Folks in the UK have been waiting for 4G LTE for a long time. Prayers were somewhat answered when UK telecoms watchdog Ofcom gave EE permission to repurpose some of its existing spectrum for 4G service. This gave EE a headstart on its competitors, which were left waiting for Ofcom's spectrum auction. However, it seems Vodafone CEO Vittorio Colao believes the majority of people aren't that interested in 4G.
Mobile News reports that while speaking during a media conference call, Colao said he hadn't heard anyone mention that they needed the service and that it was 'of a limited interest to the majority.' That's not all, though. Colao went on to say that when he visited one of competitor EE's branches, it was filled with "technofreaks."
"I haven't seen any figures but when I visited an EE store to see how fast it was all I saw was technofreaks in there," Colao is quoted as saying.
Of course, EE has jumped on the bandwagon, tweeting the picture you see above with a message that reads, "In case you were curious, everyone is welcome on #4GEE...including "technofreaks."
Despite the CEO's statements, Vodafone UK does plan to enter the 4G market later this year. The company was listed as one of the parties bidding for 4G spectrum in Ofcom's auction. We imagine the CEO might change his tune when it comes time to launch the company's own 4G service. Something about being on the bleeding edge of technology, no doubt.