Stepping inside the fab building (I think it was L8-1), we took a hard left into the LCD business’s showroom. If you dig displays, this is like being a 10-year-old walking into a candy store. Aligned along the walls are the state-of-the-art in every type of display Samsung produces. For all of the rampant hullabaloo being made about 3D displays now, 3D is only one of the eye-catching technologies shown here. This graph from iSuppli shows the real story. As a feature, Internet connectivity is expected to reach more than double 3D’s penetration in the next few years. LED backlighting and 120/240 Hz refresh should be even more common.
We didn’t have much time to stop and bask in the backlit magnificence here, but I’ll try to show you some of the highlights. For instance, the 55" 1080p direct LED screen you see in the foreground, featuring Remy from Ratatouille, looked to my eyes to be only marginally better than the cold cathode fluorescent lamp (CCFL)-lit screens around it. However, making comparisons when different content is used and there are so many other variables between screens is virtually impossible. Regardless, I know that LED backlighting uses substantially less power, which is enough of a selling point for me.
Down the line, you can see another two 55" panels side by side, one interpolating at 120 Hz and the other at 240 Hz, both running the same quickly panning street scene. While I couldn’t capture the difference on-camera under indoor lighting conditions, the 240 Hz panel was obviously superior at keeping moving text details clear.