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Facebook Video Viewing On The Rise

Fidji Simo, Product Management Director of Video at Facebook, updated the company's blog with news that the social network is rolling out a new feature this week, allowing Facebook members to see how many views a specific video has received. These views will be shown on public videos posted by Pages and people.

According to Simo, Facebook saw a 50 percent growth in video viewing between May and July. He said that since June, there are now more than 1 billion video views every day. Even more, 65 percent of those viewings are on Facebook's mobile apps.

"Last year, videos started coming to life with auto-play as people scrolled through their News Feed. This update rolled out slowly so we could listen to feedback and make tweaks. Today, people in the US and many countries around the world see videos auto-play in their News Feed," Simo said.

Facebook improved its video ranking in the News Feed back in June so that the clips are more interesting and more "relevant" to the user. Currently, the company is using mobile customers to test a new way for those people to discover additional videos. This includes showing recommended clips once the video has finished, like on YouTube.

Simo also said that public figures and publishers are now beginning to share more video content on the social network. They're using the "recommended" method when a video ends, suggesting that viewers head to the official website, make a purchase, watch another video and so on.

In related news, Facebook told Reuters on Monday that one out of every ten Africans log into Facebook each month. Even more, 80 percent of those logging on are doing so via a mobile connection. An Ericsson study performed earlier this year discovered that 7 in 10 Africans access the Internet through mobile phones. Six percent do so via the desktop.

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  • cdburner5911
    of course the number of views are going to go up WHEN YOU AUTOPLAY THEM!
    Reply
  • anthony8989
    Lol
    Reply
  • doomtomb
    honestly who cares. Facebook isn't a video viewing website
    Reply
  • thefiend1
    of course the number of views are going to go up WHEN YOU AUTOPLAY THEM!

    Beat me too it. I hate the autoplay rubbish.
    Reply
  • InvalidError
    14135433 said:
    of course the number of views are going to go up WHEN YOU AUTOPLAY THEM!
    That is exactly what I am thinking too.

    First thing I did when I encountered my first auto-play video was hunt down an option to turn it off but by the time I found it, I had already triggered 4-5 unwanted video playbacks.
    Reply
  • jasonelmore
    yeah my feed has turned into 90% video. "Your friends shared this video"

    i highly doubt my friends are purposely sharing the video's every day, facebook is just junking up my feed.
    Reply
  • icemunk
    Yes, you may not have watched the video, but it still played... still counts! :P
    Reply
  • RedJaron
    14136184 said:
    First thing I did when I encountered my first auto-play video was hunt down an option to turn it off but by the time I found it, I had already triggered 4-5 unwanted video playbacks.
    Hold on, that can be turned OFF? Oh sweet merciful heavens!
    Reply
  • InvalidError
    14139172 said:
    14136184 said:
    First thing I did when I encountered my first auto-play video was hunt down an option to turn it off but by the time I found it, I had already triggered 4-5 unwanted video playbacks.
    Hold on, that can be turned OFF? Oh sweet merciful heavens!
    For the Android app: App Settings -> Video Auto-Play -> Off
    Reply
  • RedJaron
    Blast, I was hoping for the web page itself. I have a Windows phone and already disabled videos for the most part.
    Reply