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XFX is Looking for Gamer Girls to Be Models

By - Source: Tom's Hardware US | B 23 comments

Yes, this is really happening.

Probably not in the running for XFX Girl 2.0, but still booth babes.Probably not in the running for XFX Girl 2.0, but still booth babes.

Like it or not, the tech industry still likes its booth babes. But rather than just go about it with just babes at trade show booths, why not employ one full time to be the face of your company? That's what graphics card manufacturer XFX is thinking too.

XFX has just launched a new 8-week search "for the girl who has it all—specifically looks and technical aptitude." The search, which the company calls XFX Girl 2.0, is scouring the world for a new spokesmodel who is 21 years or older, able to commit to a one-year contract and be willing to travel internationally. The spokesmodels also must be able to create, post and maintain the XFX Girl Vlog and interact on the XFX Girl Facebook and MySpace pages.

“We really wanted to move beyond having a ‘face’ of XFX, which is what we have done in the past,” explains Director of Global Brand & Marketing, Eddie Memon. “Gaming is a very interactive experience, and our goal is to make our next spokesmodel a physical embodiment of that, talking with and sharing her gaming experiences with our fans. We believe that our fans will enjoy the ability to interact with the brand through XFX Girl 2.0.”

The XFX Girl 2.0 search runs from October 5 through December 1, with the new spokesmodel announced on December 13. Those interested can enter here.

Fans can watch the best video submissions and help promote their favorites for consideration on Facebook

XFX Challenge Phase 1

XFX CHALLENGE SEASON 2 PROMO

Do you think that this is just marketing that knows what its target market wants, or is this just plain silliness?

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Top Comments
  • 20 Hide
    type1fan , October 11, 2009 2:36 PM
    Girl 2.0 is still a little buggy. It crashes occasionally and when it gets corrupted, it takes half of your stuff and keys your car. I'd wait for Girl 7.0 personally. It should be out soon.
  • 20 Hide
    hixbot , October 12, 2009 3:03 PM
    but can she play Crysis?
  • 11 Hide
    ttangx , October 10, 2009 6:20 PM
    Girl 2.0 is so much better than the old 1.0 version
Other Comments
  • 11 Hide
    ttangx , October 10, 2009 6:20 PM
    Girl 2.0 is so much better than the old 1.0 version
  • 1 Hide
    wildwell , October 10, 2009 6:23 PM
    It's certainly a marketing experiment. Aside from online via Facebook, vlog etc. and in-person at tradeshows, how else does XFX intend to have their spokes-model interact with customers? As a ring-card girl at gaming contests?
  • 2 Hide
    ptroen , October 10, 2009 9:28 PM
    I think this will discredit the gamer more then anything else and reinforce the gaming stereotype. But without proper marketing research this is what you end up, sponsors of hardware promoting "gamers".

    Fact is for proper professional gaming coverage you would need to have a large budget starting from the game manfucator all the way down the value chain to the live event hosting areas(which are probably casinos or live sporting areas). Also all of the stakeholder's in the value chain would need feedback back and forth to ensure that the gaming can grow because this could take many years to properly build it up from a gaming hit to live events to national coverage. Professional gaming isn't really here because few successful gaming companies have the resourcee,industry knowledge and understanding of the professional gaming requirements to build a pro gamer brand.
  • 20 Hide
    type1fan , October 11, 2009 2:36 PM
    Girl 2.0 is still a little buggy. It crashes occasionally and when it gets corrupted, it takes half of your stuff and keys your car. I'd wait for Girl 7.0 personally. It should be out soon.
  • 7 Hide
    Drag0nR1der , October 11, 2009 10:06 PM
    Ptroen, what on earth are you talking about ... this has nothing to do with sponsering professional gaming.

    I'm going to skip girl 2.0, and wait for girl 3.0, about which I will of course complain isn't half as good as a patched girl 1.5. Actually I'd probably settle for a girl 0.1 :( 
  • 1 Hide
    hellwig , October 12, 2009 3:03 PM
    Your headline mentions gamer girls, but not the article. Sure, there might be that one attractive girl you see at the monthly LAN party at your school, but she's probably too intelligent to whore herself out to XFX.

    Most likely, this contest will be one by some professional model who knows little to nothing about games or computers. Not that I care, anyone calling themselves "a gamer" is pretty pathetic to begin with.
  • 20 Hide
    hixbot , October 12, 2009 3:03 PM
    but can she play Crysis?
  • 3 Hide
    icepick314 , October 12, 2009 3:08 PM
    not even models are immune to endless patches....
  • -8 Hide
    Regulas , October 12, 2009 4:00 PM
    I have a XFX GTX 285 in my gaming rig and it works great, quiet and cool considering what it is.
  • 4 Hide
    doomtomb , October 12, 2009 4:30 PM
    RegulasI have a XFX GTX 285 in my gaming rig and it works great, quiet and cool considering what it is.

    Ok???
  • 4 Hide
    claudeb , October 12, 2009 5:11 PM
    give the girl breast implants and you got xfx girl 2.1
  • 6 Hide
    gr33nf00t , October 12, 2009 5:22 PM
    I'm totally gonna pirate my copy of Girl 2.0
  • 1 Hide
    israil , October 12, 2009 7:53 PM
    Does anyone even actually pay attention to computer hardware marketing? I was under the impression that everyone cross shopped specs and price and bought the cheapest part for their need. XFX should quit wasting money on overhead and make that graphics card cheaper.
  • 1 Hide
    ponchato , October 12, 2009 8:34 PM
    "for the girl who has it all—specifically looks and technical aptitude."

    Ha, hahaha. Good luck with that one.
  • 1 Hide
    nerdherd , October 12, 2009 11:08 PM
    I'm confused...isn't XFX looking for a girl to be their new "face"? What do these videos have to do with the article?
  • -2 Hide
    gramps , October 13, 2009 3:00 AM
    My copy of Girl 2.0 has been cracked...
  • 1 Hide
    anamaniac , October 13, 2009 9:24 AM
    israilDoes anyone even actually pay attention to computer hardware marketing? I was under the impression that everyone cross shopped specs and price and bought the cheapest part for their need. XFX should quit wasting money on overhead and make that graphics card cheaper.

    Well, commonly XFX has the cheapest option. I maged to pick up my 4870 1GB brand new for the price of a 4870 512MB.
    I also prefer the warranty on XFX cards. It's not increase clock by 1MHz and no warranty for you.

    Hope it doesn't turn out to be some blonde bimbo.
    I'm getting sick of them already... bleach blonde hair and silicon tits... haven't found that exciting for a while.
  • 0 Hide
    bboynatural , October 13, 2009 1:26 PM
    DO WANT!!! D:
  • 0 Hide
    chechak , October 14, 2009 9:01 PM
    I LIKE XFX BRAND (all my nvidia gpu's is XFX)but come on xfx became foolish lately ....but the gear on and go with new technology ..new system ...not NEW GIRLS
  • 0 Hide
    abhishekk89 , October 18, 2009 4:12 PM
    come on !! this is silly... gamer girls to attract customers ?? that's stupid... for geeks its hardware that the company offers which matter... not the girls which they show off...
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