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AMD Working on Stickers That Peel More Easily

By - Source: Tom's Hardware US | B 81 comments

Hate all those gaudy stickers that come stuck on your PC? AMD wants to be friendlier to sticker peelers starting next year.

Anyone who has purchased a PC will know that the thing comes with a rash of branding stickers that convey what's inside – even if it's software-based.

We're used to seeing the Intel Inside sticker, and of course the one for Windows, but now things may be getting out of hand when some machines are labeled "Skype Ready".

What's worse is that these stickers are often hard to remove, and can either tear or leave a residue that requires a cleaning job just to get the gunk off.

The reasoning behind the stickers is that companies pay the manufacturer for the 'ad space' of placing a sticker right on the palm rest of a laptop.

AMD knows that computer logo stickers are getting out of hand, and for that reason has consolidated many of its logos into the Vision branding program. Right now, in fact, AMD's logo stickers are optional and vendors that choose not to use the sticker are not penalized in terms of marketing dollars.

Fewer logos is a good first step, but AMD is taking it to the next level. In 2011, AMD will switch to stickers that peel off easily without leaving any sort of residue.

(Source: New York Times.)

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  • 40 Hide
    atk0309 , September 7, 2010 2:09 PM
    Amd is doing quite a few nice things these days.
    Hardware-wise they are becoming more and more powerful. And it seems that they are even finding time to to go the extra mile for its customers doing these and that small things to improve our experience.
    Me likey!
  • 25 Hide
    processthis , September 7, 2010 2:17 PM
    That's pretty thoughtful of AMD.
  • 21 Hide
    tntom , September 7, 2010 2:33 PM
    That settles it. My next laptop will be AMD for sure. In my book this gets AMD more positive PR than the stickers themselves. Intel pretty much started this. Though they are probably not the worst offenders. Intel's marketing is so aggressive they would have the customer marked with a branding iron, and penalize you if covered it with your sleeve.
Other Comments
  • 40 Hide
    atk0309 , September 7, 2010 2:09 PM
    Amd is doing quite a few nice things these days.
    Hardware-wise they are becoming more and more powerful. And it seems that they are even finding time to to go the extra mile for its customers doing these and that small things to improve our experience.
    Me likey!
  • 15 Hide
    jasonb , September 7, 2010 2:12 PM
    In an unrelated story, 3M is reportedly suing AMD for patent infringement on its post-it glue.
  • 3 Hide
    angelo621 , September 7, 2010 2:16 PM
    i really like amd is for small and simple that can help their consumers.
    but i would like to see more big changes most likly on software side like drivers.
  • 25 Hide
    processthis , September 7, 2010 2:17 PM
    That's pretty thoughtful of AMD.
  • 16 Hide
    tobyevers , September 7, 2010 2:20 PM
    But i like my invulnerable case stickers...
  • -7 Hide
    asiaprime , September 7, 2010 2:22 PM
    don't post-it have what they're looking for?
  • 21 Hide
    tntom , September 7, 2010 2:33 PM
    That settles it. My next laptop will be AMD for sure. In my book this gets AMD more positive PR than the stickers themselves. Intel pretty much started this. Though they are probably not the worst offenders. Intel's marketing is so aggressive they would have the customer marked with a branding iron, and penalize you if covered it with your sleeve.
  • 12 Hide
    hellwig , September 7, 2010 2:44 PM
    The laptop I'm using right now has "designed for Windows XP" and "Pentium M" slapped on it. I think its in the best interest of these companies that the stickers be more easily removed. I really don't think Intel wants people to remember the Pentium 4/D/M. And designed for Windows XP? What does that even mean? I think it just refers to the windows key on the keyboard, cause I'm not sure it could mean anything else.
  • 7 Hide
    adonn78 , September 7, 2010 2:46 PM
    I too hate those stickers. They ugly up a computer case.
  • 10 Hide
    digitalrazoe , September 7, 2010 3:08 PM
    :AD SPACE: when I buy a computer then that means they should pay me after purchase. I got your :AD SPACE: thanks AMD for the effort and forward thinking in the removal of such advertising after the computer has been purchased.
  • 20 Hide
    Assmar , September 7, 2010 3:12 PM
    They are the little things that I know show AMD's true love for me. I hear Nvidia is a domestic abuser.
  • 0 Hide
    C 64 , September 7, 2010 3:13 PM
    As much as I hate those stickers.... could you at AMD invest more R&D time to make your mobile processors more competitive not only in price, but also considering raw computing power. (Hint: You are doing a good job in graphic department so...)
  • 17 Hide
    thechief73 , September 7, 2010 3:15 PM
    +1 for AMD this kind of thinking is what comsumers need, a company that actually considers the REAL needs and wants of the customer and NOT the ones thier accounting & marketing department.
  • 3 Hide
    g00fysmiley , September 7, 2010 3:16 PM
    but they really aren't hard to remove as it is, on my laptop had a windows xp /vista compatable sticker, an ati sticker and a intel sticker all peeled off easy enough with a razorblade and cleaned residue with a bit of googone on a rag ... pretty painless as it is but kudos if it gets rid of need for the googone
  • 4 Hide
    asus x48 , September 7, 2010 3:16 PM
    Thank you AMD for seeing the light.
  • 2 Hide
    arlandi , September 7, 2010 3:17 PM
    Finally!
    i hate removing those stickers so much, i keep them on until they eventually got rub off.

  • 2 Hide
    DaveWesh , September 7, 2010 3:18 PM
    Q-Tip and Nail polish remover, or a dab of something like gasoline, and it will make quick work of any residue left by the stickers or any thing with a sticky material. *friend tried fixing a gas leak on his dirtbike once upon a time with duct tape XD*
  • 2 Hide
    dark_lord69 , September 7, 2010 3:21 PM
    In some cases I am proud to have those stickers by many times I just want them gone and yes, they are very hard to peel off.
  • -3 Hide
    zerapio , September 7, 2010 3:29 PM
    digitalrazoe:AD SPACE: when I buy a computer then that means they should pay me after purchase. I got your :AD SPACE: thanks AMD for the effort and forward thinking in the removal of such advertising after the computer has been purchased.

    They did, you just don't see it in the bill but that's how a $520 computer sells for $500.
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