It does split the power distribution to some extent but without perfect testing, assume that the card can and will draw upto the 75w max, otherwise they'd have just put a molex plug there instead or the old floppy dongle if much of the power was drawn through the pcie slot. So it's at least @50w on the pcie 6pin out of that 90w.
Also, 75w isn't actually correct, it's an assumed standard. Each pin is rated at 5A, so a full 10A can be drawn on a 6pin, that's 120w in reality. Same goes for an 8pin, that has 3x 12v pins, @180w possible.
That's exactly how the radeon R9 295x2 is able to draw its 400w+ from 2x 8pin and a 90w pcie, a realistic max of 450w, not the standardized 375w.