Yes, this is really happening.
Like it or not, the tech industry still likes its booth babes. But rather than just go about it with just babes at trade show booths, why not employ one full time to be the face of your company? That's what graphics card manufacturer XFX is thinking too.
XFX has just launched a new 8-week search "for the girl who has it all—specifically looks and technical aptitude." The search, which the company calls XFX Girl 2.0, is scouring the world for a new spokesmodel who is 21 years or older, able to commit to a one-year contract and be willing to travel internationally. The spokesmodels also must be able to create, post and maintain the XFX Girl Vlog and interact on the XFX Girl Facebook and MySpace pages.
“We really wanted to move beyond having a ‘face’ of XFX, which is what we have done in the past,” explains Director of Global Brand & Marketing, Eddie Memon. “Gaming is a very interactive experience, and our goal is to make our next spokesmodel a physical embodiment of that, talking with and sharing her gaming experiences with our fans. We believe that our fans will enjoy the ability to interact with the brand through XFX Girl 2.0.”
The XFX Girl 2.0 search runs from October 5 through December 1, with the new spokesmodel announced on December 13. Those interested can enter here.
Fans can watch the best video submissions and help promote their favorites for consideration on Facebook.
Do you think that this is just marketing that knows what its target market wants, or is this just plain silliness?