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Cadillac to Kick Off Production of Gorgeous ELR in 2013

 The car will be built at the company's Detroit-Hamtramck Assembly plant and is targeted to enter manufacturing in late 2013.

The vehicle is largely based on the Chevy Volt and is expected to share key elements of its "extended range" powertrain, which combines an electric motor with a combustion engine that essentially turns the vehicle into a hybrid. Compared to the Volt, however, the ELR received much more aggressive design that promises one of Cadillac's emotional vehicles when it is released.

There is no word on specs and pricing, but we hear that there could be a slight increase in power and basic performance such as acceleration, along with an increase in price. Don't expect this Cadillac to ring in at much less than $50,000. The Volt surely has not paid off for GM so far, but the ELR could, with some performance upgrades, relight the fire of electric cars at GM.

GM said that the ELR's production at the Detroit-Hamtramck plant requires a $35 million investment, adding to $526 million in investments to Detroit’s only automotive manufacturing facility since 2009. The ELR will be Cadillac's first 2-door vehicle built at the plant since the departure of the Eldorado in 1999.

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