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Get Ready For an SSD Price War

By - Source: DigiTimes | B 32 comments

Unnamed sources in the SSD industry are reporting that major suppliers such as Intel, Kingston Technology, Micron Technology, SanDisk and Samsung Electronics are gearing up for a price war. That's certainly good news for consumers as their needs for local storage on desktops and laptops are shifting to SSDs, which are faster and more reliable than mechanical hard drives.

On Thursday, the sources claimed that Micron has reduced the sales of its NAND flash to other companies because it plans to double its shipments of Crucial-branded SSDs quarter on quarter. Meanwhile, SSD rival Kingston is also ramping up its SSD shipments to 600,000 units per month. Sources state that the company is competing with Samsung and SanDisk for the #1 SSD vendor spot.

Currently, SanDisk is ranked as the second largest consumer-based SSD supplier, with a 16 percent share of the market in 2013. That's a big jump compared to its position in 2012, in which it was ranked sixth with a mere 6 percent claim of the SSD market. However, SanDisk has also been "aggressive" in the enterprise segment and is expecting to reach $1 billion USD by 2016.

Digitimes Research points out that Intel just launched the 9-series chipsets that natively support M.2 SSDs. These M.2 SSDs are compatible with both SATA and PCIe interfaces, and could replace the 2.5-inch SATA 3 SSDs we use today. The 9-series launch will likely push competitors into churning out related SSDs in the second half of this year.

Research company DRAMeXchange is saying something somewhat different, reporting that SSD pricing is expected to rise because there's a temporary supply shortage of NAND Flash memory. This shortage stems from manufacturers who are moving to new NAND production methods, and who are switching to smaller NAND.

MyCE reports that NAND Flash manufacturers are working hard to bring the prices down. By shrinking the NAND cells, manufacturers can cut costs as the number of chips on a wafer increases. However, prices are unlikely to drop as they have in the last several years, and right now prices are close to $0.50 USD per gigabyte for the cheaper SSDs, the report states.

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Top Comments
  • 16 Hide
    gggplaya , June 20, 2014 1:16 PM
    All i read was "Blah Blah Blah Lower prices :-) Blah Blah Blah Blah Blah"
  • 13 Hide
    deadbc77 , June 20, 2014 12:37 PM
    Lower prices,you say? Count me in. I'm always looking for good deals on SSD's,weather i need them or not.
Other Comments
  • 13 Hide
    deadbc77 , June 20, 2014 12:37 PM
    Lower prices,you say? Count me in. I'm always looking for good deals on SSD's,weather i need them or not.
  • Display all 32 comments.
  • 9 Hide
    jessterman21 , June 20, 2014 1:03 PM
    Come on, someone - hit $199 for a 512GB SSD!
  • 16 Hide
    gggplaya , June 20, 2014 1:16 PM
    All i read was "Blah Blah Blah Lower prices :-) Blah Blah Blah Blah Blah"
  • 6 Hide
    carowden , June 20, 2014 1:52 PM
    Quote:
    Come on, someone - hit $199 for a 512GB SSD!


    http://www.newegg.com/Product/Product.aspx?Item=N82E16820148821&nm_mc=EMC-IGNEFL062014&cm_mmc=EMC-IGNEFL062014-_-EMC-062014-Index-_-SSD-_-20148821-L0G

    i mean its 205 (with EMCPDHP92), whats 5 bucks? haha why not like $125-$150? id love to see them drop that much
  • 3 Hide
    qlum , June 20, 2014 1:57 PM
    I am ready for a price war, Maybe if the prices drop enough I will upgrade my 128gb to a nice 500gb or something.
  • 2 Hide
    jimmysmitty , June 20, 2014 2:09 PM
    Quote:
    Quote:
    Come on, someone - hit $199 for a 512GB SSD!


    http://www.newegg.com/Product/Product.aspx?Item=N82E16820148821&nm_mc=EMC-IGNEFL062014&cm_mmc=EMC-IGNEFL062014-_-EMC-062014-Index-_-SSD-_-20148821-L0G

    i mean its 205 (with EMCPDHP92), whats 5 bucks? haha why not like $125-$150? id love to see them drop that much


    Considering the failure rate I had with those at a shop I worked at, I wouldn't use it if it was free. Rather get a Intel or Samsung for quality over quantity.

    I hope this does push SSDs to lower than $.50/GB. Right now HDDs are at around $0.07/GB or less. If we could get to at least $0.15/GB it would be so nice. I wouldn't mind paying $150 for a 1TB SSD.
  • 5 Hide
    Damn_Rookie , June 20, 2014 2:24 PM
    Quote:
    Quote:
    Quote:
    Come on, someone - hit $199 for a 512GB SSD!


    http://www.newegg.com/Product/Product.aspx?Item=N82E16820148821&nm_mc=EMC-IGNEFL062014&cm_mmc=EMC-IGNEFL062014-_-EMC-062014-Index-_-SSD-_-20148821-L0G

    i mean its 205 (with EMCPDHP92), whats 5 bucks? haha why not like $125-$150? id love to see them drop that much


    Considering the failure rate I had with those at a shop I worked at, I wouldn't use it if it was free. Rather get a Intel or Samsung for quality over quantity.

    You've seen high failure rates on that drive already? Didn't the Crucial MX100 only come out about a month ago (it's a replacement for the M500)? Do you mean you've seen many failures on Crucial brand SSDs in general?

    I'd certainly agree with you that Intel and Samsung are safe choices for SSDs with regards to reliability. There are some others I'd consider, depending on reviews/price.
  • 8 Hide
    DookieDraws , June 20, 2014 2:31 PM
    Lower the prices and keep them low! Not just for a month or two, either. I want much lower prices for those larger SSDs, too!

    They've made a lot of money off of us with those inflated SSD prices for many years now, it's time they do us a favor and lower those prices!

    Hell, let's not stop at just SSDs! Let's lower the prices of CPUs, GPUs. PSUs, RAM, Motherboards, Cases, Windows Operating systems and everything else that costs a testicle and big toe to own!

    It's no mystery as to why pc component sells are down. EVERYTHING is too damn expensive!
  • 4 Hide
    knowom , June 20, 2014 2:52 PM
    Quote:
    Lower the prices and keep them low! Not just for a month or two, either. I want much lower prices for those larger SSDs, too!

    They've made a lot of money off of us with those inflated SSD prices for many years now, it's time they do us a favor and lower those prices!

    Hell, let's not stop at just SSDs! Let's lower the prices of CPUs, GPUs. PSUs, RAM, Motherboards, Cases, Windows Operating systems and everything else that costs a testicle and big toe to own!

    It's no mystery as to why pc component sells are down. EVERYTHING is too damn expensive!
    Current generation hardware is, but a generation or two earlier is bargain bin cheap even if it's better than some of the current gen stuff value wise.
  • -2 Hide
    imsurgical , June 20, 2014 2:55 PM
    Quote:
    ...A price war for most users are useless because those that want a SSD already have an SSD. This will only benifit newcomers or those that brought into those 64GB SSD years ago and looking to upgrade.


    Uhhh ya only it's not useless because that's most people...
  • 4 Hide
    fokka , June 20, 2014 3:02 PM
    ssd prices themselves are at an affordable level already, just take a look at crucial's mx100 drives. the problem i have is that laptop and especially ultrabook manufacturers still ask for an arm and a leg to upgrade their machines to the bigger drives. surface pro 3 costs about 500$ to go from 256 to 512gb, at apple it's almost the same, an asus zenbook with 512gb costs a fortune, too. going from 256 to 512 gb should cost 150 bucks max, no matter what form factor the drive is.
  • 2 Hide
    NeatOman , June 20, 2014 3:47 PM
    Would love to move my 840 pro to my laptop and upgrade my desktop to the sandisk extreme pro
  • -1 Hide
    boletus , June 20, 2014 4:20 PM
    Quote:
    I have 2x 120GB intel 520 series in RAID 0 for my boot drive and programs, then a 3TB drive for the user profiles and games. A price war for most users are useless because those that want a SSD already have an SSD. This will only benifit newcomers or those that brought into those 64GB SSD years ago and looking to upgrade.


    You definitely speak for yourself there. I have a 256 GB SSD, but if I could afford 1 TB, I would get one. Heck, if I could afford a PB SSD (if such a thing existed), I would get one of those.
  • -1 Hide
    vern72 , June 20, 2014 4:49 PM
    Sorry, I still won't buy one until they improve the maximum write cycles into the hundreds of thousands at the very least.
  • -2 Hide
    razor512 , June 20, 2014 4:53 PM
    I can see it now: Customer complains that their new SSD just failed while installing windows to it

    CSR: *Gasps* You tried to install an entire OS on the SSD!!?!?!, What year do you think this is?!!! 2013???, You best come to your senses and only use your 256GB SSD for saving 5-10 small text files at the most.

    Customer: *cries* I want to go back to 2013 and get a good SSD :( 

    Anyway if SSD's get much worst than the 840 evo, then for many users, it will no longer become a feasible solution for high performance storage.
  • 3 Hide
    sephirothmk , June 20, 2014 7:23 PM
    My body is ready
  • 2 Hide
    jimmysmitty , June 20, 2014 9:42 PM
    Quote:
    Quote:
    Quote:
    Quote:
    Come on, someone - hit $199 for a 512GB SSD!


    http://www.newegg.com/Product/Product.aspx?Item=N82E16820148821&nm_mc=EMC-IGNEFL062014&cm_mmc=EMC-IGNEFL062014-_-EMC-062014-Index-_-SSD-_-20148821-L0G

    i mean its 205 (with EMCPDHP92), whats 5 bucks? haha why not like $125-$150? id love to see them drop that much


    Considering the failure rate I had with those at a shop I worked at, I wouldn't use it if it was free. Rather get a Intel or Samsung for quality over quantity.

    You've seen high failure rates on that drive already? Didn't the Crucial MX100 only come out about a month ago (it's a replacement for the M500)? Do you mean you've seen many failures on Crucial brand SSDs in general?

    I'd certainly agree with you that Intel and Samsung are safe choices for SSDs with regards to reliability. There are some others I'd consider, depending on reviews/price.


    Yes I meant Crucial as a brand. Not as bad as OCZ was (we had about 12 of them have issues from complete failure to randomly dropping from the SATA controller in a batch) but still high enough for me to steer clear.

    So far Intel and Samsung have reviewed very well but of course are normally higher price. That is pretty par for the course though when it comes to technology. I bought a Corsair AX860i because of my experience with Corsair products has been superb but it also reviewed so well it made it a great buy and has a nice 7 year warranty with it. Did I pay more? Yes but the last Corsair PSU I bought was a TX850 that lasted 5 years without any issues and is still good to this day.
  • 1 Hide
    Damn_Rookie , June 20, 2014 10:56 PM
    Thanks for clarifying jimmysmiity, and for passing on your first hand experience; it's always good to hear from people with extensive first hand experience of products.
  • 1 Hide
    anthony8989 , June 21, 2014 6:59 AM
    All of the relevant information in this article is conveniently condensed into the first sentence :) 
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