If you want to get your hands on Razer products, the first place you look is online at sites like Amazon, Newegg and the company’s own digital store. However, residents in Bangkok, Thailand; Taipei City, Taiwan; and Manila, Philippines can actually visit a RazerStore, a physical retail location selling all things Razer. On May 21, the company will open another branch, this time in San Francisco, its first U.S. location.
Specifically, the store is located at the Westfield San Francisco Centre, and it will take up nearly 1,300 square feet of space on two levels of the mall. Inside, customers can check out Razer’s lineup of products such as keyboards, mice, headsets, laptops and apparel. The store also features 20 gaming stations where customers can use Razer products to play games, listen to audio or see various peripherals in action.
With this RazerStore, as well as the Asian retail locations, the company joins the likes of Apple and Microsoft in providing a physical storefront to showcase its product lineup. Both Oculus and HTC are toying with the same with demos available at Best Buy, GameStop and Microsoft Store locations.
Unless you attended a tech or gaming show, it's usually rare for consumers to spend quality time with a Razer product before launch. With the RazerStore, you can now get first-hand experience with the latest peripherals and systems to give you a better idea of what to expect before buying anything. There’s no word yet on future expansion plans for other RazerStore locations in the U.S., but if the San Francisco store is successful, it could bring about more branches throughout the country.