The Monsieur is a modern-day machine, able to constantly make use of Web-based information, not just mechanically pour drinks like some made-for-TV robot. For instance, the consumer version comes with 12 different theme packages, like Cigars, Sports, Tiki Bar, Girls Night Out (as if). The team has yet to create the "my wife left me" theme.
The software tells you what ingredients you need and what positions to put them in to make use of the corresponding theme. Givens says Monsieur even has relationships with various retailers, like BevMo, where you can set up an account and have the ingredients delivered to your home.
The Monsieur display describes each drink, with a picture, and provides the beverage's history. The software team built an algorithm that lets you set the strength of the drink, from light to BOSS, moving in 10% increments. Of course, you can make virgin drinks as well.
Purportedly, the software learns your tastes, the drinks you like, and the time of day you drink. It makes recommendations. There's a filter screen that lets you scroll through ingredients and taste desires (vodka, rum; tart, citrus) to find a drink that matches. You can also let the system simply surprise you, say if you're vision is too blurred to make a coherent choice on your own.
A mobile app (iPhone or Android) lets you order from your phone. This is something that you might want to do, say, on the ride home from work or at a party. Doing so puts your order in a queue, and you can pick up your drink when you're damn well ready for it. The mobile app includes all of the features of the Monsieur system, with full cocktail lists, descriptions, recommendations, and filters.
But Monsieur also has a drinking responsibility feature. Here, you choose your gender and your weight, and as you order drinks it tracks your consumption, including the alcohol level of your drinks, and lets you know your likely blood-alcohol level. From there, it provides direct links to Uber, or to taxis. I suggested putting a breathalyzer right on Monsieur, but Givens and Judge just laughed nervously.
You can also share the fact that you're drinking something on a social network, right from the app, and establishments that use Monsieur can even structure the social share around their business ("Downing Sex At The Beach @TomsBar")