Sign in with
Sign up | Sign in

Windows 7 Could Spur Mac Sales Instead

By - Source: Tom's Hardware US | B 98 comments

A new Windows is coming! Time to buy a Mac?

Apple products' popularity has grown at an impressive rate over the last few years. Be it more MacBooks than ever popping up at Starbucks or the number of iPhones you're noticing that people are touching while out and about, Apple is making headway.

For the computer market, some of that is believed to be because Windows Vista had such negative feelings associated with it, but Windows 7 hopes to fix all of that and more. Early reviews bill Windows 7 as a wonderful operating system, so will this be PC's time to win some share back? If history is any indicator, then no. Apple will sell even more Macs thanks to the release of Windows 7.

According to data collected by Broadpoint AmTech analyst Brian Marshall, it appears that the release of a new Windows version is positively correlated with sales of Mac computers.

"We have concluded that no negative correlation exists on Apple's (AAPL) hardware sales when Microsoft launches a new OS. Ironically, we believe new OS launches from MSFT may have even acted as a 'delayed accelerant' to AAPL's computing sales," Marshall wrote, according to a blog on Fortune.

There's no real reason behind why a new PC technology would spur sales of Apple computers, but perhaps the big wave of new-computer-buying spirit somehow spreads over to those who are considering getting a new Mac.

Any other theories?

Discuss
Ask a Category Expert

Create a new thread in the News comments forum about this subject

Example: Notebook, Android, SSD hard drive

This thread is closed for comments
Top Comments
  • 65 Hide
    doc70 , October 13, 2009 10:56 PM
    I have a theory: I smell a Mac fan in tom's staff...
  • 56 Hide
    cookoy , October 13, 2009 11:07 PM
    windows launch coinciding near holiday seasons when people tend to buy things?
    ever wonder why your boat rises everytime there's high tide?
  • 56 Hide
    adillhoff , October 13, 2009 11:05 PM
    The release of Windows 7 definitely makes me want to overpay on mediocre hardware.
Other Comments
    Display all 98 comments.
  • 65 Hide
    doc70 , October 13, 2009 10:56 PM
    I have a theory: I smell a Mac fan in tom's staff...
  • 21 Hide
    XD_dued , October 13, 2009 10:58 PM
    Sounds like coincidence to me...
  • 5 Hide
    waikano , October 13, 2009 11:04 PM
    BootCamp
  • 56 Hide
    adillhoff , October 13, 2009 11:05 PM
    The release of Windows 7 definitely makes me want to overpay on mediocre hardware.
  • 39 Hide
    timberwolf1128 , October 13, 2009 11:06 PM
    doc70I have a theory: I smell a Mac fan in tom's staff...


    Indeed. If you look at his recent articles they are all Apple is the greatest thing since sliced bread and windows is Satan.
  • 56 Hide
    cookoy , October 13, 2009 11:07 PM
    windows launch coinciding near holiday seasons when people tend to buy things?
    ever wonder why your boat rises everytime there's high tide?
  • 24 Hide
    xaira , October 13, 2009 11:11 PM
    $300 netbook or $1000 mac, which one will i pic?
  • 31 Hide
    iamthewalrus528 , October 13, 2009 11:17 PM
    "We have concluded that no negative correlation exists on Apple's (AAPL) hardware sales when Microsoft launches a new OS. Ironically, we believe new OS launches from MSFT may have even acted as a 'delayed accelerant' to AAPL's computing sales,"

    If this is from previous releases, what data are we debating? If they are saying Vista was a delayed accelerant...it's because we all know Vista didn't do very well in the market place and back in XP release days, Apple was much less of a competitor than it is today so whatever data that is from 2001ish is irrelevant. To then place this bit of data as a reason Windows 7, which obviously isn't getting the same reviews as Vista, would make it "time to buy a Mac" asinine. Plus, a simple positive correlation of past Microsoft OS releases is a horrible determinate for Win 7's possible effect on Mac sales. I'm not defending Microsoft here as it could really go either way as to what happens to Apple's sales in the coming months, I'm just flagging Marcus' article as bogus. What is the point of this article if the data is seemingly pulled out of nowhere and hardly relevant? Please refrain from posting "news" articles unless something news-worthy happens instead of just opinions, thanks.
  • -3 Hide
    doomtomb , October 13, 2009 11:28 PM
    My theory: When you are a Mac fanboy, you are so low and down that there is no where to go but up.
  • 40 Hide
    Sicundercover , October 13, 2009 11:38 PM
    I think Ill stick with the OS that gives me the most compatibility and most flexible hardware configurations.

    If you have another that fits that description Id like to know of it.
  • 25 Hide
    Titanius , October 13, 2009 11:40 PM
    I've got nothing against Apple...but then I'm deaf, dumb and blind. The same could be said for Microsoft, so I ain't taking anybody's side. This whole Apple vs Microsoft (or PC) thing is a double-edged sword and if people matured enough, they'd stop bickering over stupid things like this.

    Marcus Yam loves Apple, get over it. Marcus, we heard enough, this isn't your personal blog, stop posting some new "facts" that support your love for Apple.
  • 32 Hide
    brockh , October 13, 2009 11:40 PM
    @Etichi: DOS hasn't been in Windows for a long, long time now.

    Also, this article is dumb.
  • 14 Hide
    beckstrom12 , October 13, 2009 11:46 PM
    I know why I work at Best Buy and we don't have any windows computers to sell because they aren't releasing any new ones till win 7 comes out.
  • 11 Hide
    Anonymous , October 13, 2009 11:46 PM
    Unfortunately, Mac isn't actually worthy of having fans, the "fans" they have are either on Apple's payroll, or they're just naive people of insufficient technical knowledge who were duped by Apple's marketing machine.

    How else do you sell someone such an overpriced piece o' crap that is inferior in every way to it's Windows/Linux/BSD equivalent costing less than half the price? Honesty hasn't sold an Apple product since the 80s, if not for lies, Apple would've went belly-up years ago...
  • -3 Hide
    ottozero , October 13, 2009 11:53 PM
    Mac our outdated hardware, but nice design and Excellent Operating system. I will purchase an iMac when they offer a 4 or 8 core CPU with at least the option for 16gb of Ram, and 2gb Video Card. I would love to run Both Current Operating systems (S.L. & Win7) I currently own a Dell studio quad core 2.3ghz with 8gb Ram, 1gb 4670 (I upgraded)and it runs great (except for Vista 64bit os, it has bugs). Then again I could just wait longer and Get an upgraded Mac Pro with USB 3.0/Blu-ray/dual 8-core CPUs/128 GB ram.......nice
  • 6 Hide
    ottozero , October 13, 2009 11:55 PM
    I no longer build computers I have lost the passion for that, but I still love using them. Can't wait for Win7
  • 22 Hide
    daship , October 14, 2009 12:24 AM
    The author is a dumb ass!!!!!!!!!!!

    I run OSX and Win 7, I can honestly say Win 7 is a faster and all around better OS.

    OSX is fine, but there's no where near enough software titles compared to Windows.

    OSX is probably easier for a new user, but once you feel like a geek, Windows is a must.
  • 21 Hide
    Anonymous , October 14, 2009 12:37 AM
    Given a choice between a PC and a Mac, I would go with the PC every time. Windows 7 is a big improvement over previous versions of windows.

    Having seen and experienced OS-X, I would have to say that OS-X along with recent improvements would be the main attraction for anyone moving to a Mac. Although the use of an Intel processor can add more glitter.

    If I were ever to get a Mac or PowerBook, it would be so I can learn how to work on them and to fix them so when someone needs me to fix their Mac, I can do it. Maybe even to increase the chances of my eventually getting a job.

    Currently I spend most of my time on PCs.
Display more comments