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Casual games market belongs to middle-aged women
September 29, 2006 – 3:10 PM
Video games, which have become intensely closely related to teenage and twenty-something males, are not as gender specific as the societal norm makes them out to be, according to studies from two game publishers. RealNetworks, Inc, and PopCap Games, who specialize in the growing market of "casual games", said that their target audience, casual gamers, is dominated by women. According to them, 70 percent of casual gamers are females over the age of 40.
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