Subjective Assessment & Final Analysis
Keyboard reviewers spend no less than one week with each keyboard, using it throughout the work day for normal use and also putting in hours gaming. (It's a tough job, but somebody has to do it.) Ideally, the time spent would exceed a week, but in all cases, reviewers carefully track their own observations and also examine any issues that may arise.
This hands-on time both informs the reviewer's subjective opinion (for example, "I like the soft-touch feel of these key caps") and also evinces any subjective observations that are worth noting ("I noticed that the shift key wobbled more than it probably should").
The difference here is that a subjective opinion is informative insofar as it's an expert opinion based on a given reviewer's proclivities. An opinion can help color and even frame a review - although it is still, of course, just an opinion.
On the other hand, subjective observations are details that a reviewer notices and calls out for the reader. These fall somewhere between subjectivity and objectivity. For example, a reviewer may notice (as mentioned above) excessive wobbling on a particular key, or point out that a PCB's welds are a little sloppy, or that the stabilizers on a keyboard are flimsy. There is no real test for "wobbliness" or weld precision or what have you, and therefore we would not deign to call these things "objective;" they are observations colored by a reviewer's experience and expertise, so in that way they are subjective, but they are also not mere opinions.
There is no way to avoid subjectivity in a keyboard review. We present readers with subjective opinions and observations, as well as detailed descriptions of every aspect of each keyboard, illustrating points and showing the work via images, audio, and video as much as possible. Through this, readers can get a clear picture of each keyboard reviewed and also extrapolate for themselves.
However, we have also developed a way to objectively test switches. These tests speak primarily to the quality and consistency of the switches on a given keyboard.
We will continue to evolve our testing procedures as new tools and techniques become available.
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