Computer Makers, Cell Carriers Band Together for Mobile Broadband
Just as how the innovation of Wi-Fi has freed laptop users from being tethered to an Ethernet cable to roam freely within the proximity of a wireless router, a new initiative by 16 companies hopes to make laptop users connected online nearly everywhere they go.
“Mobile Broadband is like a home or office broadband connection with one crucial difference : freedom. Freedom from hot spots, freedom from complexity and freedom from security concerns,” said Michael O’Hara, CMO of the GSMA.
The 16 companies currently a part of Mobile Broadband include : 3 Group, Asus, Dell, ECS, Ericsson, Gemalto, Lenovo, Microsoft, Orange, Qualcomm, T-Mobile, Telecom Italia, Tellasonera, Toshiba and Vodafone.
In the first step in of the plan is to have mobile carriers and PC makers pre-install Mobile Broadband into a range of notebook PC will be ready out of the box. Such computers will be identified by Mobile Broadband branding, which will also be promoted by a global media spend of more than $1 billion in the next year.
“This commitment is manifested in a service mark that we expect to see on several hundred thousand notebooks in the shops by the holiday season,” added O’Hara. “The Mobile Broadband badge will assure consumers that the devices they buy will always connect – wherever Mobile Broadband is available – and that they can expect a high standard of simplicity and mobility.”
With the growing infrastructure for high-speed wireless coverage, it’s only a natural progression that a network that can now supply data will serve more than just cell phones. The real question will be capacity, as users of the iPhone 3G on the AT&T network are already experiencing congestion.
Should Mobile Broadband prove to be a success, the technology could be extended to consumer devices, such as digital cameras to instantly upload photographs, or to MP3 players to download new songs.