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A Solid Luxury Vehicle The Competition Should Fear

2015 Hyundai Genesis Sedan: Android, Atom, And More
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Hyundai has done an outstanding job with the second generation Genesis sedan. When we first drove the Hyundai Equus Ultimate, we felt it was a good vehicle that needed more refinement to compete with the luxury marques. For Hyundai’s first attempt, the first generation rear wheel drive sedans weren't too bad, but more or less competed on value. We expected the company would learn and create something excellent with the second generation. It did not disappoint, and Hyundai has created a legitimate competitor to other luxury marques.

The fully-loaded Genesis sedan with the Ultimate package has a very nice interior. The real wood and aluminum with soft touch surfaces look and feel great. We reserve judgment on the lower trim models until we can experience them first-hand, but so far we like what we see inside the sedan. We wish Hyundai had the base model 8-inch Android-based system on hand for us to play with, but that'll have to wait for another day. The hardware specs and preliminary preview we saw at CES 2014 showed promise.

Stepping up to the DIS 2.0 9.2-inch system is an interesting upgrade. We usually enjoy control knob interfaces, but Hyundai’s ergonomics lag behind the Germans. At least it’s still a touch a screen. Nevertheless, when compared to say Jaguar, we definitely prefer Hyundai’s GUI and control interfaces. Performance of the Intel Atom E660T in the DIS 2.0 is quite respectable. We didn’t get a chance to run our usual benchmarks due to time constraints but felt it was comparable to the Hyundai Equus that we just reviewed.

In terms of driver assistance features, Hyundai has an excellent suite. Adaptive cruise control with lane keep assist makes the new Genesis a semi-autonomous vehicle that can steer and regulate its own speed, to a certain extent. The haptic feedback steering wheel provides subtle feedback for the blind spot monitor and lane assist system without obnoxious sounds. Hyundai’s full color HUD is still world’s ahead of what Lexus uses and is comparable to the German brands.

As for powertrains, the new ECU tuning on the Genesis makes the car much better to drive for a daily commute. It’s down on horsepower, but the power band shift to lower end power helps the heavy vehicle move better. If we had to pick between the V6 and V8, our choice would be the V6. The V8 is nice, but the V6 does the job, returns better gas mileage, and the lighter overall weight makes it more entertaining as well.

Overall, the 2015 Hyundai Genesis sedan is fantastic. The company shows that it has what it takes to create a good luxury sedan that can compete with the big boys. Heck, I believe Hyundai has eliminated the need for the Lexus GS350 to exist, and can easily encroach into Mercedes-Benz territory. A loaded Genesis V6 sedan with the Ultimate Package rings in at $49,000. At that price you get a vehicle that drives well, is comfortable and quiet, features excellent interior materials with real wood and aluminum, has a smooth yet engaging motor, and semi-autonomous driving capabilities.

In comparison, the Lexus GS350 starts at $47,700 while Mercedes asks $51,400 for the E350, and that’s just the base model with a fraction of the features. Getting the Mercedes E350 up to the same content level as the Genesis brings the price quickly up to $65,475, which is nearly a $16,500 difference, or the equivalent cost of a subcompact car. The Lexus isn’t much better at $59,368 for the GS350 F-Sport that still doesn’t have comparable driver assist features or a HUD.

Unless you really care about the badge, Hyundai makes a very compelling reason to cross shop the new Genesis sedan. I used to be one of those buyers in my younger years, but Hyundai is doing a great job of swaying me with each new vehicle that I drive. Given the choice between a loaded Genesis V6 HTRAC with the Ultimate Package and an equivalent-equipped Mercedes E350 4Matic, Lexus GS350, Audi A6, or even BMW 535xi, I can’t think of a single compelling reason that couldn’t be solved with the purchase of a used Mazda Miata or Honda S2000 using the price difference. The 2015 Hyundai Genesis sedan is a truly solid car with a lot of useful tech goodies, and it has more performance than most people need for their daily commute.

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  • 3 Hide
    s3anister , April 7, 2014 1:01 AM
    I can't be the only one that gets disappointed when a new article is posted and it turns out to be a car...
  • -1 Hide
    danwat1234 , April 7, 2014 1:05 AM
    They should make a hybrid version with a powerful electric motor to boost acceleration and to regen with and start/stop the engine with.
  • -3 Hide
    blackmagnum , April 7, 2014 2:13 AM
    I can't get over to being interested in a product that is a hobo's Bentley wannabe. Thanks A.T.H.
  • -1 Hide
    JOSHSKORN , April 7, 2014 3:08 AM
    <yawn> Call me when they start making cars that run on photosynthesis, so we can do away with gasoline and make Al Gore shut up about Global Warming.
  • 1 Hide
    Flicules , April 7, 2014 4:57 AM
    I have become a little dissapointed lately with you guys covering only spaceships instead of more down-to-earth cars(price wise). I really doubt that a guy who affords an A8, a Bentley or this Hyundai really bothers to check reviews on the internet...It's nice to get a taste of the future...but a balanced mix would be better i think. Feels a bit like Top Gear :D 
  • -2 Hide
    Avro Arrow , April 7, 2014 6:56 AM
    Strange car. Looks like an Aston Martin from the front and a Hyundai Elantra from the rear. One big mistake they made is they really overdid that fake wood paneling. That "wood dashboard" is hideous. It looks like it belongs in a Jeep Wagoneer.
  • 1 Hide
    tuanies , April 7, 2014 7:04 AM
    Quote:
    They should make a hybrid version with a powerful electric motor to boost acceleration and to regen with and start/stop the engine with.


    The problem with Hybrids on big vehicles is there's very little benefit. The next review will be of the Lexus LS600hL and the fuel economy is only about 2MPG better in the city but 1MPG worse on the highway, at the cost of 2 Equus'.

    Quote:
    I can't get over to being interested in a product that is a hobo's Bentley wannabe. Thanks A.T.H.


    Judging by that, anything in that $50k range is a hobo's Bentley.

    Quote:
    I have become a little dissapointed lately with you guys covering only spaceships instead of more down-to-earth cars(price wise). I really doubt that a guy who affords an A8, a Bentley or this Hyundai really bothers to check reviews on the internet...It's nice to get a taste of the future...but a balanced mix would be better i think. Feels a bit like Top Gear :D 


    Interestingly enough, the GT-R, A8L, Equus and Bentley are the stories where there was someone that chimed in saying they owned one. But that's where there's all the advanced in-car tech. While I have come across lesser cars, there's not enough tech or new features from another model for a complete story. I do plan on having a quick story on the new WRX/STI, Fiesta ST, and eventually Mazda3. However, I believe the next round of updates to compact and subcompact cars should bring new tech that will be worth covering. We're working with vehicles on a 5-year development cycle so what was new 5-years ago is what shows up for production.

    We will also start a project car series as well with my new 2014 Mazda5 Sport 6MT that I'm working to upgrade with whatever bits of tech I can get my hands on from the aftermarket.

    Quote:
    Strange car. Looks like an Aston Martin from the front and a Hyundai Elantra from the rear. One big mistake they made is they really overdid that fake wood paneling. That "wood dashboard" is hideous. It looks like it belongs in a Jeep Wagoneer.


    That wood paneling is actually real matte wood. Its porous and treated.
  • 1 Hide
    ubercake , April 7, 2014 9:14 AM
    There's high-tech gadgetry going on all over this vehicle, but I always find it funny when auto companies throw in an analog clock to take up some space on the center console (in addition to the digital clock up in the main display). I guess if you never learned to read a digital clock you can always fall back on your analog clock reading skills? Personally, I'd prefer some iteration of a sundial in place of an analog clock.
  • -2 Hide
    BranFlake5 , April 7, 2014 2:22 PM
    Nope! This is not a luxury car of my taste. I'd buy an Audi A4 Quattro before even considering this thing. Heck, I'd buy a Tesla for a bit more.
  • 0 Hide
    g-unit1111 , April 7, 2014 3:22 PM
    Quote:
    There's high-tech gadgetry going on all over this vehicle, but I always find it funny when auto companies throw in an analog clock to take up some space on the center console (in addition to the digital clock up in the main display). I guess if you never learned to read a digital clock you can always fall back on your analog clock reading skills? Personally, I'd prefer some iteration of a sundial in place of an analog clock.


    Yeah I've always thought that's kind of random too. Let's put the highest tech you can possibly imagine in a car, charge $50K for it, then it's put a 10 cent time piece in the center of the dashboard. :lol: 
  • 0 Hide
    tuanies , April 7, 2014 3:28 PM
    Quote:
    Quote:
    There's high-tech gadgetry going on all over this vehicle, but I always find it funny when auto companies throw in an analog clock to take up some space on the center console (in addition to the digital clock up in the main display). I guess if you never learned to read a digital clock you can always fall back on your analog clock reading skills? Personally, I'd prefer some iteration of a sundial in place of an analog clock.


    Yeah I've always thought that's kind of random too. Let's put the highest tech you can possibly imagine in a car, charge $50K for it, then it's put a 10 cent time piece in the center of the dashboard. :lol: 


    Yea, for some reason analog clock = classy. At least there's a digital read out now.
  • -1 Hide
    clownbaby , April 7, 2014 8:50 PM
    yawn. Now Tom's removes critical comments. Have fun driving your hyundais.
  • 0 Hide
    ubercake , April 8, 2014 3:51 AM
    Quote:
    Quote:
    Quote:
    There's high-tech gadgetry going on all over this vehicle, but I always find it funny when auto companies throw in an analog clock to take up some space on the center console (in addition to the digital clock up in the main display). I guess if you never learned to read a digital clock you can always fall back on your analog clock reading skills? Personally, I'd prefer some iteration of a sundial in place of an analog clock.


    Yeah I've always thought that's kind of random too. Let's put the highest tech you can possibly imagine in a car, charge $50K for it, then it's put a 10 cent time piece in the center of the dashboard. :lol: 


    Yea, for some reason analog clock = classy. At least there's a digital read out now.


    I have to think it's something to do with common center console design. They just don't know what to do with the space. I saw the same thing in a higher-end town and country mini-van.

    I like the Hyundai warranties. You can't beat them. I wish more auto companies were doing this. Heck, my $250 PSU has a longer warranty than most $50K cars.
  • 1 Hide
    tuanies , April 8, 2014 7:48 AM
    Quote:


    I have to think it's something to do with common center console design. They just don't know what to do with the space. I saw the same thing in a higher-end town and country mini-van.

    I like the Hyundai warranties. You can't beat them. I wish more auto companies were doing this. Heck, my $250 PSU has a longer warranty than most $50K cars.


    Its because analogue clocks are associated with classiness / luxuriousness. Hence why the T&C has the clock but the Dodge Caravan with a similar dashboard does not. I just find it extremely obnoxious when they use a infotainment linked analogue clock (ie the time is set by the infotainment system) but eliminate a digital readout completely. Sure it looks nice, but I'd like my clock in digital so I can quickly read it while driving and not have to play the guessing games with quick glimpses.
  • 0 Hide
    ubercake , April 8, 2014 7:53 AM
    I think I see what your mean, but if they were going for "classy" clock, it wouldn't have numeric markers of any kind. The analog clocks in these vehicles look cheap; kind of like what you'd see on grandma's old wind-up alarm clock.
  • 0 Hide
    jimbo2e371 , April 8, 2014 1:06 PM
    Having driven the earlier version... I found the power and acceleration to be quite good. The leather seats however needed some side supports... if you put it into a corner hard, your butt was trying to slide across the seat. For the price and the warranty, this is a nice car.Hyundai's design shop is turning out some nice, if not interesting stuff. With the prices and the warranty being what they are... I will be giving them a serious look when I add a car for my son.
  • -1 Hide
    jaquith , April 9, 2014 12:50 PM
    I purchased a 2014 E350 for my daughter and you want to compare it to a Hyundai?! Okay they both have 4 doors, 4 wheels, trunk and a hood .. end of comparison. Once you get behind the wheel and drive it out the parking lot you'll quickly realize the differences, not to mention if you have the misfortune of an accident.

    The Hyundai's are fine cars, but so are Porsche, Bentley, Rolls, Lamborghini, Bugatti, etc and comparing them is nearly ridiculousness and each has its markets. I recall a review on my old 500SL and them complaining it was 15 MPG; like spending (then) nearly a $100K for a convertible (2nd car) sports car I or anyone gives a crap!
  • -1 Hide
    redgarl , April 9, 2014 12:52 PM
    Can Toms stick to hardware...? If I want a car review, I would look for an opinion of someone else than a geek.
  • 1 Hide
    tuanies , April 9, 2014 1:11 PM
    Quote:
    I purchased a 2014 E350 for my daughter and you want to compare it to a Hyundai?! Okay they both have 4 doors, 4 wheels, trunk and a hood .. end of comparison. Once you get behind the wheel and drive it out the parking lot you'll quickly realize the differences, not to mention if you have the misfortune of an accident.

    The Hyundai's are fine cars, but so are Porsche, Bentley, Rolls, Lamborghini, Bugatti, etc and comparing them is nearly ridiculousness and each has its markets. I recall a review on my old 500SL and them complaining it was 15 MPG; like spending (then) nearly a $100K for a convertible (2nd car) sports car I or anyone gives a crap!


    It competes with the E350. And at the same price, the Hyundai has real wood, higher quality leather, more driver's assistance / safety features, and I'm sure the chassis is reinforced and just as safe as the E350. I've driven an E250 Bluetec with a bunch of options. Its a great car, but it wasn't $15k better (MSRP was about $64k iirc).
  • 0 Hide
    jaquith , April 10, 2014 8:09 AM
    Quote:
    It competes with the E350. And at the same price, the Hyundai has real wood, higher quality leather, more driver's assistance / safety features, and I'm sure the chassis is reinforced and just as safe as the E350. I've driven an E250 Bluetec with a bunch of options. Its a great car, but it wasn't $15k better (MSRP was about $64k iirc).

    Then you're comparing some base model Bluetec MB with vinyl (MB TEX) seats to leather. The DISTRONIC PLUS® with Steering Assist is a car that you need to test drive on an optioned E350 - http://techcenter.mercedes-benz.com/_en/distronic_plus_steering_assist/detail.html
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