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AMD to Make a Tablet Chip in the Future

By - Source: Tom's Hardware US | B 35 comments

AMD Fusion to someday power a tablet? Sure, someday.

Right now the tablet market appears to be owned by Apple and the technology powering it is from ARM. Intel already announced intentions to compete head-on with a new Atom platform called Oak Trail.

AMD up to this point did not view the tablet market as a place for big opportunity. That attitude could be changing, especially after seeing how much success Apple's been having with its giant iPod touch.

AMD CEO Dirk Meyer believes that the iPad's success in the market wasn't a fluke and that tablets are here to stay.

"I expect we're going to see tablets in various form factors and thicknesses over time. From everything we understand today, it's still a pretty new market," Meyer said in the third quarter financials conference call.

As for what AMD's stance is on tablet hardware, Meyer continued, "A tablet would optimally have power dissipation of two to three watts, which is a little more than half of what a fanless Netbook would tolerate. I expect customers will take components designed with Netbooks in mind and put them in tablets. And I think you'll see AMD solutions in tablets in the next couple of years for that reason. … We'll show up with a differentiated offering with great graphics and video technology."

The tablet wave will be hitting in 2011 with iPad competitors, so wouldn't AMD already be late to the party if it doesn't already have a solution? Not in AMD's mind. Right now, the company's success comes from desktop and server processors.

"It's [a market] we'll devote significant R&D energy towards when the market is big enough to justify that investment," he added. "Frankly, we're still so small in the notebook market that it doesn't make sense for us to turn R&D dollar spending toward the tablet market yet. We'll start doing that when the market is big enough."

Source: Cnet.

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Top Comments
  • 20 Hide
    LORD_ORION , October 18, 2010 12:43 AM
    With AMD + ATI technology, they probably have a good chance of success.
  • 13 Hide
    stm1185 , October 18, 2010 12:56 AM
    I think their first priority should be making sure Bulldozer can match the performance of Sandybridge core to core. Then they can worry about expanding into new markets when they are not playing catch up in their primary business.
  • 11 Hide
    spentshells , October 18, 2010 2:41 AM
    kelemvor4I think their first priority should be to sell off the graphics division and return to profitability.


    hwat ?? sell off the most profitable department and then get into tablets where the intergrated gpu's would be the biggest asset ?

    what is this basis for this ??

    I find no logic at all in this statement
    but please do note I am looking for a response with insight ratehr than a argument
Other Comments
    Display all 35 comments.
  • 20 Hide
    LORD_ORION , October 18, 2010 12:43 AM
    With AMD + ATI technology, they probably have a good chance of success.
  • 13 Hide
    stm1185 , October 18, 2010 12:56 AM
    I think their first priority should be making sure Bulldozer can match the performance of Sandybridge core to core. Then they can worry about expanding into new markets when they are not playing catch up in their primary business.
  • 3 Hide
    Parsian , October 18, 2010 1:02 AM
    AMD please focus on improving core performance, you are losing server market...
  • -6 Hide
    nforce4max , October 18, 2010 1:14 AM
    If they didn't have their head up their rear they would already have one ready to go. I would love to see an AMD powered Andriod Tablet with decent gpu. Current Andriod Tablets are lacking in speed.
  • 6 Hide
    damasvara , October 18, 2010 1:17 AM
    Yes, I can see it now... cheaper AMD Pads, no wait, they'll be sued by Apple if they use the "Pad" trade mark. AMD Tabs? That one sounds like a web browser extension... lol
  • 0 Hide
    ares1214 , October 18, 2010 1:28 AM
    I think its a smart move, as they are right, the tablet market isnt big enough yet. By the time they get something to show for their research, maybe 2-3 years from now, it will be much more popular, and therefore more worth the investment.
  • 0 Hide
    Anonymous , October 18, 2010 1:39 AM
    i need a windows 7 tablet now so i can run EJukebox in front of my hdtv instead of on it!
  • 0 Hide
    bmadd , October 18, 2010 1:40 AM
    was this not inevitable? These is money to be made and companies generally like to make money
  • 0 Hide
    dreamer77dd , October 18, 2010 2:33 AM
    Their graphic is more profitable then their cpu, selling that section of their company would not be smart. I think splitting up their focus on a tablet pc or anything like that is a waste of time. It to much of a small market and who the hell once one. I hate tablet pc, dont waste your time on those things, the world market is still desktops, laptops and servers, inculding phones but all you really need is 1 or 2 things 2 make a profit.
  • 2 Hide
    spentshells , October 18, 2010 2:39 AM
    LORD_ORIONWith AMD + ATI technology, they probably have a good chance of success.


    strangely this seems like a great chance for them with the intergrated gpu
  • 0 Hide
    dEAne , October 18, 2010 2:39 AM
    .."big enough to justify that investment" yes this is true.
  • 11 Hide
    spentshells , October 18, 2010 2:41 AM
    kelemvor4I think their first priority should be to sell off the graphics division and return to profitability.


    hwat ?? sell off the most profitable department and then get into tablets where the intergrated gpu's would be the biggest asset ?

    what is this basis for this ??

    I find no logic at all in this statement
    but please do note I am looking for a response with insight ratehr than a argument
  • 4 Hide
    Camikazi , October 18, 2010 3:19 AM
    kelemvor4I think their first priority should be to sell off the graphics division and return to profitability.

    Isn't ATI the division making them the most money ATM? How would selling their money maker help them at all in the short or long run?
  • 0 Hide
    Anonymous , October 18, 2010 3:42 AM
    There being smart there watching the market. They have to know though that sometimes you have to take crazy chances but they can't afford that now so I respect that. They have a good CPU and GPU at a awesome price. What they have to do is find more ways to use them. I hope the next Xbox or Play station will use AMD. The big market is phones right now.
  • 0 Hide
    Randomacts , October 18, 2010 5:00 AM
    GreekguyThere being smart there watching the market. They have to know though that sometimes you have to take crazy chances but they can't afford that now so I respect that. They have a good CPU and GPU at a awesome price. What they have to do is find more ways to use them. I hope the next Xbox or Play station will use AMD. The big market is phones right now.



    I don't care who makes the chips for the next gen of consoles


    I just hope they don't wait this long to upgrade next time.
  • 2 Hide
    braneman , October 18, 2010 5:30 AM
    if their netbooks are anything to go by you could do some light gaming on them... interesting.
  • 0 Hide
    Anonymous , October 18, 2010 6:07 AM
    Why wait until the main players in the pad market are established? AMD needs to bring their expertise ie. combination of good graphics and CPU's to this market with their fusion technology. The Pad market is going to be huge for a number of resons: portability, low power, multifunctional, touch screen ease of use, low cost, etc. I can imagine a number of these in any household,fulfilling many a need. People are over having dinosaurs for computers. Convenience and functionality rule!
  • 0 Hide
    jj463rd , October 18, 2010 6:44 AM
    branemanif their netbooks are anything to go by you could do some light gaming on them... interesting.

    Already can with the current M880G chipset Radeon HD 4225 IGP netbook models but the future ones (Bobcat "Zacate") next year will be much much better supposedly.
  • 0 Hide
    sudeshc , October 18, 2010 8:48 AM
    They should first primary concentrate on Desktop and Server CPU's then anything else, Intel is going way to ahead.
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