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Volvo Let a Hamster Steer One of Its Trucks

By - Source: Volvo Trucks | B 12 comments

Volvo demonstrates easy handling of its Dynamic Steering system.

Companies are always looking for sexy and exciting ways to draw attention to their products. Volvo's latest attempt is less sexy and more fuzzy and cute. It involves using a hamster to steer one of its trucks. Seriously.

Volvo wanted to show just how responsive its Volvo Dynamic Steering system really is. The company figured the best way to do that was have Charlie the hamster steer a Volvo FMX truck out of a Spanish quarry.

Volvo points out that since the hamster can't look out the window (obviously) that the actual driving is done by a human who allows Charlie to handle the steering. Volvo fitted the steering wheel with a special hamster wheel and had the driver of the truck guide the hamster with a carrot.

Volvo Hamster Truck Test

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Top Comments
  • 11 Hide
    Nakal , September 16, 2013 5:28 PM
    When I read the title, I thought they were referring to Richard Hammond from Top Gear UK
Other Comments
  • 1 Hide
    halcyon , September 16, 2013 5:19 PM
    That's Volvo for ya.
  • 11 Hide
    Nakal , September 16, 2013 5:28 PM
    When I read the title, I thought they were referring to Richard Hammond from Top Gear UK
  • Display all 12 comments.
  • 0 Hide
    crewton , September 16, 2013 7:49 PM
    I miss my volvo...although a hamster couldn't steer my S60 R.
  • 6 Hide
    mman74 , September 16, 2013 8:00 PM
    It's all fun and games until the hamster decides he's had enough of the carrot and fancies some nuts instead.
  • 1 Hide
    scout_03 , September 16, 2013 8:35 PM
    This hamster driver is better then some others he need a big reward cheer for him .
  • 2 Hide
    m32 , September 16, 2013 9:30 PM
    "Call ASPCA!"

    -Hamster
  • 1 Hide
    ddpruitt , September 17, 2013 6:46 AM
    Just one more reason ending up in an accident should be a criminal act.
  • 0 Hide
    gm0n3y , September 17, 2013 10:10 AM
    "Volvo fitted the steering wheel with a special hamster wheel"

    I'm pretty sure that it's a pedestal fan cover with a piece of plastic on it.
  • 0 Hide
    anti-painkilla , September 17, 2013 3:26 PM
    In other news The International Hamster Drivers Union wants the ad removed as it makes all hamsters out to be bad drivers. The US government has already commented on suspending the licenses of 1200 hamster truck drivers.
  • 0 Hide
    ninong , September 18, 2013 10:46 AM
    when are we getting hamster-powered trucks?
  • 0 Hide
    RobAC , September 18, 2013 1:07 PM
    Go Charlie ! He deserves another carrot or two.

    The little guy seems to be running the entire way up that hill on the steering wheel.
    They should have had sensors to show many foot / feet steps he took to traverse that distance.

    Then the Hamster Union can use it to show: cruel and unusual labor without just compensation ! ha