MSI and Colorful raise Nvidia RTX 50-series prices in China by up to 59% across the entire lineup — change in distributer pricing suggests GPU price hikes are on the way
AMD and Intel GPUs also receive price hikes.
The ongoing component crisis has forced manufacturers to raise product prices around the world, which includes the best GPUs. MSI and PNY have just announced new prices for all RTX 50-series graphics cards for China, representing up to a 59% hike compared to MSRP. While Nvidia GPUs have been the most affected, offerings from Intel and AMD are also experiencing a similar predicament, according to Wccftech.
MSI's price list actually shows the old prices (from a week ago) as well as the new ones, giving us an official percentage difference of 10-20%. Keep in mind the old prices still weren't at MSRP. The RTX 5080 Shadow 3X OC/Ventus sees the biggest change, going from 10,000 Yuan ($1,477) to 12,000 Yuan ($1,773), constituting a 20% hike. Other RTX 5080 variants received a pretty similar 18% hike, while the RTX 5070 Ti Shadow 3X OC now costs 19.5% more.
Product Name |
Original Price |
Updated Price |
Official MSRP |
vs. Original |
vs. Base MSRP |
|---|---|---|---|---|---|
GeForce RTX 5090 D v2 24G VENTUS 3X OC |
¥22,999 |
¥25,999 |
¥16,499 |
+13.04% |
+57.58% |
GeForce RTX 5080 16G GAMING TRIO OC WHITE |
¥10,999 |
¥12,999 |
¥8,299 |
+18.18% |
+56.63% |
GeForce RTX 5080 16G GAMING TRIO OC |
¥10,999 |
¥12,999 |
¥8,299 |
+18.18% |
+56.63% |
GeForce RTX 5080 16G SHADOW 3X OC/VENTUS |
¥9,999 |
¥11,999 |
¥8,299 |
+20.00% |
+44.58% |
GeForce RTX 5070 Ti 16G GAMING TRIO OC |
¥8,199 |
¥9,699 |
¥5,499 |
+18.29% |
+76.38% |
GeForce RTX 5070 Ti 16G SHADOW 3X OC |
¥7,699 |
¥9,199 |
¥5,499 |
+19.48% |
+67.28% |
GeForce RTX 5070 12G GAMING TRIO OC |
¥5,899 |
¥6,399 |
¥4,499 |
+8.48% |
+42.23% |
GeForce RTX 5070 12G VENTUS 3X OC |
¥5,499 |
¥5,999 |
¥4,499 |
+9.09% |
+33.34% |
GeForce RTX 5070 12G SHADOW 3X OC |
¥5,499 |
¥5,999 |
¥4,499 |
+9.09% |
+33.34% |
GeForce RTX 5070 12G SHADOW 2X OC |
¥5,299 |
¥5,799 |
¥4,499 |
+9.44% |
+28.90% |
GeForce RTX 5060 Ti 16G GAMING TRIO OC |
¥4,599 |
¥4,999 |
¥3,199 |
+8.70% |
+56.27% |
GeForce RTX 5060 Ti 16G SHADOW 2X OC PLUS |
¥4,299 |
¥4,699 |
¥3,199 |
+9.30% |
+46.89% |
GeForce RTX 5060 Ti 8G SHADOW 2X OC PLUS |
¥3,099 |
¥3,399 |
¥2,799 |
+9.68% |
+21.44% |
GeForce RTX 5060 Ti 8G GAMING TRIO OC WHITE |
¥3,399 |
¥3,699 |
¥2,799 |
+8.83% |
+32.15% |
GeForce RTX 5060 Ti 8G GAMING TRIO OC |
¥3,399 |
¥3,699 |
¥2,799 |
+8.83% |
+32.15% |
GeForce RTX 5060 Ti 8G INSPIRE 2X OC |
¥3,199 |
¥3,499 |
¥2,799 |
+9.38% |
+25.01% |
GeForce RTX 5060 Ti 8G VENTUS 3X OC |
¥3,299 |
¥3,599 |
¥2,799 |
+9.09% |
+28.58% |
GeForce RTX 5060 8G GAMING TRIO OC WHITE |
¥2,799 |
¥3,199 |
¥2,199 |
+14.29% |
+45.48% |
GeForce RTX 5060 8G GAMING TRIO OC |
¥2,799 |
¥3,199 |
¥2,199 |
+14.29% |
+45.48% |
GeForce RTX 5060 8G GAMING OC V1 |
¥2,699 |
¥3,099 |
¥2,199 |
+14.82% |
+40.93% |
GeForce RTX 5060 8G SHADOW 2X OC |
¥2,599 |
¥2,999 |
¥2,199 |
+15.39% |
+36.38% |
GeForce RTX 5050 8G GAMING OC |
¥2,599 |
¥2,999 |
¥1,899 |
+15.39% |
+57.93% |
GeForce RTX 3050 VENTUS 2X E 6G OC |
¥1,649 |
¥1,899 |
¥1,399 |
+15.16% |
+35.74% |
The highest-end Blackwell GPU available in China, the RTX 5090 D V2 is a cut-down version of the RTX 5090, featuring 24GB of VRAM instead of 32GB. MSI raised its price by 13%, which is less than every RTX 5060 and RTX 5050 variant — those were around 14-15%. The RTX 5060 Ti (8GB and 16GB) and RTX 5070 both received price hikes under 10% compared to their old prices.
If you put these numbers up against these GPUs' MSRPs then the picture becomes a lot grimmer. The RTX 5070 Ti Gaming Trio OC is now priced 76% above MSRP, while its cheaper Shadow 3X OC variant is still 67% more expensive than the suggested retail price. The prices for the RTX 5090 D V2 are 57.5% higher, the RTX 5080 and 5060 Ti up to 56% higher, the RTX 5060 up to 45% higher, and the RTX 5070 up to 42% higher.
Moving onto Colorful's list, the company doesn't provide old prices to compare against, so we can only reference them against the MSRPs. The top-end offering, the RTX 5080 Vulcan W OC is now priced 59% above MSRP, while the 5070 Ti Vulcan W OC is 58.5% higher. The RTX 5070 and 5060 Ti 16GB models were largely under the 50% threshold, while price hikes for the RTX 5060 Ti 8GB and RTX 5060 variants were under 30% compared to MSRP.
GPU Model |
New Price |
Original Price |
Difference |
% vs MSRP |
|---|---|---|---|---|
RTX 5080 Vulcan W OC 16G |
¥13,199 |
¥8,299 |
+¥4,900 |
+59.0% |
RTX 5080 Vulcan OC 16GB |
¥12,299 |
¥8,299 |
+¥4,000 |
+48.2% |
RTX 5080 Advanced OC 16G |
¥11,799 |
¥8,299 |
+¥3,500 |
+42.2% |
RTX 5080 Ultra W OC 16G |
¥10,499 |
¥8,299 |
+¥2,200 |
+26.5% |
RTX 5070 Ti Vulcan W OC 16G |
¥9,999 |
¥6,299 |
+¥3,700 |
+58.7% |
RTX 5070 Ti Advanced OC 16G |
¥9,299 |
¥6,299 |
+¥3,000 |
+47.6% |
RTX 5070 Ti Ultra W OC SFF 16G |
¥8,899 |
¥6,299 |
+¥2,600 |
+41.3% |
RTX 5070 Ti Ultra OC SFF 16G |
¥8,799 |
¥6,299 |
+¥2,500 |
+39.7% |
RTX 5070 Ti Deluxe SFF 16G |
¥8,699 |
¥6,299 |
+¥2,400 |
+38.1% |
RTX 5070 Vulcan X OC 12G |
¥7,199 |
¥4,599 |
+¥2,600 |
+56.6% |
RTX 5070 Ultra OC 12G |
¥6,799 |
¥4,599 |
+¥2,200 |
+47.9% |
RTX 5070 Deluxe 12G |
¥6,399 |
¥4,599 |
+¥1,800 |
+39.2% |
RTX 5060 Ti Ultra W OC 16G |
¥5,299 |
¥3,599 |
+¥1,700 |
+47.3% |
RTX 5060 Ti Ultra Z OC 16G |
¥5,249 |
¥3,599 |
+¥1,650 |
+46.0% |
RTX 5060 Ti Ultra OC 16G |
¥5,249 |
¥3,599 |
+¥1,650 |
+46.0% |
RTX 5060 Ti Deluxe 16G |
¥5,199 |
¥3,599 |
+¥1,600 |
+44.6% |
RTX 5060 Ti Ultra W DUO OC 16G |
¥5,099 |
¥3,599 |
+¥1,500 |
+41.8% |
RTX 5060 Ti Ultra DUO OC 16G |
¥5,099 |
¥3,599 |
+¥1,500 |
+41.8% |
RTX 5060 Ti Advanced OC 8G |
¥3,949 |
¥3,199 |
+¥750 |
+23.5% |
RTX 5060 Ti Ultra W OC 8G |
¥3,949 |
¥3,199 |
+¥750 |
+23.5% |
RTX 5060 Ti Ultra OC 8G |
¥3,849 |
¥3,199 |
+¥650 |
+20.3% |
RTX 5060 Ti Deluxe 8G |
¥3,699 |
¥3,199 |
+¥500 |
+15.7% |
RTX 5060 Ti DUO 8G |
¥3,549 |
¥3,199 |
+¥350 |
+11.0% |
RTX 5060 Advanced OC 8G |
¥3,199 |
¥2,499 |
+¥700 |
+27.9% |
RTX 5060 Ultra W OC 8G |
¥3,149 |
¥2,499 |
+¥650 |
+26.0% |
RTX 5060 Ultra DUO OC 8G |
¥3,049 |
¥2,499 |
+¥550 |
+22.0% |
RTX 5060 Deluxe 8G |
¥3,049 |
¥2,499 |
+¥550 |
+22.0% |
RTX 5060 DUO 8G |
¥2,949 |
¥2,499 |
+¥450 |
+17.9% |
RTX 5050 DUO 8G |
¥2,449 |
¥2,099 |
+¥350 |
+16.8% |
Both of these lists came directly from the distributors but marketplaces online show that AMD and Intel GPUs are also more expensive now, as well. AMD's cards are selling for 14% to 29% higher prices, and Blue Team's cards are seeing $200 to almost $300 bumps, according to Wccftech. The RX 9060 XT 16GB is the worst offender among the two lineups, being hiked up by 28.8% compared to its MSRP.
All of this is happening because VRAM prices have skyrocketed over the past year, with reports highlighting a $20 price increase per module. That means an 8GB card, with taxes included, should cost almost $100 more now, a 12GB card about $130 more, and a 16GB card roughly $180 more, and that's just accounting for VRAM price changes. With prices going up, there's an additional element of supply and demand that is pushing prices higher.
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There are no signs of the component crisis slowing down; in fact, we only see more fearmongering from major companies, persuading them to buy whatever they want now instead of waiting for some miracle market crash. With the way things are looking right now, prices don't seem to be coming down anytime soon, that much is clear.
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Hassam Nasir is a die-hard hardware enthusiast with years of experience as a tech editor and writer, focusing on detailed CPU comparisons and general hardware news. When he’s not working, you’ll find him bending tubes for his ever-evolving custom water-loop gaming rig or benchmarking the latest CPUs and GPUs just for fun.
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hotaru251 step 1 on how to kill pc gaming industry: move GPU cost from a casuals hobby value to a wealthy persons hobby valueReply
at the price point might as well skip making anything below the 70 sku (maybe even skip the base sku) -
usertests Reply
Grab a used RX 580 8GB or something like that for $50-80, and enjoy playing some PS4-era games.hotaru251 said:step 1 on how to kill pc gaming industry: move GPU cost from a casuals hobby value to a wealthy persons hobby value
at the price point might as well skip making anything below the 70 sku (maybe even skip the base sku) -
Ricket5 Reply
There are cheaper solutions out there for PC gaming. You don't need the latest and greatest. PC gaming isn't dying it's just moving to the cloud like everything else PC.hotaru251 said:step 1 on how to kill pc gaming industry: move GPU cost from a casuals hobby value to a wealthy persons hobby value
at the price point might as well skip making anything below the 70 sku (maybe even skip the base sku) -
thisisaname Reply
Cheaper short term but the clouds is very much part of you will own nothing and be happy. You buy it you own it (well sort of) when you rent there is no question about owning it.Ricket5 said:There are cheaper solutions out there for PC gaming. You don't need the latest and greatest. PC gaming isn't dying it's just moving to the cloud like everything else PC. -
hotaru251 Reply
only works for the now.usertests said:Grab a used RX 580 8GB or something like that for $50-80, and enjoy playing some PS4-era games.
Game market doesn't make stuff based on old gpu's they ride the mid tier of newer gpu performance.
yes, but only for now.Ricket5 said:There are cheaper solutions out there for PC gaming.
ask google stadia how that worked out.Ricket5 said:PC gaming isn't dying it's just moving to the cloud like everything else PC.
cloud gaming doesnt work for most of the world. -
JayGau Reply
I will not openly say what I think about this comment to avoid being indefinitely banned from this forum, but you can guess how it would sound like if I did.Ricket5 said:There are cheaper solutions out there for PC gaming. You don't need the latest and greatest. PC gaming isn't dying it's just moving to the cloud like everything else PC.
Cloud gaming and end of PC gaming are the same thing with different names. Everyone knows that if game streaming becomes the standard way to play video games, it will quickly become like the mobile gaming model: never-ending games filled with micro-transactions and solely designed to be addictive rather than fun.
And the corporations that are doing everything they can to rise prices above anthing most people can afford want exactly that to happen so they can charge us subscriptions for the rest of our lives. And you telling us this like it's perfectly normal and acceptable makes me think you are another of those corpo-paid new users that are flooding forums right now. -
Lamarr the Strelok Reply
RX 570 8Gb Vram here. Not the smoothest experience but I'm happy I have that little sucker. No ray tracing but it does a good job,considering everything going on.usertests said:Grab a used RX 580 8GB or something like that for $50-80, and enjoy playing some PS4-era games. -
Lamarr the Strelok Reply
It may not be the case here but conspiracies are not needed when customers make countless excuses for awful corpo behavior. And absolutely ignore the many faults cloud gaming will have. It's only a matter of time til nvidia stops selling gaming gpu,s and force you to rent a gpu via "the cloud".JayGau said:I will not openly say what I think about this comment to avoid being indefinitely banned from this forum, but you can guess how it would sound like if I did.
Cloud gaming and end of PC gaming are the same thing with different names. Everyone knows that if game streaming becomes the standard way to play video games, it will quickly become like the mobile gaming model: never-ending games filled with micro-transactions and solely designed to be addictive rather than fun.
And the corporations that are doing everything they can to rise prices above anthing most people can afford want exactly that to happen so they can charge us subscriptions for the rest of our lives. And you telling us this like it's perfectly normal and acceptable makes me think you are another of those corpo-paid new users that are flooding forums right now.
Nvidia fans better get their excuses ready for when that day comes. It IS coming ,BTW. -
thestryker Reply
While I understand that's an option it's definitely not something I'd ever suggest someone do. It's also not a solution to the actual problem to suggest someone get a decade old architecture. The fact that buying used cards is the only option for sub-$250 ($220 if we pretend MSRP is real) that makes sense is a travesty. That being something which is going to get worse of course thanks to the mempocalypse.usertests said:Grab a used RX 580 8GB or something like that for $50-80, and enjoy playing some PS4-era games.
The worst part to me though is that buyers today aren't even getting much of anything for their money. About three years ago a friend of mine bought a 7900 XT for about $630 and I bought a 6800 XT for $430. Spending the same amount of money today won't get you 6800 XT performance and unless you got a Microcenter deal $630 won't beat the 7900 XT either. Now we're staring down the barrel of mempocalypse pricing, which is why I got a 9070 XT, which is inevitably going to skew things even further.
While I know we're not going to see the days of $100-130 new cards return the entry level should really be $200. I think we also need fewer SKUs since the true low end is dead and make those we get more meaningful. The majority of the SKUs from both AMD and nvidia retail MSRP is $550+. It'd be really nice if there was an even split above and below $400. Of course margins are a thing so I know it'll never happen, but it's really the sort of thing that needs to if the companies want the industry to continue existing.
edit: Just saw that AMD has a 4GB and 8GB RX 9050 coming with half the cores of the 9060 and the 4GB having a 64-bit bus (and yes they share the same name because GPU vendors can't help themselves). -
usertests Reply
Adapt or die, simple as. I think this option or similar could get you acceptable 1080p performance in some PS5-era/UE5 games. I checked out Oblivion Remastered performance on RX 580 8GB out of curiosity and that was around 1080p30 (though that game should be ignored in favor of the upcoming Skyblivion total conversion).thestryker said:While I understand that's an option it's definitely not something I'd ever suggest someone do. It's also not a solution to the actual problem to suggest someone get a decade old architecture. The fact that buying used cards is the only option for sub-$250 ($220 if we pretend MSRP is real) that makes sense is a travesty. That being something which is going to get worse of course thanks to the mempocalypse.
It may be time for some folks to open up their wallets before it's too late and prices are driven up further. I propose an RX 580 or other sub-$100 trash/treasure, because at least you are not making a huge commitment that will feel sour if we get a bubble pop and price relief. Pretty much everyone has an infinite backlog of games that will run on an RX 580. There are plenty of fun games that will run on old Intel iGPUs. Popular multiplayer games will often be playable. Turn on, tune in, and drop out of the modern gaming scene.
We should prepare for a future of computing that looks like an apocalypse with emaciated Americans rummaging through bins for spare 10+ year old components. Not necessarily due to AI, but possibly Taiwan and other factors. Then we can be pleasantly surprised as long as that doesn't happen.
The 9060 XT 16GB was not transformational, but a decent value when it was around $330-350 in November/December 2025. Not very far behind the 6800/7800 XT, slightly less raster performance than the 7700 XT but handles ultra textures or raytracing better at 1080p. FSR4 out of the box. Now that card is at $450+ and could surge further.thestryker said:The worst part to me though is that buyers today aren't even getting much of anything for their money. About three years ago a friend of mine bought a 7900 XT for about $630 and I bought a 6800 XT for $430. Spending the same amount of money today won't get you 6800 XT performance and unless you got a Microcenter deal $630 won't beat the 7900 XT either. Now we're staring down the barrel of mempocalypse pricing, which is why I got a 9070 XT, which is inevitably going to skew things even further.
First, my pet issue: we need a couple of good 75W cards. At least one to establish the new performance baseline, and another to provide competition. We've been stuck with the RTX 3050 6GB at $200+ (especially LP), with some arguable brief competition from the $350 MSRP Intel Arc Pro B50 16GB that is more like $500 now.thestryker said:While I know we're not going to see the days of $100-130 new cards return the entry level should really be $200. I think we also need fewer SKUs since the true low end is dead and make those we get more meaningful.
If 3 GB GDDR7 had been abundant and stockpiled, the RTX 5050 9GB (130W) could have been interesting at sub-$300 pricing. I think reviews would have found it to be better than expected vs. other 8 GB and 12 GB options. But with the rumor of 3 GB modules at >3x pricing of 2 GB, $60-70 each, that and Super cards appear derailed.
Further reporting of GDDR6/GDDR7 price increases screws the low-end for the foreseeable future.
ASRock unveils Radeon RX 9050 with 1024 cores and 8GB/4GB memory optionsthestryker said:edit: Just saw that AMD has a 4GB and 8GB RX 9050 coming with half the cores of the 9060 and the 4GB having a 64-bit bus (and yes they share the same name because GPU vendors can't help themselves).
I had to check because I almost didn't believe it.
First, both models appear to be OEM-only, so it's hard to get too outraged about it. If some company wants it to exist, whatever. It should be named 9040 though.
I don't like to see a 50% reduction in core count because Navi 44 yields are likely very high. Good cores are being sacrificed. 1,536 would be better (lower than RX 9060 with 1,792 cores that exists somewhere). If there's a low power target in mind, clock more cores lower, just as we see with low power workstation GPUs.
AMD should be able to easily produce a superior ~75W competitor to the RTX 3050 6GB using Navi 44. Ideally they wouldn't cut 8 GB memory, but 96-bit at least ties it.
These cards don't matter as long as there's no price tag. But you could easily imagine a 9050 8GB (1,024 core) making sense at some budget price point.
The 9050 4GB is more difficult since it probably has too much performance for the amount of VRAM. But it should outperform the 6500 XT while having full FSR4 and better video decode/encode support. So you could see it making sense to somebody at around $120-150, because ebay pricing of the (used) 6500 XT is around $80-100.