Volvo Let a Hamster Steer One of Its Trucks
Volvo demonstrates easy handling of its Dynamic Steering system.
Companies are always looking for sexy and exciting ways to draw attention to their products. Volvo's latest attempt is less sexy and more fuzzy and cute. It involves using a hamster to steer one of its trucks. Seriously.
Volvo wanted to show just how responsive its Volvo Dynamic Steering system really is. The company figured the best way to do that was have Charlie the hamster steer a Volvo FMX truck out of a Spanish quarry.
Volvo points out that since the hamster can't look out the window (obviously) that the actual driving is done by a human who allows Charlie to handle the steering. Volvo fitted the steering wheel with a special hamster wheel and had the driver of the truck guide the hamster with a carrot.
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-Hamster
I'm pretty sure that it's a pedestal fan cover with a piece of plastic on it.
The little guy seems to be running the entire way up that hill on the steering wheel.
They should have had sensors to show many foot / feet steps he took to traverse that distance.
Then the Hamster Union can use it to show: cruel and unusual labor without just compensation ! ha