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Cadillac to Kick Off Production of Gorgeous ELR in 2013

 The car will be built at the company's Detroit-Hamtramck Assembly plant and is targeted to enter manufacturing in late 2013.

The vehicle is largely based on the Chevy Volt and is expected to share key elements of its "extended range" powertrain, which combines an electric motor with a combustion engine that essentially turns the vehicle into a hybrid. Compared to the Volt, however, the ELR received much more aggressive design that promises one of Cadillac's emotional vehicles when it is released.

There is no word on specs and pricing, but we hear that there could be a slight increase in power and basic performance such as acceleration, along with an increase in price. Don't expect this Cadillac to ring in at much less than $50,000. The Volt surely has not paid off for GM so far, but the ELR could, with some performance upgrades, relight the fire of electric cars at GM.

GM said that the ELR's production at the Detroit-Hamtramck plant requires a $35 million investment, adding to $526 million in investments to Detroit’s only automotive manufacturing facility since 2009. The ELR will be Cadillac's first 2-door vehicle built at the plant since the departure of the Eldorado in 1999.

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  • chunkymonster
    Nothing more than a more expensive version of the Volt.

    Greenies and liberals barely buy American made vehicles to begin with.

    Yeah, right! I smell FAIL at tax payers expense in order to keep GM afloat.
    Reply
  • lamorpa
    " the ELR received much more aggressive design that promises one of Cadillac's emotional vehicles when it is released."

    This car promises another car? Is the second one for free?
    Reply
  • mt2e
    GM needs to increase the quality of their vehicles first and foremost......until then this is all pointless
    Reply
  • house70
    chunkymonster...Greenies and liberals barely buy American made vehicles to begin with...Hmmm, I wonder why is that?!...
    I would like to have the actual stats on which you based your statement.

    ...Unless that was supposed to be an insult?

    This is not a bad looking vehicle, but there has to be more to it than just looks. Except for Ford, the domestic manufacturers are putting out POSes lately.
    Reply
  • stevelord
    I too would only buy a Ford if I were to buy domestic (mainly for the F150). Both my vehicles are Toyota and have been extremely reliable.
    Reply
  • DRosencraft
    mt2eGM needs to increase the quality of their vehicles first and foremost......until then this is all pointless
    Actually, according many industry experts, the Big 3's quality has improved substantially. The problem i see is the problem that has always been the case - no one wants to pay for it. Sure, if you poll a bunch of people they say they like the idea. But when it comes to actually setting down the cash for these things, few people have it, and fewer are willing to spend it on these electric vehicles. You either get cheaper ones like the Nissan Leaf that are alright but have bad styling and no space, or you get things like this that have better styling but will likely cost far more than anyone will willingly spend on it.

    Then you have a bunch of stupid internal problems. Little known fact about the Volt is that for several months after launch many states didn't even allow you to legally own one due to their individual regulations. You aren't gonna have a successful product launch for a major company like GM if you're only selling your vehicle in a handful of states.

    I wish them luck, because despite all the rhetoric about oil, fact is prices are never gonna come down a significant amount for a prolonged period of time. Best to get off the oil bandwagon as soon as possible, before it crashes on a bumpy road. Only way it's gonna happen is if more vehicles like this are pushed to market and gain success, bringing down costs over time.
    Reply
  • cknobman
    A gussied up Volt? No thanks.
    Reply
  • djscribbles
    chunkymonsterNothing more than a more expensive version of the Volt.Greenies and liberals barely buy American made vehicles to begin with.Yeah, right! I smell FAIL at tax payers expense in order to keep GM afloat.
    Never mind that Chrysler is not GM...
    Also, if I'm not mistaken, the Govt has already completed it's involvement in Chrysler.

    Reply
  • freggo
    Gorgeous is clearly a relative term.
    Besides, Detroit would be better of spending money on improving quality than offering a new bumper and fender design every year.
    Of course we know why they do that... to make sure everyone sees you do not drive a late model car. Quality improvements are not directly visible.
    Reply
  • manny_bones
    djscribblesNever mind that Chrysler is not GM... Also, if I'm not mistaken, the Govt has already completed it's involvement in Chrysler.
    I think you're right, but what does Chrysler have to do with the volt? Also, the OP, while I'm sure is trolling, is somewhat correct that GM needs to spread the Volt platform around (like they would do with various car platforms, really) to bring down costs, since it costs Chevrolet more to build the Volt than even it's $40k price tag. I imagine by that logic then "greenies" probably don't buy American (at least not until recently) because the Japanese have long been "ahead" in terms of fuel efficiency and American companies are only now getting decent vehicles to compete with them.
    Reply