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Rear-Seat Comfort

2014 Equus Review: Are You Ready For A $70,000 Hyundai?
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Slide into the Equus' rear seats and you'll find what appears to be a standard three-person bench. Even though it's a luxury vehicle, this flagship will sit three back seat passengers comfortably. The two outboard positions are adjustable, and recline, so that you can kick back in comfort.

Additionally, the rear passenger-side seat has access to a Relax mode that pushes the front chair forward for maximum legroom. To make sitting back there sweeter, the rear seats are heated, ventilated, and armed with lumbar adjustments. Heck, the Equus' rear seats have more available adjustments than the driver's chair in a lot of inexpensive compact cars.

The car we drove around came with a rear entertainment system made evident by two 9.2-inch LCD displays and a matching set of controls hidden in a fold-down rear armrest. Unlike Audi's A8L, which features a second dedicated control unit for use independent of the front seats, passengers in the Equus must tap into the same system as the driver. Navigation, music, and some climate controls are all accessible. Rear passengers can also set a navigation destination, though the driver is able to lock them out just as easily. 

Unfortunately, there aren't any USB charging ports in the back. Hyundai does provide two 12 V cigarette lighter outlets in the center console. But a pair of high-amperage USB connectors would have been far more ideal.

The actual entertainment component of Hyundai's so-called rear entertainment system is actually pretty weak. You only get a DVD player as the primary source. That's not even the disappointing part, though. More unfortunate is the lack of separate playback sources for front and rear passengers. If the folks in the backseat want to watch a DVD, the driver can choose to listen along or shut down the system completely. And there is no support for wireless or wired headphones. Rather, sound is piped in through the Equus' cabin speakers. Without question, this collection of technology lacks the polish we'd expect from a luxury car.

It's hard to avoid, though. The rear entertainment system comes standard on the Equus Ultimate. And despite its lackluster implementation, you'll still pay about $3000 less for this ride as-configured than Lexus' base LS460. Just keep in mind that Hyundai retains is value message, even in the face of strong competition.

Powered side and rear sunshades round out the backseat's spin on comfort. The door-mounted shades are controlled by a switch next to the window control, putting everything in arm's reach. A button on the back of the center console takes the rear sunshade up or down, and there's another switch up front giving the driver similar control. Putting the Equus into reverse automatically retracts the sunshade, too.

The Equus' back seat is, overall, a comfortable place to be. It’s not going to blow your mind with lavish extras like a German luxury car, but keep price in perspective; Hyundai still delivers a high-end experience.

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  • 3 Hide
    radiovan , February 28, 2014 11:06 PM
    Hyundai and Kia sure have come a long way.
  • 4 Hide
    Blazer1985 , March 1, 2014 4:21 AM
    O.o it is an exact replica of a mercedes e-class. Even the interiors match completely... Or is it just me?
  • 6 Hide
    pilsner , March 1, 2014 5:59 AM
    Quote:
    O.o it is an exact replica of a mercedes e-class. Even the interiors match completely... Or is it just me?
    Yes, they took a lot of styling cues from Mercedes. The front grille, headlights and rear lights are quite similar to the E class Mercs. The first thing I thought when I saw the pictures on the first page of this article was "that looks like a Mercedes copy". Surely not coincidental - other Hyundai models look like 1-series or 3-series BMW. I do not think it is bad to take cues from successful design, it should just not be so obvious that it becomes the first thing people notice when they look at your car.
  • 2 Hide
    tuanies , March 1, 2014 6:59 AM
    All vehicle styling is derivative nowadays. However, the Equus is a pretty good Mercedes replica. But they are still new to the luxury class so they're banking on familiarity instead of trying to stand out for the people who want bargain luxury but still want people to ask if its a Mercedes Benz.
  • 6 Hide
    10tacle , March 1, 2014 7:31 AM
    Hyundai with this car is where Lexus and Infiniti were in the late 1980s: going after BMW and Mercedes flagships (7-series, S-class respectively). However, the difference is that Lexus and Infiniti are strictly a luxury car brand off their parent companies. This car is, well, still a Hyundai. It has a certain class stigma to it. If I had $70k to spend on a luxury ride, I'd rather buy a two year old off-lease certified car by Mercedes, BMW, or Audi over this thing brand new. Any day of the week. If Hyundai wanted to go after the top dogs, they should have spun off their own Luxury brand to shed the image of an economy-class Korean label. Besides, it remains to be seen how well these latest Korean cars that have come out looking pretty good over the last two or three years or so hold up long term. I wouldn't bet on them for a long term keeper.
  • 1 Hide
    brenro12 , March 1, 2014 7:45 AM
    Quote:
    Quote:
    O.o it is an exact replica of a mercedes e-class. Even the interiors match completely... Or is it just me?
    Yes, they took a lot of styling cues from Mercedes. The front grille, headlights and rear lights are quite similar to the E class Mercs. The first thing I thought when I saw the pictures on the first page of this article was "that looks like a Mercedes copy". Surely not coincidental - other Hyundai models look like 1-series or 3-series BMW. I do not think it is bad to take cues from successful design, it should just not be so obvious that it becomes the first thing people notice when they look at your car.
  • 2 Hide
    brenro12 , March 1, 2014 7:46 AM
    Actually, it's a copy of the Lexus LS 460 which is a copy of the Mercedes S Class.
  • 4 Hide
    BhimaJ , March 1, 2014 8:40 AM
    My Hyundai Elantra is a solid car. Having said that, if I had $70k to drop on a vehicle, it has to be something really special, something that represents the best of what we can engineer today in that class and a nod to inspire the future. Honestly there really isn't another luxury car in this price class that competes with the Tesla S. It is simply a technologically superior car to any of the others on the market in its class.
  • 1 Hide
    JoBales , March 1, 2014 1:19 PM
    Strange how when perceived low-cost company Volkswagen tried to release the high-end, technologically sophisticated VW Phaeton in the U.S. a while back, it didn't sell enough to continue the model here. But Hyundai sells the Equus and it seems to be the sweetheart of the car mags and blogs. Truthfully, I'd take the VW before the Hyundai. Of course, VW did start selling higher end products like the Toureg now. Maybe if they'd done this before offering the Phaeton the marketplace might have accepted it easier. Of course, the problem there is that when you get into the 70k-100k field that Phaeton was in, you are in competition with VW's Audi luxury division which, considering the two, would be a no-brainer.
  • -1 Hide
    tuanies , March 1, 2014 2:15 PM
    Quote:
    Strange how when perceived low-cost company Volkswagen tried to release the high-end, technologically sophisticated VW Phaeton in the U.S. a while back, it didn't sell enough to continue the model here. But Hyundai sells the Equus and it seems to be the sweetheart of the car mags and blogs. Truthfully, I'd take the VW before the Hyundai. Of course, VW did start selling higher end products like the Toureg now. Maybe if they'd done this before offering the Phaeton the marketplace might have accepted it easier. Of course, the problem there is that when you get into the 70k-100k field that Phaeton was in, you are in competition with VW's Audi luxury division which, considering the two, would be a no-brainer.


    That was their problem, they competed with themselves. The Phaeton wasn't much cheaper than the A8. The Equus is significantly cheaper than a comparable LS460 and on the LS you can't have adaptive cruise control with the executive rear seating in the same package.

    The Phaeton is an awesome car though.

  • 0 Hide
    pilsner , March 1, 2014 2:38 PM
    Quote:
    The Phaeton is an awesome car though.
    Yes, the only real problem that car ever had is the Volkswagen name. Otherwise it is an awesome luxury car, right up there with Mercedes S class etc., even surpassing them in some regards back when the Phaeton was new on the market. Good thing is that because of that flaw, it is a real bargain as a used car. Well, until the car needs a repair, that is. The youtube videos of the "Glaeserne Manufaktur" are awesome to watch.
  • 0 Hide
    Terry Perry , March 1, 2014 3:00 PM
    Except all cars after 3-4 years lose half their value in 4 years this car will be worth 40,000 $ if the millage isn't to high. Where a 20,000 will only lose 10,000 $ that is why it's stupid because you also have to take into the High Insurance you will pay on 70,000 $ car. Why I Don't do Porsche anymore lose to much money. My neighbor bought a 90,000 $ Porsche and in 3 years with 40,000 miles he could only get 60,000 $ He has 3 tickets in one year so it had to go.
  • 0 Hide
    JWHardy , March 1, 2014 7:20 PM
    The Equus has a TEN-year 100,000-mile powertrain warranty (not seven-year).
  • 1 Hide
    falchard , March 1, 2014 9:30 PM
    Definitely the best technology package for the vehicles you have reviewed thus far. Also I am pretty sure its the British who started using the control knob first, not the Germans.I don't see how this article was more than 3 pages for a tech site. I don't think anyone here cares about the case design as long as the internal components are good.
  • 0 Hide
    tuanies , March 1, 2014 9:55 PM
    Quote:
    Definitely the best technology package for the vehicles you have reviewed thus far. Also I am pretty sure its the British who started using the control knob first, not the Germans.I don't see how this article was more than 3 pages for a tech site. I don't think anyone here cares about the case design as long as the internal components are good.


    I believe iDrive may have been first. I don't know of any British Car that uses a control knob for the navi.
  • 0 Hide
    palladin9479 , March 2, 2014 6:07 AM
    Haha the Equus line is fairly population out here, and it's been around for a while. The two cars domestic cars that scream "I'm rich" are the Equus and Chairman. This is just them trying to bring them to the US that's all.
  • 0 Hide
    Lutfij , March 2, 2014 7:03 AM
    From almost every angle I see this car, it always reminds me of the Toyota Crown from its elegant exterior all the way to flushed angular designs.I still chalk this up as a really good production from a company like Hyundai.
  • 1 Hide
    tuanies , March 2, 2014 7:15 AM
    Quote:
    Haha the Equus line is fairly population out here, and it's been around for a while. The two cars domestic cars that scream "I'm rich" are the Equus and Chairman. This is just them trying to bring them to the US that's all.


    Yea, it took them long enough to bring the Equus over here. I believe the KDM Equus still has the 4 seat configuration with fridge in the back? The Chairman is an interesting car with its Mercedes powertrain. But, how do you say SsangYong? Is it just pronounced as it would without the extra S at the beginning?

    Quote:
    From almost every angle I see this car, it always reminds me of the Toyota Crown from its elegant exterior all the way to flushed angular designs.I still chalk this up as a really good production from a company like Hyundai.


    Ah the Toyota Crown. I love the 80s and 90s version so much.
  • 0 Hide
    tuanies , March 2, 2014 7:15 AM
    Quote:
    The Equus has a TEN-year 100,000-mile powertrain warranty (not seven-year).


    Fixed, thanks for pointing that out.
  • 1 Hide
    Lutfij , March 2, 2014 7:21 AM
    I think the Crown's are what set Toyota apart besides their Lexus' in the Luxury Division.
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