Alienware AW2726DM 27-inch QHD 240 Hz QD-OLED gaming monitor review: A price breakthrough for desktop OLED

A 27-inch QHD 2560x1440 240 Hz QD-OLED gaming monitor with Adaptive-Sync, HDR10, and wide-gamut color, for $350?

Alienware AW2726DM
Editor's Choice
(Image credit: © Tom's Hardware)

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The AW2726DM includes 11 picture modes with Standard being the default option. You can calibrate grayscale with two-point precision in Custom Color, which is where I ran my tests.

Grayscale and Gamma Tracking

My AW2726DM sample looked a little green out of the box with visible errors at 50% brightness and higher. You can just see the tint in test patterns or in neutral content like hockey games or black and white video. Gamma tracks almost perfectly to the 2.2 reference. That’s a good thing because there are no additional gamma presets.

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I only needed to adjust the RGB gains to achieve perfect grayscale tracking. All errors are below 1dE, which is reference level. Gamma got a tad darker because I could only reduce the RGB sliders; they start at their maximums. Picture quality is visibly improved after these adjustments.

Comparisons

OLEDs are generally good out of the box so the AW2726DM’s 4.15dE score is a bit below average. In practice the error isn’t too obvious, but it is visible, so I recommend calibration. Adjusting just the RGB gain sliders made a significant improvement both measurably and visually. It’s impressive that 0.56dE is only good enough for fifth place here. That speaks highly to OLED’s quality and precision as a display technology.

In the gamma test, the AW2726DM maintained a tight 0.17 range of values from highest to lowest. The actual average of 2.25 equates to a 2.27% deviation from 2.2. This is excellent performance.

Color Gamut Accuracy

Our color gamut and volume testing use Portrait Displays’ Calman software. For details on our color gamut testing and volume calculations, click here.

The AW2726DM has solid out-of-box color accuracy with a 2.5dE result. You can see the bonus color in red and green, which are oversaturated when referenced to DCI-P3. The points are linear in progression, which keeps all hues looking natural and finely detailed. No picture information is clipped.

Calibration makes a slight difference in the chart with secondary colors closer to their hue targets and a bit more saturation in general. This is a good thing. The picture, like all good OLEDs, looks stunning. I noted that the AW2726DM does not include an sRGB mode. You’ll be enjoying its large color gamut for all content, SDR and HDR alike.

Comparisons

Like the grayscale test, OLED displays excel in the accuracy department, and the AW2726DM is no different. Its final score of 1.74dE means there are no visible errors. It is oversaturated but in a good way. No one will say that it is too colorful. In the volume test, it scores slightly above average for Quantum Dot screens with 111.51% coverage of DCI-P3. Anything over 100% is good, which makes the AW2726DM really good. There is no sRGB mode, so that coverage is a whopping 165.33%. You can’t use it for critical work unless P3 is the reference.

Test Takeaway: The AW2726DM is a tremendously colorful monitor with reasonable out-of-box accuracy and excellent results after calibration. I recommend an adjustment for the best picture. It has higher-than-average color volume but no sRGB mode. It’s fine for critical applications, as long as P3 is the goal.

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Christian Eberle
Contributing Editor

Christian Eberle is a Contributing Editor for Tom's Hardware US. He's a veteran reviewer of A/V equipment, specializing in monitors. Christian began his obsession with tech when he built his first PC in 1991, a 286 running DOS 3.0 at a blazing 12MHz. In 2006, he undertook training from the Imaging Science Foundation in video calibration and testing and thus started a passion for precise imaging that persists to this day. He is also a professional musician with a degree from the New England Conservatory as a classical bassoonist which he used to good effect as a performer with the West Point Army Band from 1987 to 2013. He enjoys watching movies and listening to high-end audio in his custom-built home theater and can be seen riding trails near his home on a race-ready ICE VTX recumbent trike. Christian enjoys the endless summer in Florida where he lives with his wife and Chihuahua and plays with orchestras around the state.

  • coolitic
    Does this incorporate Samsung's new "QuantumBlack" coating?

    Because I don't see any mention of black-level raise, which is a significant problem on QD-OLEDs. That's something that should certainly be measured as part of reviews, at least for QD-OLEDs.
    Reply
  • Anton_Godlike_Gaming
    The problem is, all the "forced" Dell software that comes with it...
    Reply
  • cknobman
    This almost makes me wish I needed a new monitor right now.
    I think if this was 32 inches at $399 that would have gotten me to bit.
    I really like the 32 inch size.
    Reply
  • Elrabin
    Anton_Godlike_Gaming said:
    The problem is, all the "forced" Dell software that comes with it...
    Forced how? I got the AW3423DWF about 3 years ago and haven't installed anything on my PC to make it work?

    You can optionally install the Dell monitor software for window management, but the Windows 11 one works fine.

    If you're talking about the OSD, why? All monitors have onscreen display menus.
    Reply
  • Anton_Godlike_Gaming
    If you've never installed it intentionally, bravo. Check your hidden folders and non-hidden ones. All Alienware devices install telemetry & controls in the background - thanks to Microsoft.
    Reply
  • thestryker
    coolitic said:
    Does this incorporate Samsung's new "QuantumBlack" coating?

    Because I don't see any mention of black-level raise, which is a significant problem on QD-OLEDs. That's something that should certainly be measured as part of reviews, at least for QD-OLEDs.
    No it doesn't. The black level also isn't the problem so much as the coating reaction to brighter rooms. I have zero issues with mine, but the room it's in is fairly dim and never has any bright lights on when it's being used.
    Reply
  • coolitic
    thestryker said:
    No it doesn't. The black level also isn't the problem so much as the coating reaction to brighter rooms. I have zero issues with mine, but the room it's in is fairly dim and never has any bright lights on when it's being used.
    That's probably why it's so cheap then.

    All the new QD-OLEDs are going to be made with QuantumBlack from now on, so they might as well put the older-generation on clearance.
    Reply
  • thestryker
    It would be nice if you mentioned in the review that the HDMI ports are 2.0 bandwidth. I assumed that is what was being referred to when the statement of needing to use DP for 240Hz was made so I went and looked it up myself to verify.
    Reply
  • thestryker
    coolitic said:
    That's probably why it's so cheap then.

    All the new QD-OLEDs are going to be made with QuantumBlack from now on, so they might as well put the older-generation on clearance.
    Nope that's not why it's cheap, it cuts a handful of corners to drive the price down. The new coating is only for new panels and as of right now there's a total of 1 shipping and that's the new 34" ultrawide.

    If you're interested in the panel info: https://tftcentral.co.uk/articles/qd-oled-generations-infographic-and-faq
    edit: While looking at some other figures I saw that there's a 32" 4k gen 4 panel also shipping with the new coating. That one must be straddling the line where it was too early for RGB stripe, but late enough to get the new coating.
    Reply
  • Elrabin
    Anton_Godlike_Gaming said:
    If you've never installed it intentionally, bravo. Check your hidden folders and non-hidden ones. All Alienware devices install telemetry & controls in the background - thanks to Microsoft.
    Windows 11 pro

    nothing gets installed that I don't authorize.


    AWCC and Dell Monitor Manager are not installed, because i have Microsoft drivers /software updates disabled. Why would you have this enabled on a gaming system? You'd be rolling back from the superior game ready drivers to Microsoft old WHQL drivers constantly.

    https://cdn.mos.cms.futurecdn.net/DjXLHf4Pde7kTeK9DzRW2N.jpg
    Reply