM
    Quote:
    @captaintom 4GB is certainly not enough if you buy a lot of music in lossless formats like I do. Even on high quality mp3s, 4 GB is only really enough for 400 songs or so. But if you have a .wav, its easily 11 megs/min. That means if you have more than 6 hours of music in that format, you've filled 4gb. I personally have about 2-3 DAYS worth of music in my library from the past 20+ years I've been buying music (I never throw CDs out which make up the bulk of my purchases), and many are stored as high quality mp3 and wav, so I can barely fit all of my music on a 32gb card, much less a 4gb one.
    I doubt that you can hear the difference between acceptable-quality MP3 and WAV on this, given that the actual earphone part of this probably isn't that good.
  • -1 Hide
    Morbus , February 12, 2014 12:40 PM
    Quote:
    4GB is not enough for your entire collection?! Do people really have over 800 songs they regularly listen to?Either way 4GB is enough for FAR more than a "Few" albums lol
    You don't know a lot of metal fans do you? We are generally the ones that tend to buy the whole album. And most of us have rather large collections. :lol: [/quotemsg]
    Quote:
    4GB is not enough for your entire collection?! Do people really have over 800 songs they regularly listen to?Either way 4GB is enough for FAR more than a "Few" albums lol
    Yeah. He doesn't know us. The discography of my favorite band alone is almost 10GB, and that's mostly MP3, but I do have some FLAC albums. If I include the rest of my "listen to" music storage that size climbs up to 35GB...

    Fixed your code. - G
  • 1 Hide
    g-unit1111 , February 12, 2014 1:01 PM
    Quote:
    I would like to see this blue-tooth enabled so then you could pair it to a phone or tablet etc. This way you could not only listen to locally stored music but can also stream media from other devices.


    I would buy that in 1/2 a second if this product were available. Being able to stream whole albums from my phone via Bluetooth while I'm in the pool? That would be an instant sell. A 4GB shuffle player with no screen and no switches? No sale.

    Quote:
    Yeah. He doesn't know us. The discography of my favorite band alone is almost 10GB, and that's mostly MP3, but I do have some FLAC albums. If I include the rest of my "listen to" music storage that size climbs up to 35GB...


    Seriously. I'm a Dream Theater fan and most of the albums I have (studio, live, and band-sanctioned live albums would alone take a little over 2GB compressed. The new Transatlantic album takes over 150MB compressed for five tracks. :lol: 
  • 3 Hide
    Arls , February 12, 2014 1:38 PM
    Quote:
    I would like to see this blue-tooth enabled so then you could pair it to a phone or tablet etc. This way you could not only listen to locally stored music but can also stream media from other devices.


    https://www.kickstarter.com/projects/hellobragi/the-dash-wireless-smart-in-ear-headphones

    THIS ^^^ Is what you are looking for.

    OBVIOUSLY Sony's target market isn't for nerds with TB's of loss-less music. I'm an audiofile with a solid vinyl collection and a few hundred GBs of music. However when I'm running or at the gym I don't want to listen to deep album tracks, I want to be motivated and pumped up. I put my greatest hits of punk rock and metal songs into one playlist rock out. 4GB is more than enough room! Its all about target market, don't complain that a product won't be able to fit your entire FLAC library into tiny wireless ear buds.
  • 0 Hide
    Mand12 , February 12, 2014 1:57 PM
    Water absorbs Bluetooth signals incredibly strongly. It's how microwave ovens work, and almost exactly the same frequency. Even if the device worked in the water, you wouldn't get either Bluetooth or other wi-fi while underwater.
  • 0 Hide
    qlum , February 12, 2014 2:20 PM
    While quality loss for more compressed music can be audible and even at lower qualities you won't be able to store your whole collection I think it would still be acceptable If you accept the stock earplugs that would impact the overall experience a lot more then some big compression. Sure 4gb is not much but I think it being about the only music player that works underwater it could be something for people who do spend a lot of time in the water and want to listen to music while they do so. Again very much a niche product.
  • -2 Hide
    fatboytyler , February 12, 2014 2:46 PM
    Quote:
    4GB is not enough for your entire collection?! Do people really have over 800 songs they regularly listen to?Either way 4GB is enough for FAR more than a "Few" albums lol
    My iPod is currently sitting at 26GB worth of music... So yea...
  • 1 Hide
    schultzter , February 12, 2014 7:15 PM
    Quote:
    blah...blah..blah... I commute on my bicycle to work every day ... and I've never hesitated to wear my Klipsch S4s. blah...blah...blah.


    Wearing head phones while cycling is even dumber than @CaptainTom 's comment!
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