Nvidia's own DLSS 5 announcement video gets taken down by YouTube in Italy due to a copyright strike — local TV channel sent a copyright strike to every YouTube video for using the trailer it used for its own broadcast
YouTube's AI moderator took down videos that contained clips of the DLSS 5 trailer, including Nvidia's own announcement.
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A local TV channel has successfully sent a YouTube strike to every video on the Italian version of the platform that used the DLSS 5 trailer, including Nvidia itself. Gaming content creator NikTek said on their X account that the Italian media company used footage from the DLSS 5 trailer for its own coverage. However, it seems that an overzealous employee of the Italian company sent out a mass DMCA complaint, and then YouTube’s AI moderators stepped in and took down every other video that had the same content.
What’s ironic is that even Nvidia, the source of the clip in question, was taken down by YouTube. While it’s easy to blame a company or its employees for this misstep, the larger issue here is that YouTube seemingly took action without looking at the details of the complaint. The video platform says that it uses AI technology for content moderation: “In our systems, AI classifiers help detect potentially violative content at scale, and reviewers work to confirm whether content has actually crossed policy lines,” the company said on its blog. “AI is continuously increasing both the speed and accuracy of our content moderation systems.”
However, many creators are complaining about YouTube’s use of AI technology. It is estimated that the platform terminated more than 12 million channels in 2025 due to violations of its terms of service, most of which have been flagged by AI. However, some of the affected creators complained that the reasons for the takedown are inaccurate or false positives. Some even said that their appeals were rejected within a few minutes of sending them, suggesting that the case did not even go under human review.
Article continues belowThis isn’t the first time that an original video was taken down by another channel that also used it for its own coverage, but Nvidia, by far, could be the largest victim yet. Furthermore, many other creators who used the same clip for their reaction videos have also been affected.
While Nvidia might have the muscle and resources to get YouTube to reinstate its video (which hasn’t happened yet at the time of writing), these smaller creators would likely have a harder time getting their videos back. More importantly, the takedown might add a strike to their account, which is something that many try to avoid, as it could potentially lead to the banning of their channel or account.
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Jowi Morales is a tech enthusiast with years of experience working in the industry. He’s been writing with several tech publications since 2021, where he’s been interested in tech hardware and consumer electronics.
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Conor Stewart The question is why was an employee filing DMCA claims for a video they were just showing that wasn't their own? Yes this could all be a mistake and an issue with YouTube's moderation but it also means that for a while at least that channel was the only place you could view the trailer. Seems a bit suspicious to me, especially when many channels are competing for coverage and views. Given that the consequences for doing this will be next to nothing because of YouTube this seems to me like it could have just been taking out the competition.Reply
Edit: Did anyone actually use their footage? Like their news report or did the other people just use Nvidia's trailer? If no one was using their footage at all then that just makes this even worse. -
usertests Reply
I believe the overwhelming majority of DMCA takedowns are automated and have been for years. Many billions of them. There are effectively no consequences for mistaken or even fraudulent or malicious takedowns. The burden is shifted to the services and recipients.Conor Stewart said:The question is why was an employee filing DMCA claims for a video they were just showing that wasn't their own? -
King_V This isn't much different than previously. YouTube has always taken the attitude of "shoot first, ask questions later (or never)"Reply
They do the take down, then later, MAYBE, they might be willing to see if the request for takedown was actually legitimate, but only if the complaint against the takedown gets their attention.
I have my problems with AI, make no mistake, but in this case, AI isn't creating a new problem, it's just amplifying a problem that already existed.
YouTube does not want to have to put any sort of time or money into actually confirming the validity of any takedown request. -
Dntknwitall This is a classic reason why AI is a problem. Also YouTube policy is a major problem. All these people have now lost revenue due to a takedown that could be a mistake or fraudulent and in this case the one that made the request is not going to get any actions taken against them when they are taking all the revenues away from other creators and they are not even the original clip uploaders. YouTube has a alot of major problems that need to be addressed and they need to take accountability for them. YouTube can not have this much power and give AI this much power on top. Creators, good creators at least have to fight to stay and bad acting creators can get away with stuff like this with no recourse. It tells you that YouTube is going down a path that gives it too much control and it doesnt have to answer to the creators.Reply -
Cyber_Akuma It's insane that there has not been massive DMCA reform by now considering how often nonsense nonsense like this happens. I recall a a similar incident where Family Guy used footage from a YouTube video, without without permission, in one of their episodes and then the original YouTube video got taken down because it content matched that part of the episode.Reply -
logainofhades The fact that this happened to Nvidia, maybe, just maybe, something will change on Youtube's end. I doubt it, but one can hope. Nvidia is probably the only company that could force a change.Reply -
ejolson One point of the reformation was that the sacrament of confession, though well intentioned, was by nature so much subject to abuse that the net result was negative. It would appear copyright laws may also be well intentioned but so much subject to abuse that the net result is negative.Reply -
vinay2070 I am an youtube premium member and I always make sensible comments and my comments get deleted automatically.Reply
Meanwhile, some loser sitting in thier mom's basement makes harsh comments and they sit there without any deletion.
I mean they cant even get pixel right after a decade. forget youtube moderation.