Sony's $100 MP3 Player is Sold Inside a Bottle of Water
You can buy Sony's NWZ-270 from a vending machine.
Sony's NWZ-W270 MP3 player is waterproof. In fact, Sony is so confident in this feature that it's selling the device in water. The device originally launched at CES 2013, but Sony had another water-resistant device at the show, and it kind of stole the limelight. A year later, the NWZ-W270 is getting its time in the sun thanks to a new marketing campaign out of New Zealand.
ReadWriteWeb reports that Sony has teamed up with a marketing company in Auckland called DraftFCB. This company has come up with something a little catchier than NWZ-W270, renaming the device 'The Bottled Walkman' and is now selling it in vending machines at gyms and in other public places. The device can be worn outside in the rain, while working up a sweat with free weights or even while swimming. It's the follow on to Sony's NWZ-W262 Walkman and boasts 4 GB of integrated memory. Not enough for your entire music collection but enough for you to throw on a couple of albums for today's workout. It also features handy drag-and-drop music transfers and has a quick charge function that will give you 60 minutes of playback after just three minutes on charge.
Check the video below. You can pick one up via Sony for just under a hundred bucks.
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You don't know a lot of metal fans do you? We are generally the ones that tend to buy the whole album. And most of us have rather large collections.
Fixed your code. - G
I would buy that in 1/2 a second if this product were available. Being able to stream whole albums from my phone via Bluetooth while I'm in the pool? That would be an instant sell. A 4GB shuffle player with no screen and no switches? No sale.
Seriously. I'm a Dream Theater fan and most of the albums I have (studio, live, and band-sanctioned live albums would alone take a little over 2GB compressed. The new Transatlantic album takes over 150MB compressed for five tracks.
https://www.kickstarter.com/projects/hellobragi/the-dash-wireless-smart-in-ear-headphones
THIS ^^^ Is what you are looking for.
OBVIOUSLY Sony's target market isn't for nerds with TB's of loss-less music. I'm an audiofile with a solid vinyl collection and a few hundred GBs of music. However when I'm running or at the gym I don't want to listen to deep album tracks, I want to be motivated and pumped up. I put my greatest hits of punk rock and metal songs into one playlist rock out. 4GB is more than enough room! Its all about target market, don't complain that a product won't be able to fit your entire FLAC library into tiny wireless ear buds.
Wearing head phones while cycling is even dumber than @CaptainTom 's comment!