Xbox One Most Successful Console Launch in Australia
Microsoft celebrates as Xbox One claims crown for console launches in Australia.
Microsoft launched the newest generation of its Xbox console last month, and it looks like things are going pretty well down under. IGN cites NPD numbers in reporting that the Australian Xbox One launch is the most successful console debut in Australian history. Microsoft sold a total of 65,917 Xbox One consoles in the first three days of availability, eclipsing the previous record held by the Wii (32,900).
"We attribute a key part of our success to listening to the Australian community," said Jeremy Hinton of Microsoft Australia. "This led to the inclusion of the Bathurst track in Forza Motorsport 5, entering the Xbox One Racing Team as a wildcard in the 2013 Supercheap Auto Bathurst 1000, through to the launch of local entertainment apps Network Ten's TenPLAY, SBS On Demand, Quickflix and local music, TV and movies within our Xbox apps, right through to TV and voice control support from day one."
The Xbox One launched in North America, parts of Europe, Australia and Brazil on November 22 (it will hit Japan and the rest of Europe in 2014). Just three days later, Microsoft announced that it had sold one million consoles in less than 24 hours.
"We are humbled and grateful for the excitement of Xbox fans around the world," said Yusuf Mehdi, Corporate Vice President of Marketing and Strategy, Xbox, at the time.
The Xbox One features an octo-core x86 processor, 8 GB of RAM, 500 GB of storage and a Blu-ray/DVD drive. It also comes with Microsoft's brand new Kinect 2 sensor as well as a redesigned Xbox controller.