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A Message to the Tom's Hardware Community

By - Source: Tom's Hardware US | B 39 comments

A new look for the future of Tom's

The passion and intensity of the Tom’s Hardware community is what makes this site great. Since the inception of Tom’s Hardware in 1996, its iconic hammer logo has been a symbol of the tenacious DIY attitude of our readers. But like all the early Internet pioneers, it’s time to embrace a new era in the technology marketplace with a fresh look and feel. That’s why we’re excited to unveil new logos for Tom’s Hardware, Tom’s IT Pro and Tom’s Guide. We’ve worked hard to retain the integrity of these sites and their history by taking into account our most loyal community members’ thoughts and feedback; but also recognized the need to modernize the experience for the next generation of Tom’s readers. There were some challenges along the way, but the end result is something we’re really proud of, and something we hope you, our readers, will embrace.
 
Stay tuned for additional improvements to our sites’ features and functionality in the coming weeks, and let us know what you think!

-Erin Kapczynski, Head of U.S. Marketing, Bestofmedia Group

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Top Comments
  • 22 Hide
    JOSHSKORN , February 5, 2013 8:17 AM
    All I ask is a way to filter out Apple news. I'll be happy. That'll work for Apple fanboys, as well as those who only want to read Apple news.

    Oh, and hire someone to proofread before posting. It's quite sloppy from time to time. You know it's ridiculous when most of the comments are about the typos vs the topic at hand.

    Edit: Biting my own tongue here. Had to make a correction. :D 
  • 19 Hide
    ojas , February 5, 2013 10:32 AM
    i hope we don't have to click 3 times to see a picture now...
  • 18 Hide
    Anonymous , February 5, 2013 8:13 AM
    I cannot think of a single time a site "improved" itself where it didn't become harder to navigate, and less useful. Don't change anything. :) 
Other Comments
  • 12 Hide
    firefyte , February 5, 2013 8:08 AM
    Seen the new logos in the awards given this year, you managed to spoiler yourself ;) 
    It's good to see the site trying to renew itself from time-to-time.
  • 18 Hide
    Anonymous , February 5, 2013 8:13 AM
    I cannot think of a single time a site "improved" itself where it didn't become harder to navigate, and less useful. Don't change anything. :) 
  • 22 Hide
    JOSHSKORN , February 5, 2013 8:17 AM
    All I ask is a way to filter out Apple news. I'll be happy. That'll work for Apple fanboys, as well as those who only want to read Apple news.

    Oh, and hire someone to proofread before posting. It's quite sloppy from time to time. You know it's ridiculous when most of the comments are about the typos vs the topic at hand.

    Edit: Biting my own tongue here. Had to make a correction. :D 
  • 4 Hide
    mouse24 , February 5, 2013 8:18 AM
    I hate change. Though if its just a logo I guess I can.... Ehh nah still hate change.
  • 14 Hide
    lunyone , February 5, 2013 8:37 AM
    I would rather have site wide changes over an Icon/Logo change, like:

    * Proof read your articles/news before posting....
    * Listen to your readers (especially the loyal ones) and respond quickly to their needs/wants if at all possible.
    * Keep the Best Gaming CPU's/GPU's/SSD's for the $ articles!!
    * Run more than 1 "Best Configs" build per year (every 6 months would be better). This way you have a fresh build with the latest tech involved. 1 year between configs makes for a very stale site.
  • 15 Hide
    vrumor , February 5, 2013 8:41 AM
    Find a way to keep f'in idiots off of here asking for free keys for Windows 7 32bit Ultimate (LOL) and how to hack into their GFs computers that are passworded. Seriously.
  • 3 Hide
    seanpull , February 5, 2013 8:49 AM
    Tom's Hardware has kept it's integrity, even though times change. We all know that computer hardware and PC gaming were much bigger when Tom's Hardware began. However, they continues to post things that the typical electronics consumer simply doesn't care about, and I respect that. Even the fact that they post messages like this is really awesome. In a sea of overcommercialization, Tom's Hardware has stayed true to themselves. A minor logo change is no issue. This community is still as intelligent and helpful as ever. I just want to thank everyone who has made Tom's Hardware what it is.
  • -7 Hide
    jcurry23 , February 5, 2013 8:52 AM
    hey pennanen, how is apple not about technology?? They post a lot of stuff on here about apple because they are trying to patent everything and trying to sue everybody. I dislike apple myself. If you don't like hearing about apple you might want to turn off the tv, the computer, tablets, and phones because sad to say Apple is every where.
  • -9 Hide
    jcurry23 , February 5, 2013 8:54 AM
    Tom's hardware keep at it change can be good.
  • -9 Hide
    jcurry23 , February 5, 2013 8:55 AM
    mrmaia don't like it don't visit here. it's not rocket science.
  • -9 Hide
    jcurry23 , February 5, 2013 8:56 AM
    Love tom's hardware. been checking this sire multiple times a day since I discovered it.
  • 1 Hide
    MichaelSP , February 5, 2013 9:07 AM
    The new look is good! I always like to see websites change, even just in small ways. And Tom's Hardware is one of those websites I look at several times each week (if not each day) and is definitely one of my favourite! 13 years at it? Many more still ahead! :D 
  • 1 Hide
    JOSHSKORN , February 5, 2013 9:09 AM
    vrumorFind a way to keep f'in idiots off of here asking for free keys for Windows 7 32bit Ultimate (LOL) and how to hack into their GFs computers that are passworded. Seriously.

    Google is so difficult.

    /sarcasm
  • 4 Hide
    stoogie , February 5, 2013 10:04 AM
    Heres a tip for logo's, dont fold towards the 'most simple possible' design like ebay and microsoft fell too, this is boring, unskillfull, and lazy. Make it a logo full of talent and art.
  • 19 Hide
    ojas , February 5, 2013 10:32 AM
    i hope we don't have to click 3 times to see a picture now...
  • 5 Hide
    Wisecracker , February 5, 2013 10:39 AM

    I'm still in the evaluation phase

    I'll miss the old hammer but suspect the new hammer will grow on me. Not sure about the up/down arrow and that red dot, though. Are we at Tar-Jay ? :) 

    I'd also support dropping the "On Tech" - LOL - and simply going with "The Authority"

    If folks think you are peddling lumber and nails they likely should not be on the computer, anyway ...

  • 0 Hide
    jn77 , February 5, 2013 11:07 AM
    I would hope since 1996 they fix the bots that post ad's in the comments section, learn to spell correctly, and stop all the ad's..... alternative entertainment sites have less ad's and pop-ups than this site does which is really sad.

    They have completely lost focus of what the users want.
  • 0 Hide
    g00fysmiley , February 5, 2013 11:42 AM
    like the logo's i will echo lunyone abotu the proofreading one, i know it would cost money btu a technical editor would do you guys alot of good, some articles can be hard to read, but your benchmarks are top notch and they are what keeps bringing me back
  • -2 Hide
    deksman , February 5, 2013 12:04 PM
    mouse24I hate change. Though if its just a logo I guess I can.... Ehh nah still hate change.


    I think this is one of the core issues of society's problems - it propagates stagnation.
    Change can be very good... the question lies in the TYPE of change that is taking place.
    The questions one should probably be asking: How will this change affect us? What will come of it?
    What kind of benefits or shortcomings can it create?

    Of course, in the case of a logo change, it might be a bit of an extreme, but clearly, the point stands.
    Heck, even in the case of a simple logo change you can ask yourself if you think this type of change will be good for the web-site, do you like the logo, etc.

    And this is probably why many people are 'left in the dust'. But its' all part of their upbringing and amount of information they accumulated to this point.

    Personally, I cannot say I find anything particularly of importance to the logo change as it appears to be relatively minor/unnoticeable.
  • 1 Hide
    traumadisaster , February 5, 2013 12:28 PM
    Whatever the change you have alot of credibility with me. I mostly would like to see the community continue to set itself apart from the rest. This is my favorite website for the community and articles. I would ask that we take it one more step and be even more patient and nice in each of our comments as this is a place we want to feel at home. Thanks
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