Sign in with
Sign up | Sign in

New Microsoft Ad Says Macs are Cool With Kids

By - Source: Tom's Hardware US | B 46 comments

Microsoft’s back with episode 3 of the Laptop Hunters, where real-life similes shop for their ideal laptop, only to arrive at a PC.

Apple’s "I’m a Mac" commercials were always somewhat controversial, and eventually they even became some what obnoxious. Now it’s payback time.

Microsoft’s released the third TV spot of its Laptop Hunters, where mother and son pursue Best Buy for their ideal computer: something that has speed, a big hard drive, and it must be a good gaming computer – for under $1,500.

It wouldn't be a Laptop Hunters without throwing some Apples into the mix. The camera follows the two shoppers to the Apple section, as the mother says, "Let’s take a look at the Macs. They are quite popular with his age," while pointing at her son.

Upon arriving at the Mac table, the mother exclaims, "Whoa, these are way more money, dude!"

The son replies, "it’s a little too small," while touching a MacBook White.

Mom then concedes what was acknowledged in the previous commercial. "They are pretty," she said.

The 11-year old boy then speaks the words giving the commercial its purpose: "Maybe we’d rather go with PC."

Eventually the mother and son find a Sony Vaio, to which the pair expresses glee at the inclusion of Blu-ray -- something definitely not available on Macs as Steve Jobs feels that the format is currently a quantity of hurt packaged in bags.

Check out the full minute-long commercial on YouTube.

In case you missed the equally entertaining commercials from before, find them at the links below:

Discuss
Ask a Category Expert

Create a new thread in the News comments forum about this subject

Example: Notebook, Android, SSD hard drive

This thread is closed for comments
Top Comments
  • 12 Hide
    cryogenic , April 10, 2009 10:03 PM
    Unlike Apple, Microsoft has said nothing but the truth in the add.
Other Comments
  • 5 Hide
    curnel_D , April 10, 2009 9:16 PM
    I dont think it's as good as the other two. But honestly, I enjoyed the jerry and bill show a ton more. :p 
    I already know why PC's are superior, now I just want to be entertained.
  • Display all 46 comments.
  • -6 Hide
    chaosgs , April 10, 2009 9:20 PM
    Why wouldn't Microsoft fund Circuit city the cash to make these commercials? Its not fair, CC doesn't even sell macs so were already on their side.
  • -3 Hide
    chaosgs , April 10, 2009 9:23 PM
    curnel_d"Microsoft’s released the third TV spot of its Laptop Hunters, where mother and sun peruse Best Buy" There's one easy caught mispelling.Not to mention the article title blows.

    Dont think that misspelling is gonna kill anyone, but i can say the title is bull crap considering that was never said. "they are kinda popular with this age".
  • 3 Hide
    bardia , April 10, 2009 9:26 PM
    As irritating as this ad is, the point that the Sony FW is kicking Apple in the balls is well made.

    For $1500 you can easily configure an FW that is significantly dominate over the 17" Macbook. I'm not sure such a price disparity exists on the 13.3" level... certainly Sony has nothing at the price that can compete with the 13" Macbook that I'm aware of, but the 17" is simply abused by the FW series.
  • 0 Hide
    Greatwalrus , April 10, 2009 9:44 PM
    Check out the lady's expression at about 0:28 :p 

    I just wish they would change the background music; I am starting to get very tired of it :\
  • 0 Hide
    tomm09 , April 10, 2009 9:55 PM
    My little sister who just went to college bought a macbook, she is not expert on computers. I told her it is piece junk, should have gone with PC. But she didn't care, she wanted the cool looking.
  • 12 Hide
    cryogenic , April 10, 2009 10:03 PM
    Unlike Apple, Microsoft has said nothing but the truth in the add.
  • 5 Hide
    SirCrono , April 10, 2009 10:18 PM
    Oh my, I've never seen so little MS bashing in a MS related news...

    The ad was funny and true, but as others have said, I liked the Bill and Jerry show better
  • 3 Hide
    Marcus Yam , April 10, 2009 10:30 PM
    curnel_d"Microsoft’s released the third TV spot of its Laptop Hunters, where mother and sun peruse Best Buy" There's one easy caught mispelling.Not to mention the article title blows.

    The article title was not my doing, but I can defend my apparent "mispelling" (which, ironically, is correctly spelled misspelling).

    I can bring you exclusive news that mother has acquired Sun Microsystems. After the falling out with IBM, Sun decided to go back to its roots to its safest origins -- with the maternal figure.

    No, not really. But it's Friday, so why not. :p 

    Thanks for reading, guys.
  • 1 Hide
    tayb , April 10, 2009 11:39 PM
    I think this is the best one so far. You can always tell how good a Microsoft commercial is by how much hot air the mac faithful blow out. I had to sit there and watch an exaggerated one sided view of the Mac-PC debate with all the "I'm a PC, I'm a Mac" commercials now sit and watch Microsoft play the game game.
  • -2 Hide
    raden_muaz , April 10, 2009 11:48 PM
    Fanboyism intended
  • 0 Hide
    NuclearShadow , April 10, 2009 11:52 PM
    The commercials may not be the best and certainly isn't catchy in anyway so they will never be remembered however they make a strong point that is actually truthful and I think that's where the success will come from. People who see the advertisement thinking about getting a Mac will at least consider a windows based computer and undoubtedly some will ditch the Mac.
  • 3 Hide
    duckmanx88 , April 10, 2009 11:53 PM
    Richard please keep your fanboy comments to yourself. MS fights back at a price point you respond by calling it weak? I don't have an extra $1000 to spend on a machine that does exactly the same thing I would do on Windows.
  • 0 Hide
    suryasans , April 11, 2009 12:41 AM
    Microsoft is try to help x86 hardware vendors that bundled their OS in their rig.
  • 0 Hide
    ph3412b07 , April 11, 2009 1:28 AM
    drrich2Frankly, considering how ignorant these people were painted to be when they got to the store, how little research they seem to've done before walking into the store, are we supposed to be impressed or moved by their buying decision?... The commercials are largely misleading without that factored in (especially since Macs can run Windows, and PCs can't run Mac OS for the most part).


    Wow. Talk about trolling and fail fanboy. For noticing that the OS is a key difference but then failing to realize that either OS runs on x86 instruction sets (That would be all AMD and Intel cpus). PC's don't run Mac OS because it's ILLEGAL. A hackintosh itself is easy to set up for the computer literate. On the other hand, Microsoft has no qualms with a Mac user installing a Windows OS.

    There's nothing wrong with Microsoft advertising for PC's (regardless of brand). Apple is a company built on marketing, and will probably release a slew of new ads in response.
  • 1 Hide
    christop , April 11, 2009 2:18 AM

    tomm09 04/10/2009 11:55 PM


    My little sister who just went to college bought a macbook, she is not expert on computers. I told her it is piece junk, should have gone with PC. But she didn't care, she wanted the cool looking.

    Ok the pro-books are not junk... Have you used a new one.. I bet not.
Display more comments