You may love Steam and games publishers may love Steam, but games retailers are certainly having no love for the premier digital distribution channel for PC games.
According to MCV, certain game retailers in the UK are upset enough by Steam to threaten that they will not carry any product that carry any Steam integration. Retailers feel that Steam integration will just drive customers to the Steam service, thereby killing the retail model.
This is particularly important to retailers who have a digital channel of their own.
“If we have a digital service, then I don’t want to start selling a rival in-store,” said the digital boss at one of the biggest UK games retailers, according to MCV. “Publishers are creating a monster – we are telling suppliers to stop using Steam in their games.”
Of course, this plan to boycott any game with Steam could backfire, as gamers who want that game will be forced to skip the retailer entirely and go through Valve's service.
Do you think Steam has a frighteningly strong grip on the PC games market?