“This addition further establishes USB as an all-inclusive, comprehensive solution for manufacturers and consumers, while maintaining the affordability and ease-of-use that have made USB so successful," said Jeff Ravencraft, USB-IF President and COO in a prepared statement. "Continued USB advancements along with the technology’s scalability pave the road ahead for USB.”
There was no detailed information as to the USB-IF's intent to directly compete with HDMI, how it will be positioning USB-IF A/V, and what hardware is necessary and what content protection technologies may be included. Judging by the press release, however, the organization is shooting for a complete market coverage as it sees the spec as a solution for consumers "with a myriad of use cases."
There appears to be serious interest behind this technology and an approach to create incentives for manufacturers as the licensing of the spec is provided on a "on a reciprocal, zero-royalty basis."