Where Are We Going?
The crazy thing is that this is only the beginning of Samsung’s display ambitions. Screens for your PC and TV? That’s so ten years ago. Sure, those categories continue to evolve and grow, but this company clearly has its eyes on far broader fields. During one presention, we were shown a concept video of all the ways and places Samsung envisions displays permeating our future lives. Naturally, I didn’t receive a copy of this video, but I did find a similar, if somewhat older one, on YouTube with which to make my point.
The ubiquity that Samsung imagines for digital displays almost feels like something from a Philip K. Dick novel. It’s riveting, inspiring, and a bit scary all at the same time. You can see some examples here. Think Google Translate is cool? Try a handheld equivalent that displays scanned and translated text in real-time. Notice that the menu itself is an LCD. The One Card is an LCD panel that changes appearance to look like any of your credit cards and accesses your accounts appropriately. My suggestion: Call this the “Credit Chameleon” and market it with a catchy Culture Club remix. Did you catch the drink glass with the integrated temperature readout? That mirror is a closet door that also contains an embedded display. And check out the holographic projector for playing with your girlfriends half-way around the world. How do you top that?