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Nvidia Launches GeForce GT 540M Mobile GPU

Nvidia today launched a new mobile GPU, the GeForce GT 540M. Is this a new era of mobile graphics? Not really, which is why today's reveal of the GeForce GT 540M came without much fanfare.

The specs of the new GPU made on the 40nm process include 96 cores and a 128-bit memory bus. If that sounds a little familiar, that's because it's the same as the GeForce GT 435M.

The 540M runs at 672MHz, while the 435M is at 650MHz. On the memory side, the newer GPU is at 900MHz, while the older GPU hit 800MHz.

Nvidia explains its new 500M family, which still uses the 400M technology, like this:

With GeForce GT 540M, we are taking an already proven architecture and using the maturity of the manufacturing process to create GPUs with higher clock settings while staying in the same power envelope. As a result, the GeForce GT 540M delivers a significant increase in fill-rate and memory bandwidth, which ultimately translates to better overall performance. OEMs are launching these Optimized notebooks with GeForce GT 540M GPUs and dual-core "Arrandale" CPUs in order to hit mainstream price points sooner, ahead of Huron River dual-core platforms that will not be released until later in 2011. It is available immediately in China from Acer, and will be available worldwide next month.

Marcus Yam
Marcus Yam served as Tom's Hardware News Director during 2008-2014. He entered tech media in the late 90s and fondly remembers the days when an overclocked Celeron 300A and Voodoo2 SLI comprised a gaming rig with the ultimate street cred.
  • chromie
    "The 540M runs at 672MHz, while the 435M is at 650MHz. On the memory side, the newer GPU is at 900MHz, while the older GPU hit 8000MHz."
    Yeah that's 800mhz not 8000 but it's okay we are humans.
    Reply
  • amk09
    xurwinat $350 beating the 6850 in xfire? i COULD say this would be a pretty good deal, but why no 6870 in xfire? but with a narrow margin ang if you need cude. this would be a pretty sweet deal, but i'd also wait for 6900's but for now. we have a winner?
    What are you even talking about? That it is not even relevant to the article...

    -.-

    Anyways nice to see Nvidia using false naming schemes yet again to make $$$.
    Reply
  • chromie
    Nvidia's numbering system is very strange...i think the 8800-9800-gts250 story is going to repeat again.
    Reply
  • alexcheng
    damn chromie, one step ahead of me XD
    Reply
  • hoofhearted
    I want the older one. 8000MHz woohoo
    Reply
  • scook9
    Wish I could say AMD was above such naming schemes but they too have caved in with their HD 5000 mobile parts :(
    Reply
  • bildo123
    chromieNvidia's numbering system is very strange...i think the 8800-9800-gts250 story is going to repeat again.
    Ya, really, but seriously, a 22Mhz core increase and a 100Mhz memory increase? I think "a significant increase in fill-rate and memory bandwidth" is stretching it, though the other part of the sentence "which ultimately translates to better overall performance." is true, even if it's most likely < 3% of an improvement (at best, I'll give them the benefit of the doubt).
    Reply
  • warezme
    *&^&%*damn you Nvidia, having fun conning newbs into buying lame notebooks using old tech with a new number. This is pathetic and should be illegal.
    Reply
  • mikem_90
    chromieNvidia's numbering system is very strange...i think the 8800-9800-gts250 story is going to repeat again.
    just don't peel off the sticker label on that 435M...

    Seriously, Nvidia has become the relabel king here. When looking at laptop GPUs, I have to go search for what Core they use and get all the stats before even considering one. Model numbers don't tell the public anything.
    Reply
  • Nintendork
    AMD did this, at least reasonable:

    HD5470 --> HD6300M


    Hey Nvidia brings us "2 GENERATIONS" for every AMD 1 Gen, hooray...
    GT300M/GT400M (another rebrand) vs Mobility HD5000


    Is it me or nvidia will use all of their GT*** naming before AMD even reaches the HD8000 series (2012)?

    2011 --> GT600/700 (one more if they face major failures)
    Reply