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AMD's Deccan, Kerala Slated for Ultrabooks

By - Source: DigiTimes | B 41 comments

AMD is eying the ultrabook form factor with its Deccan and Kerala platforms.

AMD has reportedly made plans to launch the Deccan platform in 2012 followed by the Kerala platform in 2013, both aimed for the ultrabook-like form factor. The company is supposedly looking to increase its current 10-percent share of the global notebook CPU market by jumping into the new ultrabook craze.

According to reports, the company is slated to launch its Deccan platform in June 2012 which will feature 28-nm Krishna and Wichita-based APUs. It will then upgrade to the Kerala platform featuring Kabini-based APUs in 2013. However once AMD upgrades with the latter Kerala platform, the "extraordinary" improvement in overall performance and power consumption will supposedly put the company in a better position to compete with Intel's Ivy Bridge platform in 2012 and its Haswell platform in 2013.

On the traditional notebook front, the company has already launched its Llano-based Sabine platform to replace Danube. However, due to weak 32-nm yield rates and production issues stemming from Globalfoundaries, supplies of Llano APUs has been limited, which in turn may have an impact AMD's plans for the notebook market. Still, But AMD is pushing forward nonetheless with its Comal platform featuring Trinity-based APUs in 2012 followed by the Indus platform featuring Kaven-based APUs in 2013.

As for tablets, AMD is attacking the business sector this year with the Brazos platform and Windows 7. However by Q2 2012, AMD will launch the Brazos-T platform featuring Hondo APUs, and then the Samara platform in 2013.

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Top Comments
  • 21 Hide
    xx_pemdas_xx , October 25, 2011 12:08 AM
    YAH this is what makes an ultra book ULTRA!

    No more intel HD and 1k + :D  AMD POWER
  • 15 Hide
    sot010174 , October 25, 2011 12:26 AM
    Well... if Ivy bridge's graphics turns out as intel is boasting AMD will be in trouble. They need to release it NOW. No more fooling around, just hurry up and release the damn product.No more time wasting doing useless 8ghz benchmarks. 95% of the userbase won't touch overclocking.
  • 11 Hide
    beenthere , October 25, 2011 12:17 AM
    I'm waiting on a 12"-13" Trinity powered laptop. That should be a nice upgrade.
Other Comments
  • 21 Hide
    xx_pemdas_xx , October 25, 2011 12:08 AM
    YAH this is what makes an ultra book ULTRA!

    No more intel HD and 1k + :D  AMD POWER
  • 11 Hide
    beenthere , October 25, 2011 12:17 AM
    I'm waiting on a 12"-13" Trinity powered laptop. That should be a nice upgrade.
  • 15 Hide
    sot010174 , October 25, 2011 12:26 AM
    Well... if Ivy bridge's graphics turns out as intel is boasting AMD will be in trouble. They need to release it NOW. No more fooling around, just hurry up and release the damn product.No more time wasting doing useless 8ghz benchmarks. 95% of the userbase won't touch overclocking.
  • 10 Hide
    jdwii , October 25, 2011 12:39 AM
    One area where Amd can actually compete in. APU's are so awesome i love my E-350.
  • -2 Hide
    AbdullahG , October 25, 2011 12:44 AM
    sot010174Well... if Ivy bridge's graphics turns out as intel is boasting AMD will be in trouble. They need to release it NOW. No more fooling around, just hurry up and release the damn product.No more time wasting doing useless 8ghz benchmarks. 95% of the userbase won't touch overclocking.

    Ivy Bridge's GPU will receive a 60% boost in performance, which is pretty significant. It puts it around the same level as an AMD Llano A8. However, Trinity, AMD's new line of APUs, is to release next year. We really don't have an idea on Trinity's performance, though it will be based on Bulldozer's arch (yikes!). I'm sure AMD got a wake-up call that BD is not a good CPU, decent at best, and that it's arch needs work. I'm hoping Trinity isn't a flop. I want a decent gaming laptop for high school and so forth.
  • -8 Hide
    garyshome , October 25, 2011 12:47 AM
    Oops late again? Or another big flop?
  • -2 Hide
    AbdullahG , October 25, 2011 12:47 AM
    jdwiiOne area where Amd can actually compete in. APU's are so awesome i love my E-350.

    That, and GPUs (though their drivers need some work). I think AMD should take time off the enthusiast market and stay in the low to mid-end market(where the Phenom II's are) for now until they can correct whatever mistakes were present in BD (maybe 4 REAL cores with great performance rather than the 4 Module/8 Thread design that are crap compared to their previous CPUs and the competition's).
  • -4 Hide
    jimmysmitty , October 25, 2011 12:51 AM
    AbdullahGIvy Bridge's GPU will receive a 60% boost in performance, which is pretty significant. It puts it around the same level as an AMD Llano A8. However, Trinity, AMD's new line of APUs, is to release next year. We really don't have an idea on Trinity's performance, though it will be based on Bulldozer's arch (yikes!). I'm sure AMD got a wake-up call that BD is not a good CPU, decent at best, and that it's arch needs work. I'm hoping Trinity isn't a flop. I want a decent gaming laptop for high school and so forth.


    Its alittle more than 60%. IBs GPU will get 2x the EUs (24 vs 12) plus major enhancements to the GPU itself including a Tesselation engine, DX11 support etc. I think it will be more than 60% as current HD3K is about 2x faster than HD2K (12 EUs vs 6 EUs).

    And being out by 2013 and competing only with Haswell reall. I don't think GFs 28nm will be nearly as efficient as Intels 22nm is going to be.
  • -4 Hide
    sot010174 , October 25, 2011 12:53 AM
    If they got the call it's already too late. They should've answered back in 2006 when intel intro'ed the Core 2 Duo. Phenom was a flop. Phenom 2 was not good enough and BD is (to my eyes) a disaster. Its 8 core design gets its backside kicked by a one year and a half quad core. And to make matters worse, it's not even cheap. If trinity turns out to be a killer CPU (which it won't, seeing how things went from 2006 till now) intel will have Ivy bridge to counter any threat amd poses. And the final nail in the coffin is the enormous amounts of money intel is making nowadays. They would just invest tons of cash and come up with something spectacular. And on the graphics front, we must not forget the billion dollar intel made with nvidia back in 2010(?) to improve its graphics.

    And yes, I was an AMD fanboy till Core 2 Duo. Now I'm not saying that I switched teams (I had an E-350 laptop but It got stolen) but intel today is just better.
  • 9 Hide
    xx_pemdas_xx , October 25, 2011 12:55 AM
    sot010174(I had an E-350 laptop but It got stolen)

    Point proven, i bet you couldn't give away intel graphics...
  • -4 Hide
    bennaye , October 25, 2011 12:56 AM
    AbdullahG I want a decent gaming laptop for high school and so forth.


    Bahahahaha, cause school's all about bludging(Y) +1

    But seriously, it really needs to release in the next month or so. Respect for AMD has decreased considerably (with respect to it's processor line) since the BD Debacle of 2011. If it doesn't get it's act together now, they'll never be able to get even and competitive with Intel. Then we, as consumers, will be forced to pay higher prices because there's no market competition and Intel can do whatever the hell they want.

    With that said, I never trust company promotion of its products. Intel saying IB will receive a boost of 60% in graphics performance might as well be lies. For me, marketing and promotion is false unless proven otherwise. But if it really is true, then AMD is in for some serious trouble.
  • 3 Hide
    beenthere , October 25, 2011 12:57 AM
    ...and AMD sells every CPU and APU they can produce so I guess not everyone believes their products are crap.
  • 0 Hide
    ukee1593 , October 25, 2011 1:20 AM
    A 60% boost to GPU performance on the Ivy Bridge will only just allow the HD3000 to match the performance of the AMD Llano in DX10. Don't forget too that DX10 performance and DX11 performance cannot be compared Apples to Apples. There are a number of extra effects in DX11 which DX10 does not have, and thus the Intel GPU cannot display. So in my opinion the Ivy Bridge GPU will still fall behind the Llano's

    As for the Trinity, AMD has stated that it will be 50% faster than the Llano. This will put it in competition with the quad core i5 Sandy Bridge and possibly even the low end quad core Ivy Bridge. If this is the case, under the same thermal envelope the Trinity will be a winner for HTPC and Laptops, possibly even more so than the Llano. If they can produce enough too AMD will make a lot of money.

    Now ... If they could just fix the Bulldozer.
  • 0 Hide
    palladin9479 , October 25, 2011 1:20 AM
    Intel and GPU don't belong in the same sentence. Last time they tried the results were disastrous.

    The GPU's inside the APU's are just low powered Radeon cores, ATI has just a little bit more experience and then Intel is designing graphics units.
  • -1 Hide
    dragonsqrrl , October 25, 2011 1:33 AM
    ukee1593There are a number of extra effects in DX11 which DX10 does not have, and thus the Intel GPU cannot display.

    The GPU in Ivy Bridge supports DX11.
  • 2 Hide
    Anonymous , October 25, 2011 1:33 AM
    So let me get this straight.

    So Sandy Bridge was maybe 20-30% faster than Phenom II, Bulldozer comes out and beats Intel in a few areas, closes the gap in others, and slips in a few. That's an epic fail.

    But, Llano graphics are 200-300% faster than Sandy Bridge, and that's not a big deal, it's because AMD cheated and used more die space. Furthermore, Ivy Bridge is, according to Intel, going to be 60% faster, which will "cause trouble for AMD", while I'm sure AMD's graphics will just stand still for Trinity, despite AMD's claim that they're improving GFLOPs by more than 60%.

    Do have that right?
  • 5 Hide
    palladin9479 , October 25, 2011 1:46 AM
    Quote:
    So let me get this straight.

    So Sandy Bridge was maybe 20-30% faster than Phenom II, Bulldozer comes out and beats Intel in a few areas, closes the gap in others, and slips in a few. That's an epic fail.

    But, Llano graphics are 200-300% faster than Sandy Bridge, and that's not a big deal, it's because AMD cheated and used more die space. Furthermore, Ivy Bridge is, according to Intel, going to be 60% faster, which will "cause trouble for AMD", while I'm sure AMD's graphics will just stand still for Trinity, despite AMD's claim that they're improving GFLOPs by more than 60%.

    Do have that right?



    Intel fanbois will be fanbois, what else is there to explain.

    And yeah, the graphics performance on APU's is beyond anything Intel could build for at least another four or five years, they just don't have the experience nor the platform to develop from. What most people don't seem to get is that you can't just "create" and new platform and have it magically work no more then you can "create" a new CPU arch and have it work. It takes many revisions and modifications and redesigns to iron everything out. Both ATI and NVidia have had years upon years to develop and refine their arch's and platforms. Everything from the processing cores to the memory access bus to the software drivers has been refined and built upon. There is a reason S3's 3D accelerators failed, along with Intel's and Mattrox's. Intel could no more design a successful GPU then Nvidia / ATI could design a successful x86 CPU (licensing restrictions aside).

    This is one of those area's where AMD's strategic purchase of ATI is showing its value. They have the capability to create a union of x86 and a developed GPU on the same die without any extra licensing / development costs.
  • -6 Hide
    iam2thecrowe , October 25, 2011 2:12 AM
    beenthere...and AMD sells every CPU and APU they can produce so I guess not everyone believes their products are crap.

    they sell them all because they dont make many.
  • 8 Hide
    PurpleHayes , October 25, 2011 2:17 AM
    str8guySo let me get this straight.So Sandy Bridge was maybe 20-30% faster than Phenom II, Bulldozer comes out and beats Intel in a few areas, closes the gap in others, and slips in a few. That's an epic fail.But, Llano graphics are 200-300% faster than Sandy Bridge, and that's not a big deal, it's because AMD cheated and used more die space. Furthermore, Ivy Bridge is, according to Intel, going to be 60% faster, which will "cause trouble for AMD", while I'm sure AMD's graphics will just stand still for Trinity, despite AMD's claim that they're improving GFLOPs by more than 60%.Do have that right?


    I think the reason BD is being labeled an "epic fail" is because it was hyped as an awesome CPU that would pull ahead of Intel while finally responding to Intel's Hyperthreading tech. The issue is that it's great in multi-threaded apps, but in single-threaded apps, and more specifically single-threaded apps with lots of floating point calculations, it falls behind the high-end Phenom II line, which is bad. One huge marketing fail was that it was advertised as an "octo-core" processor; in reality, it's much more like a 4C/8T processor. If AMD makes some design changes (more hand-crafting of critical parts) and improves IPC and single-threaded performance, it will be a very good chip (Piledriver, anyone?).

    On graphics, palladin is right. AMD is way ahead of Intel in IGP, and Trinity is going to be another nice improvement. I doubt Ivy Bridge will pose a serious threat to Trinity, although it might close the gap a bit.
  • 1 Hide
    palladin9479 , October 25, 2011 2:25 AM
    Quote:
    I think the reason BD is being labeled an "epic fail" is because it was hyped as an awesome CPU that would pull ahead of Intel while finally responding to Intel's Hyperthreading tech. The issue is that it's great in multi-threaded apps, but in single-threaded apps, and more specifically single-threaded apps with lots of floating point calculations, it falls behind the high-end Phenom II line, which is bad. One huge marketing fail was that it was advertised as an "octo-core" processor; in reality, it's much more like a 4C/8T processor. If AMD makes some design changes (more hand-crafting of critical parts) and improves IPC and single-threaded performance, it will be a very good chip (Piledriver, anyone?).

    On graphics, palladin is right. AMD is way ahead of Intel in IGP, and Trinity is going to be another nice improvement. I doubt Ivy Bridge will pose a serious threat to Trinity, although it might close the gap a bit.



    AMD's mistake was they tried to design a desktop CPU using concepts developed for the server world. The server version of BD is actually quite good, ridiculously good at virtualization and HPC workloads. Lots of simultaneous number crunching doesn't work very well in the desktop world. The desktop benchmarks used to calculate math performance just use loops of complex math that Intel's advanced branch predictor can easily detect and cache, this it gives Intel a lead in "math" app that's doesn't translate into real performance. No one is going to be doing those kinds of things on a home PC anyway, we're not calculating the molecular density of a particular black hole based on the mass and gravitational movements of nearby stars as measured with red shift and gravitational lensing.

    I think their lesson learned is that server parts do not necessarily work well in the desktop world.
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