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Asus and Zotac Massively Slash GeForce RTX 2000-Series Pricing

(Image credit: Asustek Computer)

Nvidia and its add-in-board (AIB) partners are set to release GeForce RTX 30-series ‘Ampere’ graphics cards on September 17. But before launching something new, they need to get rid of existing GeForce RTX 20-series products. Apparently, this is exactly what Asus and Zotac are doing in some countries. 

Asus slashed prices of its GeForce RTX 2080 Super graphics cards by 50% in the Philippines, according to its Facebook page. Zotac also cut down price of its GeForce RTX 2080 Ti board by a whopping 55% in Malaysia, the company announced. Furthermore, those who purchased the board on or after August 9 can email Zotac and get Adata’s XPG SX8200 256 GB SSD ‘as a token of sadness.’

(Image credit: Zotac)

Other makers of graphics cards in different countries have yet to announce price cuts on their GeForce RTX 20-series products, but this is something to watch closely if you are happy with performance and features provided by the previous-generation GPUs. Meanwhile, internet auctions are flooded with second-hand Turing cards. For example, it was possible to get an EVGA GeForce RTX 2080 Ti board for $565 at press time. 

Apart from the pending launch of the Ampere family of client GPUs, there is another reason why AIB suppliers are inclined to slash prices of their Turing-based graphics cards if they have many in stock. Owners of GeForce RTX 20-series boards are selling them off on internet auctions like Ebay. Competing against second-hand boards is hard even before the upcoming next-generation launch, but once the new products hit the market, it will get even harder. As a result, it makes a great sense for AIB makers to sell off their existing GeForce RTX 20-series boards if they have many of them in stock.

Sources: Asus ROG Philippines/FacebookZotac Malaysia/Facebook

  • Math Geek
    WOW is all i can say. never seen such drops but perfectly understandable considering what the 3000 series is supposed to perform as at decent prices.

    the 3090 will still be stupid expensive but the lower cards seem like they are gonna have to drop a lot to compete with AMD's pricing. and of course they are this time around.

    3 CHEERS FOR COMPETITION!!!
    Reply
  • Paul Basso
    Just wonder how much was the profit for a 2080ti if they can still offer 50% discount. Also it gonna be tough for AMD to positioning with those price points, right now 5700x lose all its appealing
    Reply
  • Shadowclash10
    Paul Basso said:
    Just wonder how much was the profit for a 2080ti if they can still offer 50% discount. Also it gonna be tough for AMD to positioning with those price points, right now 5700x lose all its appealing
    I'd imagine no profit - likely a loss. Trying to cut costs. If by some miracle they aren't losing money, it;ll be right on the edge.
    Reply
  • AtrociKitty
    Makes owning a 2080 Ti feel pretty bad.

    I imagine there has to be a 3080 Ti in the works though, 3000-series pricing makes no sense otherwise. The 3090 is too much of a price hike over the 2080 Ti, but there's no reason Nvidia would send 2080 Ti users "down" to the 3080 when another card could be priced between those two options.
    Reply
  • Shadowclash10
    AtrociKitty said:
    Makes owning a 2080 Ti feel pretty bad.

    I imagine there has to be a 3080 Ti in the works though, 3000-series pricing makes no sense otherwise. The 3090 is too much of a price hike over the 2080 Ti, but there's no reason Nvidia would send 2080 Ti users "down" to the 3080 when another card could be priced between those two options.
    I'm sure there will be. The logic I've heard for this though is that people who can afford a >$1200 GPU will generally pony up for a 3090.
    Reply
  • sizzling
    I’m so glad I sold my 2080S last weekend. At 50% I’m actually up on the revised price.
    Reply
  • gtarayan
    I bet those who recently purchased from EVGA are glad.
    Reply
  • Math Geek
    i don't buy top end gpu's anyway so no biggie to me at all. i'm happy with my 1650 super :)
    Reply
  • pixelpusher220
    Paul Basso said:
    Just wonder how much was the profit for a 2080ti if they can still offer 50% discount. Also it gonna be tough for AMD to positioning with those price points, right now 5700x lose all its appealing

    Doesn't have to be any profit margin. It's a loss limiter sale. If your $1000 inventory is about to eclipsed by a $500 product. You sell at $500 loss and still make $500, vs stock you can't sell in 2 months.
    Reply
  • nofanneeded
    If you can get RTX 2080 ti for $500 it is a better card than RTX 3070 .. because it has 11GB VRAM VS 8GB only. Plus it supports SLI .
    Reply