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WD Sells 62M HDDs, Wants More Excitement For Windows 8

By - Source: WD | B 18 comments

Western Digital (WD) delivered a solid quarterly result by current standards but reflected a cautious stance toward the potential positive impact of Windows 8 on the PC industry.

Right now, it appears WD is counting more on the second generation of Windows 8 products based on Intel's Haswell processors rather than the current product generation.

WD sold 62.5 million HDDs in Q3, up from 57.8 million one year ago. Revenue was up from $2.7 billion to $4.0 billion, while the profit dropped from $260 million to $239 million.

The company projected a total market volume of about 140 million HDDs for Q4, which is rather low given the fact that Microsoft is launching Windows 8. The Q2 market was at about 157 million units, but declined, according to WD, to 140 million in Q3, which means that the company does not see an uptick for Q4.

Asked about Windows 8, president Stephen Milligan said that there has not been enough excitement for Windows 8 products. "We're trying to do our best in terms of some of these hybrid designs and smaller form factor designs that maybe enable our customers to have a little bit of excitement back to the product set," he said.

The opportunity is clearly seen in hybrid drives, but the products that count apparently will not be in the market this year. "What we're doing right now is providing engineering samples to our customers," Milligan said. "In the first half of calendar year 2013, we will be supplying call samples and gearing up for volume kind of activity the back half of 2013." This timing aligns closely with the launch of Intel's Haswell processor in Q2 of next year.

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  • 21 Hide
    CaedenV , October 24, 2012 3:32 AM
    WD, there are a lot of us waiting to purchase HDDs right now. I could use 4 of them myself to replace an aging and full RAID. But I am not about to sink $140 per drive on a product you are not willing to give more than a 1-2 year warranty! Give us back our 3 and 5 year warranty options, and drop your prices another $20 per drive and we will start buying regardless of what OS or CPU we are running.

    Also, in the last year I have purchased 4 SSDs, and 0 HDDs. This should be a clear message to where the market is moving. With large (2TB) reliable SSDs becoming available for server markets, it is really going to eat into your favorite cash cow. Enterprise SSDs are quieter, cooler, insanely faster, and just as reliable as enterprise HDDs, while not costing much more money. If nobody buys HDDs for home system drives, or laptop drives, or servers, that leaves the cheap home storage market, which has low profit margins... sucks to be a HDD company...
  • 15 Hide
    clownbaby , October 24, 2012 4:01 AM
    glad to see that WD managed to maintain its profit margins while we all paid ridiculous prices for hard drives for the last year (and continue to do so)
Other Comments
  • 0 Hide
    livebriand , October 24, 2012 3:28 AM
    Honestly, for a lot of people, there just isn't much reason to NOT use an SSD anymore - they don't need much space, there isn't a huge price premium (for a 128GB drive), and you get a huge performance boost. If my laptop's hard drive fails, I will be getting an SSD to replace it.
  • 21 Hide
    CaedenV , October 24, 2012 3:32 AM
    WD, there are a lot of us waiting to purchase HDDs right now. I could use 4 of them myself to replace an aging and full RAID. But I am not about to sink $140 per drive on a product you are not willing to give more than a 1-2 year warranty! Give us back our 3 and 5 year warranty options, and drop your prices another $20 per drive and we will start buying regardless of what OS or CPU we are running.

    Also, in the last year I have purchased 4 SSDs, and 0 HDDs. This should be a clear message to where the market is moving. With large (2TB) reliable SSDs becoming available for server markets, it is really going to eat into your favorite cash cow. Enterprise SSDs are quieter, cooler, insanely faster, and just as reliable as enterprise HDDs, while not costing much more money. If nobody buys HDDs for home system drives, or laptop drives, or servers, that leaves the cheap home storage market, which has low profit margins... sucks to be a HDD company...
  • 15 Hide
    clownbaby , October 24, 2012 4:01 AM
    glad to see that WD managed to maintain its profit margins while we all paid ridiculous prices for hard drives for the last year (and continue to do so)
  • 6 Hide
    Soul_keeper , October 24, 2012 4:31 AM
    how about giving us an updated black line ?
    1TB/platter would be nice, let's break 200MB/s !
    TLER support is nice, but your 3TB $378 FYYZ/FYYG RE drives are outperformed by seagate's 3TB $145 1TB/platter consumer drive(which is easy to get for $20+ discounts).
    Platter densities seem to have stagnated, and what's with all the 10K rpm drives having tiny platters ? what about a 1TB/platter 10K rpm drive, sequentials would be incredible on that ...
  • 8 Hide
    digiex , October 24, 2012 6:05 AM
    Instead of cursing the floods in Thailand. Hard disk manufacturers are very glad it happened.

    It made the price increase that persist even though they already recovered many times their loses.
  • 3 Hide
    olaf , October 24, 2012 6:05 AM
    and I want a drive that I don't have to return in warranty 3-4 times within those 2 short years of warranty. also I don't like paying ssd price for a damned hard.
  • 1 Hide
    pjmelect , October 24, 2012 7:27 AM
    I don't think that Windows 8 will pick up the market for hard drives. I think (hope) that Windows 8 will flop, and that the people that are likely to buy Windows 8 will get a SSD instead.
  • -2 Hide
    teodoreh , October 24, 2012 7:46 AM
    Magnetic media is the next IT dinosaur. Admit it and move on or die.
  • 1 Hide
    dimar , October 24, 2012 7:50 AM
    When is WD going to refresh the Black HDD models with improvements and stuff??
  • 1 Hide
    neiroatopelcc , October 24, 2012 8:44 AM
    livebriandHonestly, for a lot of people, there just isn't much reason to NOT use an SSD anymore - they don't need much space, there isn't a huge price premium (for a 128GB drive), and you get a huge performance boost. If my laptop's hard drive fails, I will be getting an SSD to replace it.


    For the average consumer that holds true, but power users and professionals need more storage.
    I'm constantly hitting the ceiling in my work laptop due to the 120GB space of the ssd in it.

    For me a hybrid drive clearly is the better choice. I've got a seagate 750gb drive in my system at home, because frankly I can't afford to get adequate ssd storage and thus a hybrid was the obvious choice as the last 2tb drive failed. However 750gb is still on the small side, and I need to avoid installing too many of my steam games at once. Previously I just installed every game so it was ready when I wanted to play. That luxury is not there with a hybrid, and completely impossible with a small ssd.

    I've had serveral builds for other people where I've had to link a mechanical disk to the %programfiles(x86)%\Steam folder in order to make the system viable at all.


    Anyhow for a nongamer misses johnson who just wants some facebook and a few movies, it works. But they probably would rather spend their money on makeup or something than on an ssd
  • -5 Hide
    abbadon_34 , October 24, 2012 8:50 AM
    I declare the HDD drough over, with the purchase of a 1.5 TB drive for $50. That said, this last year mother nature really bent them over, at a crucial time of the SSD competition, let's see how/if they recover
  • 0 Hide
    The_Trutherizer , October 24, 2012 10:15 AM
    Volume up a few percent, but profit is up almost 50%. Is it just me or does that indicate much greater margins? If you ask me the so called 'drought' was a scam.
  • 1 Hide
    somebodyspecial , October 24, 2012 10:35 AM
    Agree with OP. I'd buy 3-4 3TB drives right now, but I can't be bothered at anything over $100. I got two 3TB drives about 2 months ago at a costco sale for $119 and those were externals. So I want my drives for $99 or less with no USB3.0 external enclosure. Otherwise, I can EASILY WAIT them out :)  If my budget hadn't been tight that month due to other obligations, I'd have bought 5 then and just yanked out 2-3 like I wanted to after a few weeks of burning them in.

    I wouldn't mind replacing a few smaller drives also. I have a few 500GB & less I'd like to move to 2TB 2platter drives for internals. But I won't pay for those until they're under $75. You have to realize the last time I bought my 1TB drives (internals) pre-flood I paid under $60 for seagates (2platter, as I don't buy any more than 2 platters when inside and running all day). My externals only get turned on for an hour or so at a time as I dump from my internals (I suspect they'll last for 10yrs like this...LOL as my others have). I have 9 externals myself, and that doesn't count my parents who could also use a few 3TB drives. WD/SEAGATE, I hope you're reading this. I'm guessing my family alone could purchase up to 10 currently and you're just screwing yourself out of sales. Last purchases in my family were two SSD's...ROFL. Currently looking at 256GB/512GB sSD's for black friday which again will put of any mechanical purchase until above prices are met. My dad and I currently have 128GB drives but we'd like to go back to dual boots with an added 256/512each.
  • 1 Hide
    somebodyspecial , October 24, 2012 10:42 AM
    One more point...Waiting on Win8 guys, you're wasting your time. IT hates it, and home users have now learned from all your other flops. Heck, before I even tried it I considered it another vista/me etc...Just because you put out one good os (xp), then fail (vista), then good (win7) now fail again...LOL. But I tried it, you took too much away from me so it's a pointless choice over win7 w/xyplorer (xplorer2, total commander etc...take your pick, run your own filesystem and win7 isn't bad). I spend a lot of time in explorer, so I really hated win7/8. But have no reason to toss my 7 lics for 8 with nothing gained. I use NONE of the builtin stuff so no point in purchasing more built-in crapware I'd replace with better REAL apps from the competition (AV, firefox, imgburn, vlc etc - I use nothing in windows these days). So drive makers, stop charging like you have a flood (you're selling record#'s of drives) and we'll all be more than happy to buy. Otherwise, you're holding your own sales down. The only people purchasing are people who HAVE TO BUY. A dead drive etc, forcing that user to pony up for your ridiculous prices. The rest of us can wait you out.
  • -1 Hide
    djscribbles , October 24, 2012 12:24 PM
    Makes sense, as far as boot time goes, my 7200RPM HDD on windows 8 is faster than my boot time was for Win7 on an SSD.

    Windows 8 will, to some degree, undermine the demand for SSDs for the average consumer. It's not a full substitute, since you still have the same load times for stuff, but it definitely brings the field closer to level.
  • 1 Hide
    cats_Paw , October 24, 2012 12:52 PM
    Dont know if i agree. I need massive amount of space on my desktop (It houses tons of movies, music, games, but especially a lot of mods for games, custom maps, replays and ofc Porn).
    When somone tlls me that "you wont need over 2TB of space", my answer is always "not in the next 6 months".

    I belive in having all your date on YOUR computer, so that YOU can do the backups, and YOU can choose what happens to it.
    Not like all those cloud systems where if you actually read the terms of agreement, you realize that those kinky photos you have and dont want anyone to have, actually are not even your property.
  • 0 Hide
    alidan , October 24, 2012 1:26 PM
    somebodyspecialAgree with OP. I'd buy 3-4 3TB drives right now, but I can't be bothered at anything over $100. I got two 3TB drives about 2 months ago at a costco sale for $119 and those were externals. So I want my drives for $99 or less with no USB3.0 external enclosure. Otherwise, I can EASILY WAIT them out If my budget hadn't been tight that month due to other obligations, I'd have bought 5 then and just yanked out 2-3 like I wanted to after a few weeks of burning them in.I wouldn't mind replacing a few smaller drives also. I have a few 500GB & less I'd like to move to 2TB 2platter drives for internals. But I won't pay for those until they're under $75. You have to realize the last time I bought my 1TB drives (internals) pre-flood I paid under $60 for seagates (2platter, as I don't buy any more than 2 platters when inside and running all day). My externals only get turned on for an hour or so at a time as I dump from my internals (I suspect they'll last for 10yrs like this...LOL as my others have). I have 9 externals myself, and that doesn't count my parents who could also use a few 3TB drives. WD/SEAGATE, I hope you're reading this. I'm guessing my family alone could purchase up to 10 currently and you're just screwing yourself out of sales. Last purchases in my family were two SSD's...ROFL. Currently looking at 256GB/512GB sSD's for black friday which again will put of any mechanical purchase until above prices are met. My dad and I currently have 128GB drives but we'd like to go back to dual boots with an added 256/512each.


    personally i am willing to jump on a 4tb drive the moment they hit 200$, i want to replace all 5 current harddrives i have, and have room left over.

  • 1 Hide
    devBunny , October 24, 2012 3:51 PM
    Quote:
    Right now, it appears WD is counting more on the second generation of Windows 8 products based on Intel's Haswell processors rather than the current product generation.


    Sandy and Ivy are fine. Win 8 doesn't need Haswell for people to hate it. ;o)