Game Stores View Valve's Steam as the Devil

You may love Steam and games publishers may love Steam, but games retailers are certainly having no love for the premier digital distribution channel for PC games.

According to MCV, certain game retailers in the UK are upset enough by Steam to threaten that they will not carry any product that carry any Steam integration. Retailers feel that Steam integration will just drive customers to the Steam service, thereby killing the retail model.

This is particularly important to retailers who have a digital channel of their own.

“If we have a digital service, then I don’t want to start selling a rival in-store,” said the digital boss at one of the biggest UK games retailers, according to MCV. “Publishers are creating a monster ­– we are telling suppliers to stop using Steam in their games.”

Of course, this plan to boycott any game with Steam could backfire, as gamers who want that game will be forced to skip the retailer entirely and go through Valve's service.

Do you think Steam has a frighteningly strong grip on the PC games market?

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230 comments
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    Top Comments
  • siliconchampion
    Steam Rocks. It is the model other businesses should look up to.
    32
  • bystander
    The reason I first used Steam was the retail stores didn't carry the games I wanted to buy. If they stop carrying games with any Steam integration, other people like myself will be forced to go to Steam. Making their problems bigger.
    31
  • _Cubase_
    It's either use Steam or deal with botched pre-orders, missing stock, no stock, rude staff, bratty kids, or bargain bin ferals fighting over the last pre-owned and heavily soiled copy of some long forgotten relic of poorly spent youth. Tough choice...
    29
  • Other Comments
  • kewlx
    nah steam is the best. I mean that and blizzard.
    -4
  • siliconchampion
    Steam Rocks. It is the model other businesses should look up to.
    32
  • bystander
    The reason I first used Steam was the retail stores didn't carry the games I wanted to buy. If they stop carrying games with any Steam integration, other people like myself will be forced to go to Steam. Making their problems bigger.
    31