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Amazon UK Introduces £10 Minium for Free Delivery

Free shipping. Two of our favourite words when it comes to online shopping. Unfortunately for Amazon users in the UK, there's now a £10 minimum order before you can avail of free shipping. Amazon introduced the new rule just this week and sent out an email to users informing them of the change in service.

"We're writing to you because you've previously used our Free Super Saver Delivery service," the letter reads. "We wanted to let you know that Amazon.co.uk has introduced a £10 minimum spend to qualify for Free Super Saver Delivery in a number of product categories, effective 23 July 2013."

It's not a hard rule, though. If you're buying books, DVDs, Blu-rays, music, video games or software, you'll still for Free Super Saver Delivery even if you're spending under £10. Any order that contains any of these items will also not be subjected to the minimum threshold (Amazon gives the example of a book and a HDMI cable totaling less than £10). 

Amazon didn't elaborate on why it's putting this new policy in place except to say that it would allow the company to offer customers 'a significantly expanded selection of lower priced products.' Also no word if the same policy will be rolled out in other markets or if it is exclusive to the UK.

  • guru_urug
    Typo in the title
    Reply
  • Mike Friesen
    In the title!?! C'mon, tom's.
    Reply
  • kartu
    German amazon had 20 Euro minimum req for ages.
    Reply
  • builder4
    That's not a typo, it is informing you that they now sell lead tetroxide for £10 with free shipping. see for yourself:
    http://www.amazon.co.uk/500g-lead-tetroxide-powder-Minium/dp/B00BW3ZG7Q/ref=sr_1_3?ie=UTF8&qid=1374738151&sr=8-3&keywords=lead+tetroxide
    Reply
  • SlitWeaver
    @builder4 LOL! :D
    Reply
  • guru_urug
    @builder4
    And thats actually 10 Pounds!! Lol what a co-incidence :P
    Reply
  • Usersname
    Horrified at the prospect of having to pay some UK corporate tax, Amazon turns to its customers to protect a potential shortfall in its profits.
    Reply
  • Usersname
    Many products that were slightly over £10 or £11 pounds a couple of days ago have now dropped in price to £9.95 and £9.99 + postage. Capitalism. Oh, the joys of unadulterated greed.
    Reply
  • Usersname
    @ kartu,

    "German amazon had 20 Euro minimum req for ages."

    Yes, but they started the war. Oh, hang on… No they didn't, it was the British who declared war on Germany. Though, in fairness, Germany only had itself to blame for ruffling US feathers in those two major 19th century conflicts.
    Reply
  • 06yfz450ridr
    well its $20 here already I believe but i have prime anyways
    Reply