Microsoft's advertisements for Windows 7 are going to be huge. With the October 22 launch date approaching, Microsoft will be dialling up the campaigns.
In order to effectively convey the advantages of Windows 7 to the mass market, Microsoft needs to use its short TV spot seconds like it did with the Laptop Hunter campaigns – by highlighting the appreciable advantages of a product over the competition.
Windows 7 has enough new bells and whistles to make the consumer take notice. Of course, they could also just let a four year old convey the excitement instead.