Get ready for even longer videos of cats.
Previously, YouTube had a 10-minute video cap for its uploads. Now, that limit has been bumped by 50 percent, meaning that you can get your 15 minutes of fame now in one single clip.
Joshua Siegel, Product Manager, Upload and Video Management, wrote in the YouTube blog:
We encourage you to take full advantage of this new time limit by making a video of your “15 minutes of fame.” Imagine that this video is all the world will ever know about you: what would you want to communicate? What will be the enduring stamp you’ve left on us all? Tag your video with “yt15minutes,” upload it by Wednesday, August 4, and we’ll select a handful of people to truly gain their 15 minutes of fame by featuring them on the YouTube homepage in a future spotlight.
Why, might you ask, is YouTube only now allowing the extra 5 more minutes? Turns out that it has to do with the content providers.
Well, we’ve spent significant resources on creating and improving our state-of-the-art Content ID system and many other powerful tools for copyright owners. Now, all of the major U.S. movie studios, music labels and over 1,000 other global partners use Content ID to manage their content on YouTube. Because of the success of these ongoing technological efforts, we are able to increase the upload limit today.