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Seagate is the only hard drive manufacturer that offers hard drives in all product categories. The Barracudas target the 3.5” desktop mainstream, the Cheetah is the 3.5” offering for servers, Momentus 2.5” aims for notebooks and the Savvio 2.5” are for servers. The DB, SV and LD series are drives for consumer applications. And there is a 1.8” drive called Lyrion, which might not get a successor. Only few years ago, Seagate acquired Maxtor, which helped it become the market leader, while others, such as Samsung and WD, are gaining ground.
Western Digital is more conservative, as it focuses on niches, but moves carefully and strategically within conventional form factors. As a consequence, WD doesn’t want to deal with any drives at 1.8” or smaller sizes. It has been a major player in the 3.5” space and it went into the 2.5” arena, but it typically isn’t first to market when it comes to introducing new technologies such as perpendicular magnetic recording (PMR). Its efforts went into the Scorpio 2.5” mobile drive series and the new entry-level server 2.5” VelociRaptor, which helped to both increase market share and gross margin. The Green Power series also was the first of its kind and WD is expected to re-enter the enterprise market soon.
Hitachi had offered drives for all important markets, but it pulled out of the 1.8” sector. Deskstar is its 3.5” family, while Ultrastar is the name of the 3.5” and 2.5” server drives. You’ll find mobile 2.5” drives under the Travelstar brand and consumer drives are called Cinemastar. Endurastar is a 2.5” line for applications requiring better robustness. Hitachi and Seagate are the only two manufacturers that build all components on their own.
Samsung has made impressive steps, as it came from nowhere to position itself as a growing player right after Hitachi. It started with 3.5” drives and added 2.5” drives to its portfolio. Unlike the bigger players, Samsung is focusing on 1.8” and 1.3” drives as well. All drives are called Spinpoint, with the suffix determining the particular family: F1 represents the terabyte 3.5” drive, MP2 is the performance 2.5” notebook drive, etc.
Fujitsu pulled out of the 3.5” desktop market years ago, and has been focusing on 3.5” and 2.5” server drives, as well as 2.5” mobile drives. The firm is quick to release new mobile hard drives, but it stays away from niche solutions. Its product names are cryptic, though.
Toshiba does not offer any 3.5” drives and no server drives. Instead, the Japanese drive maker caters to mobile drives in the 2.5” and 1.8” sizes.
Who is Who: Who Builds Which Component?
Not all hard drive makers are created equal. Some of them build all components on their own and control the entire supply chain. Others only build some of the parts and hand over the designs to other vendors who provide the components. Seagate has full control of its component supply. Fujitsu and WD are close. Toshiba designs all parts, but has to purchase them from other suppliers. To our knowledge, Samsung is in the process of assuming better control of the process.
Editor’s Note: A reader named York correctly points out that Western Digital purchased Komag some time ago and is now able to manufacture its own drives. The purchase happened around the same time as Hitachi’s seminar, which explains the inaccuracy in its chart.
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Cannot wait to get my hands on at least a 1TB or 2TB, 10TB's mother of god, imagine all the games i can store on that. Still running my old Seagate 120GB's in my PC =(.
Sure,....games.
You talk about harddrives like they are the only storage media offered. DVD's are and soon blueray or equivalent will be the cheapest form of storage, much more then future conventional HD's. As far as flash media is concerned, the smaller SSD's (up to 32gb) have significant performance. The write speed on my Asus 901 is faster then on my 150gb Raptor. I honestly believe that people will come to their senses, convert to SSD's and use large format DVD/Bluray media for storing all their "tv shows, photos, etc".
DVD+DL is what I'm currently using to archive large amounts of data that I won't be using for a few years. I'll eventually move it to dual-layer Blue Ray discs when it won't require me to sell a kidney on the black market. At $150 for a TB I can't wait to see how much more the prices will slide this month when Seagate's 1.5TB drives debut.
Good article and THG even included the future capacities I was looking for!
But what about holographic memory? I was reading about this for years. Will these come or has normal hard-drives reached the performance & capacities holographic memory promised?
You talk about harddrives like they are the only storage media offered. DVD's are and soon blueray or equivalent will be the cheapest form of storage, much more then future conventional HD's. As far as flash media is concerned, the smaller SSD's (up to 32gb) have significant performance. The write speed on my Asus 901 is faster then on my 150gb Raptor. I honestly believe that people will come to their senses, convert to SSD's and use large format DVD/Bluray media for storing all their "tv shows, photos, etc".
DVDs are too small and time consuming to store all what a modern hard drive can. And a blueray burner still is expensive and will be for quite some time. and a Hard drive is safer to store data it.
By the time a 10TB HDD comes out the games will be half a TB so I am gonna say you will be able to get the same amount of games on it that you have on your current drive. I remember thinking the same thing about my first 6.4 GB hard drive. As the storage space shoots up so will file sizes, the same goes with everything, in six years windows went from 1.5 GB to 15 GB for just the install, I assume that the OS will be huge. The more space we have the more software writers will take.
By the time a 10TB HDD comes out the games will be half a TB so I am gonna say you will be able to get the same amount of games on it that you have on your current drive. I remember thinking the same thing about my first 6.4 GB hard drive. As the storage space shoots up so will file sizes, the same goes with everything, in six years windows went from 1.5 GB to 15 GB for just the install, I assume that the OS will be huge. The more space we have the more software writers will take.
Now as much as i'd like say your right, your right to a certain degree. MMO's in general as i've noticed have been the big hitters with AOC taking up what 40-60gb's. General games like UT3 and COD4 take around 6 to 8gb's. Most of other games take around 1 to 3gb's, steam around 12gb's but that has a shit storm of games. I do not see a general game going past 10 to 20gb's maybe until after 2010 possibly. But you never know, i just hope games do not get that big i am already struggling with my 120gb.
By the time a 10TB HDD comes out the games will be half a TB so I am gonna say you will be able to get the same amount of games on it that you have on your current drive. I remember thinking the same thing about my first 6.4 GB hard drive. As the storage space shoots up so will file sizes, the same goes with everything, in six years windows went from 1.5 GB to 15 GB for just the install, I assume that the OS will be huge. The more space we have the more software writers will take.
I believe you are correct , game will be massive in 5 -1 0 years time , like TB size ..
I would love to see how they will be MARKETING those 50TB hard drives of the future, when you plug it in and Windows only reports back 45.47TB of free space...
The larger the capacity, the larger the difference is between using ^2 and ^10, and until hard drive manufacturers make the change, hard drive manufacturers will continue to rip customers off.
It's also interesting to see they make no mention of any PERFORMANCE improvements whatsoever, but only rant on endlessly about increasing capacity.
Sata III has an interface bandwidth of 600MB/sec and is already being rolled out. How about developing a drive with throughput that can effectively USE that bandwidth???
"5,400 RPM initially died out because 7,200 RPM spindle speed offered much better performance with only a little trade-off in performance."

I think you gots'a typo there.
I must say, that you guys have been writing some of the best hard drive articles I have ever read. I usually get irritated by the obfuscation and deliberate misrepresentation (and sometimes just plain ignorance) that normally accompanies such reviews. I use to be in the hard drive industry and was taught hard drive tech by one of the original IBM engineers. ( The first thing I did when I got home from the first day of class was to back up my data!) Hard drives are absolutely amazing as is your coverage of them
I'm glad that I have began researching my next big build by starting here. I had pretty much given up on review sites as pandering to gamers and dismissing everyone else as irrelevant, sometimes insultingly so. [ I could not believe the way another review site responded to a reasonable comment/question by one of the biggest names in his field. The reviewer pretty much disqualified himself by expressing an opinion that displaying complete ignorance of the total breadth of the area under discussion. Kinda like telling a German Brewmiester that Old Style is the only "worthy" beer and everything else is overpriced swill.]
Your coverage of other areas is also of the highest quality and most helpful, even for seasoned pros. You've managed to answer most of the questions I have had about the latest hardware developments, Thanks!
BTW, can't wait until SSD becomes humanly aforable.
NATIVE COMMAND QUEING Is BIG Deal to Shop FOR. Unless you setting Up Multiple systems with same make/model, usually, Native Command queing is Needed, like automatic defragging, it just is functioning needed capability for proper system function.
HYSICIAN THOMAS STEWART VON DRASHEK M.D.
Signed
I completely agree with Luscious. Hard drive manufacturers are focusing on capacity and not speed. That really pisses me off. I find it ironic that we've been able to get processors with speeds that would have been considered supercomputer speeds years ago and yet we're still waiting for Photoshop to load it's plethora of plug-ins and font checks because we're using magnetic spinning discs - essentially a bloated turntable-like technology. I would gladly sacrifice my 500GB hard drive space for a flash drive of 64GB just so I wouldn't have to constantly wait for programs to open and do disc I/O. This article doesn't mention that by using 10TB of disc space, you risk the chance of catastrophic data loss without any backup, which would be essential with that much space. I've had so many hard drive crashes that I consider them only a temporary storage solution. I would NEVER store my wedding pictures, taxes, or essential data on a hard drive without having another drive as backup and DVDs as a final backup. Lastly, this article doesn't point out alternative technologies other than SDD drives. Isn't someone working on making faster hard drives that can actually keep up with processors and RAM? There's gotta be some university crew out there that's researching something that would destroy magnetic discs as a useful solution to data storage. I finished reading this article and just wanted to scream knowing that I'll have to use slow, unreliable magnetic discs for another 10 years. I can store lots of pictures and movies, but I'll still have time to wash my dishes, fold my clothes, make dinner, and maybe run a few errands waiting for version 9 of Windows to load when these 10TB discs finally come out...
What bugs me is how slow even the fastest basic drive is.
I recently bought a 1tb Samsung F1, supposed to be the/one of the fastest standard drives available, and partition copied to it, vista ran like it was encased in jell-o basically, from being a fast 2x3ghz gaming system, to feeling like a slow years old laptop.
I've been using 2x36gb raptors for FOUR years now, isn't it about time new hardware is faster?
A couple of minor errors that might have slipped through the editors (no biggie - I make those when I'm sleepy all the time)
page 2
hitachi row in portfolios column isn't filled
page 6
blah blah blah "offered much better performance with only a little trade-off in performance."
I didn't read all the comments but did anyone suggest putting a bunch 1.0's together in a raid configuration and have it fit in a 5.5 inch bay with it's own raid controller built in? so that the OS would see it as a single drive.
Unfortunately, we're not going to see much performance change in anything, so long as the marketing / technological metering of advancements continues. They (manufacturers) are for long projected product runs and then decide how they are going to potentially meter them out based on the market and competitor's offerings. Nobody is suddenly going to release some uber drive that destroys everything in the fray.... why do that? It's a quick-buck profit plan Vs metering it out and just staying slightly ahead of the next guy. That's the major problem with overt-capitalism: it stifles major innovations and creates a market for metered technology = LARGER and LONGER term profits...
In essence, it's manufacturer's profit strategy Vs consumer demands/needs. Both are in direct conflict with each other per se. IMHO/E
The problem arises when we get to situations where content is starting to conflict with that metering: as mentioned earlier about ever increasing game/application size AND loading speeds. CPUs are far beyond what the avg consumer needs, or will ever need atm. GPUs are catching up, but it's (mult-icore sector) largely hindered by inept programming/lack of coding to take advantage of SMT/multi-core hardware. Yeah they can increase bus speed all they want as a future predictor or buffer for hardware to catch up… but if the metering pace continues as it has been, I’ll still be using dual 36GB raptors Vs shelling out 100% more in cost for as little as (or less!) 10-15% performance increase… frankly an extra 10-30seconds load/burst/sustained transfer time is NOT worth $100 (or more) in my opinion for a “new” drive… 5mintues, now that is eye-catching performance. People are being conned into paying 100-200% for new drives, only to reap meager double-digits in seconds of “performance.”
All of this push is also leading to some of the WORST and unreliable drives I’ve ever seen… now you’re lucky to get a large drive (400GB+) that isn’t full of failing sectors and or complete drive failures Vs my old 850MB WD Pata which STILL works fine today. I’ve had at least 5 “newer” (since the 13.5GB GXPs) fail on me, leaving huge gaps in my data’s life GONE perm—once DURING a dang backup!!!
At the rate of technological progress now—I won’t be buying anything new until absolutely necessary. The gamer bug (addiction) is not going to have me going out and spending a fortune for very miniscule performance increases… many are just baseline requirements to even play certain games *coughcrysiscough*: A waste of money in my opinion… ciao.
To me, this was a puff piece. These guys are rationing us along on old tech because they can sell 2x as many units when they keep the capacity at 1/2 of what can easily go to market next week. They're just streetcorner pushers.
Give me a laptop that can be a complete storage solution with just its swappable bay, and I can finally cut the cord from this sham market. For backup, all anyone really needs is a faster spindle speed for the transfer rate, and 1TB in a 2.5" form factor. No less, no more. Until then, laptop owners are stuck coming back to the pushers for more, with box-and-cord as their ball-and-chain.