Beijing AI bar that offers unlimited free DeepSeek coding tokens with $1.50 drink haemorrhaging cash — 'the bar is completely losing money, ' owner admits

Beijing AI bar pours $1.50 pints of foam with free DeepSeek tokens served from two Nvidia DGX Sparks
(Image credit: DavidSHolz via X.com)

An AI-themed bar in Beijing's Zhongguancun tech hub hands out free, unlimited DeepSeek tokens with its drinks, running inference locally on two Nvidia DGX Spark mini-PCs kept on display. The AGI Bar, opened last year on Haidian district's Inno Way startup street by Song De, an independent AI developer in his thirties who runs it in his spare time, sells a signature 9.9 yuan ($1.50) glass of foam, also named AGI, and lets anyone on the WiFi code use its house AI agent at no charge. Song has told Reuters the bar is "completely losing money," with roughly 10 times more drinks given away than sold.

The venue sits a short walk from Tsinghua and Peking universities and the Beijing offices of DeepSeek and Microsoft, has hosted parties for Chinese AI labs including Z.ai, and keeps the gong Z.ai struck for its January Hong Kong listing outside the front door. Its registered Chinese name translates to "knowledge distillation," a pun that works equally well for liquor and LLMs.

According to the report, much of the bar's operations have been automated, with AI agents taking care of inventory, reservations, and memberships. The owner is set to introduce humanoid robots later this year.

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Each Spark pairs a 20-core Arm CPU with a Blackwell GPU on Nvidia's GB10 and carries 128GB of unified LPDDR5X, enough, per Nvidia, for models up to 200 billion parameters at FP4. Linking two units over their ConnectX-7 NICs pools 256GB. DeepSeek's V3 and R1 weigh in at 671 billion parameters, and V4 runs to 1.6 trillion, so whatever flows over the bar's WiFi is a distilled or aggressively quantized cut of the model rather than the real thing. The showpiece hardware isn't cheap either: after Nvidia raised the Founders Edition price 18% to $4,699 in response to memory shortages, a matched pair costs about $9,400 before a single free token is poured.

DeepSeek suspended its second fundraising round in late July, days after remarks attributed to founder Liang Wenfeng went viral on Chinese social media. The round had targeted a pre-money valuation of roughly 480 billion yuan, or about $71 billion.

Reports citing Chinese outlet Yicai say the leaked meeting minutes had Liang discussing DeepSeek's continued reliance on Nvidia chips and estimating that China trails leading U.S. labs by 12 to 18 months on around one-twentieth of their compute; Bloomberg, which originally covered the leaked transcript, said it hasn't verified its authenticity.

Those admissions reflect badly on Beijing's push to wean its AI sector off American silicon, an effort that last year saw DeepSeek reportedly urged to train R2 on Huawei's Ascend hardware before repeated failures sent training back to Nvidia GPUs. Two American Blackwell boxes displayed as a Beijing bar's main attraction make for a slightly off-message shrine.

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Luke James
Contributor

Luke James is a freelance writer and journalist.  Although his background is in legal, he has a personal interest in all things tech, especially hardware and microelectronics, and anything regulatory. 

  • PEnns
    In other news: Man goes to the beach and discovers water is really wet.
    Reply
  • derekullo
    It's not a terrible model, no pun intended!, ... using local AI as a gimmick to attract customers.
    It simply needs to be priced better assuming this wasn't a 1 week stunt to get your name in tech forums
    Reply
  • USAFRet
    derekullo said:
    It's not a terrible model, no pun intended!, ... using local AI as a gimmick to attract customers.
    It simply needs to be priced better assuming this wasn't a 1 week stunt to get your name in tech forums
    Does not matter if AI or anything else.

    If your enticement gimmick costs more than what the user buys...you are doing it wrong.
    Reply
  • derekullo
    USAFRet said:
    Does not matter if AI or anything else.

    If your enticement gimmick costs more than what the user buys...you are doing it wrong.
    People/companies do crazy things to get their name in the news all the time ... see Redbull.
    Reply
  • USAFRet
    derekullo said:
    People/companies do crazy things to get their name in the news all the time ... see Redbull.
    Yes, advertising works.
    But a small business can drive itself out of business quite quickly.
    Reply
  • Bigshrimp
    I would laugh, but this story just tells me how stupid people are with the AI hype and trying to integrate it into their businesses and the whole FOMO BS. The AI clown car is busy riding around making a circus of the world.
    Reply
  • timsSOFTWARE
    They can host DeepSeek locally - that's the only way it even remotely makes sense.
    Reply
  • usertests
    timsSOFTWARE said:
    They can host DeepSeek locally - that's the only way it even remotely makes sense.
    That's exactly what they are doing. But according to the Reuters article... and mind you, this isn't explained beyond this line at the end of the article:

    "The bar is completely losing money," he said. "The amount of drinks given away is definitely 10 times more than what's sold."

    So the unlimited local token gimmick costs electricity, and whatever they paid for the machines, AND they are giving away free drinks. No wonder they are underwater.
    Reply