
That the latest-generation cards are at the top of this chart speaks volumes about the technologies used by both AMD and Nvidia to reduce the power use of even their highest-end hardware.
Although Nvidia’s GeForce GTX 690 doesn’t fare particularly well overall, it is the second-most power-friendly solution amongst the dual-GPU configurations, just behind two GeForce GTX 680s in SLI.

AMD really struts its stuff when your displays go to sleep. Its ZeroCore technology allows two Radeon HD 7970s to use as much power as one GeForce GTX 680 at idle. And whereas the dual-GPU AMD setup sheds 20 W right off the bat, GeForce GTX 690 is only able to drop 3 W in the same situation.

Each GeForce GTX 680 is rated with a 195 W maximum board power. Each Radeon HD 7970 is rated for 250 W. The GeForce GTX 690’s board power is set at 300 W.
It makes sense, then, that it’d use less power under load compared to twin GeForce GTX 680s. Two Radeons in CrossFire are noticeably more egregious power consumers. Even the GeForce GTX 590 averages higher use than the new GeForce GTX 690.
Truly, this is where the Kepler architecture’s emphasis on performance/watt shines. It would have been nice to see Nvidia spend more time cutting power at idle, like AMD, given the majority of time we spend not gaming. However, the savings under load are certainly impressive.
- GeForce GTX 690 4 GB: Hands-Off The Magnesium, Pal!
- Overclocking And Tessellation Performance
- PCI Express 3.0 And What Of GK110?
- Test Setup And Benchmarks
- Benchmark Results: 3DMark 11 (DX 11)
- Benchmark Results: Battlefield 3 (DX 11)
- Benchmark Results: Crysis 2 (DX 9 And DX 11)
- Benchmark Results: The Elder Scrolls V: Skyrim (DX 9)
- Benchmark Results: DiRT 3 (DX 11)
- Benchmark Results: World of Warcraft: Cataclysm (DX 11)
- Benchmark Results: Metro 2033 (DX 11)
- Benchmark Results: Sandra 2012 And LuxMark 2.0
- Noise And Temperatures
- Power Consumption
- GeForce GTX 690 4 GB: Beauty Isn’t Always Practical
6990 aren't that hard to find. Back in January before the 7000 series came out, you could easily pick one or two up. I am pretty sure in 6 month, the 690 will be easy to grab.
Also the design of this reminds me of my old leadtek 5900
http://www.ixbt.com/video2/images/gffx-27/leadtek-5900lx-front.jpg
GTX 590 launch...
GTX 580 launch price: $500
GTX 590 launch price: $700
Difference: 140%
Now today GTX 690 launch...
GTX 680 launch price: $500
GTX 690 launch price: $1000
Difference: 200%
So, is it just me or is nVidia really gouging on the price here?
Why the hell else would they be charging an additional 43% more than their last dual GPU launch while using less silicon?
Come on AMD, we really need some more competition here.
The only use case for that much graphics hardware is excessively high multi monitor resolutions like 6k x 2k in 3d. AMD doesn't need to invest in new PCB designs to make a dual cpu GCN chip yet because the demand is so low.